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Country Report

Belgium Flag Ready Meals in Belgium

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • Premiumisation was the major factor behind positive value growth recorded in ready meals in 2015. More specifically, premiumisation was especially relevant in chilled ready meals and chilled pizza. In other categories such as frozen pizza, price pressure was very strong due to the frequent use of price promotions.

COMPETITIVE LANDSCAPE

  • Ready meals was characterised by a highly fragmented competitive landscape in 2015, with Delhaize ‘Le Lion’ SA, Etn Franz Colruyt NV and Carrefour Belgium SA/NV combined accounting for 32% of value sales. However, each of these three private label players recorded a rather static performance in 2015 and their value shares remained flat. In an effort to compete with high-end products, retailers offering private label ready meals have started to improve the quality of their products, especially in chilled ready meals.

PROSPECTS

  • Several factors point toward a positive performance for ready meals over the forecast period. The emergence of increasingly busy lifestyles for many Belgian consumers is expected to become increasingly relevant during the forecast period, while the trend towards tastier, healthier and more varied types of food is expected to boost innovation and value sales in the category as rising disposable income levels over the forecast period will inevitably allow Belgians to increasingly opt for higher-end products more often.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Belgium?
  • What are the major brands in Belgium?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Belgium - Company Profiles

Etn Franz Colruyt NV in Packaged Food (Belgium)

Strategic Direction

Key Facts

  • Summary 1 Etn Franz Colruyt NV: Key Facts
  • Summary 2 Etn Franz Colruyt: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Etn Franz Colruyt: Private Label Portfolio

Competitive Positioning

  • Summary 4 Etn Franz Colruyt: Competitive Position 2014

Nestlé Belgilux SA in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé Belgilux SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Nestlé Belgilux SA: Competitive Position 2015

Ter Beke NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Ter Beke NV: Key Facts
  • Summary 8 Ter Beke NV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Ter Beke NV: Competitive Position 2015

Unilever Belgium NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Unilever Belgium NV: Key Facts
  • Summary 11 Unilever Belgium NV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 Unilever Belgium NV: Competitive Position 2015

Packaged Food in Belgium - Industry Context

Executive Summary

Packaged food sales continue to grow, despite ongoing macroeconomic constraints

Consumers remain price conscious, boosting private label sales

Consumers accept the principle of health and wellness, although the overweight population continues to rise

Rising demand for more exotic flavours

Modest expectations for packaged food over the forecast period

Key Trends and Developments

Slow economic growth hampers the progress of packaged food

Private label continues to gain ground in this highly fragmented market

Premiumisation trend characterises the marketplace in 2015

Rising demand for ethnic and more exotic flavours in some but not all categories

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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