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Country Report

Belgium Flag Ready Meals in Belgium

| Pages: 70

Price: US$900

About this Report

Executive Summary

TRENDS

  • The main event in 2013 is the sudden impact of the horsemeat scandal on meat-based ready meals. Already disappointing in 2011 and 2012, frozen ready meals is suddenly taking a backseat in 2013 following the scandal, with sales of frozen lasagne notably impacted. Belgium seems to have been less affected by the horsemeat scandal than France or the UK; nonetheless, sales in other categories are also being ‘contaminated’ by the scandal, including canned/preserved ready meals and chilled ready meals. In terms of the latter, this is a surprise as it still progressed in terms of value sales in 2012 under impetus from pasta-based and Mediterranean ready meals.

COMPETITIVE LANDSCAPE

  • Ready meals has one the most fragmented competitive environments of the packaged food market. Other than private label, none of the branded players holddouble-digit value sharesin 2013. With an 8% value share, TerBeke is the leading branded player in ready meals. It owes its leading position to the success and popularity of its Come a Casa brand, among others, which is promoted as being truly Italian. It benefits from a high level of recognition and loyalty among consumers. In addition, TerBeke has a strong business relationship with many grocery retailers – for its brands but also as a subcontractor for private label – and thus it benefits from widespread distribution coverage across Belgium.

PROSPECTS

  • The outlook for sales of ready meals has suddenly become negative in 2013. The horsemeat scandal interrupted a long success story, and it will take a long time for manufacturers to regain consumers’ confidence, according to the most pessimistic experts. What will further limit the recovery of chilled ready meals is the possible drop of Pasta Box and similar microwaveable boxes of pasta-based ready meals. While in France, sales of these products, which were driving chilled ready meals until the middle of 2012, suddenly collapsed at the end of the year, there are also worrying signs of their saturation in Belgium in 2013.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Belgium?
  • What are the major brands in Belgium?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 2 Sales of Ready Meals by Category: Value 2008-2013
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2008-2013
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value2008-2013
  • Table 8 NBO Company Shares of Ready Meals: % Value2009-2013
  • Table 9 LBN Brand Shares of Ready Meals: % Value2010-2013
  • Table 10 Distribution of Ready Meals by Format: % Value2008-2013
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Ready Meals in Belgium - Company Profiles

Etn Franz Colruyt NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Etn Franz Colruyt NV: Key Facts
  • Summary 2 Etn Franz Colruyt NV: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Etn Franz Colruyt NV: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Etn Franz Colruyt NV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Etn Franz Colruyt NV: Competitive Position 2012

Nestlé Belgilux SA in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé Belgilux SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Belgilux SA: Competitive Position 2013

Ter Beke NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Ter Beke NV: Key Facts
  • Summary 9 Ter Beke NV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Ter Beke NV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 11 Ter Beke NV: Competitive Position 2013

Unilever Belgium NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Unilever Belgium NV: Key Facts
  • Summary 13 Unilever Belgium NV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Unilever Belgium NV: Competitive Position 2013

Packaged Food in Belgium - Industry Context

EXECUTIVE SUMMARY

Packaged food performance continues to slow down in 2013

‘Back to basics’ at home is a key theme in 2013

Private label leads the pack

Discounters and supermarket chains distinguish themselves

Weak prospects overall

KEY TRENDS AND DEVELOPMENTS

The absence of real economic recovery dampens packaged food sales

The horsemeat scandal reinforces the back-to-basics trend

Taste and authenticity are key drivers in the Belgian packaged food industry

New battle between top brands and private label

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 30 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 33 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 34 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 43 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 50 Sales of Packaged Food by Category: Value 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 53 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 56 Penetration of Private Label by Category: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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