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Country Report

Brazil Flag Ready Meals in Brazil

| Pages: 58

Price: US$990

About this Report

Executive Summary

TRENDS

  • Despite of the economic slowdown perceived in 2014, ready meals posted a strong value growth, of 16% in current value terms, reaching R$3.4 billion. In total volume terms, ready meals also recorded a good growth rate, of 9%, reaching 161 thousand tonnes in 2014. Growth in retail volume sales of ready meals in 2014 was up substantially on 2013, and also stronger than the CAGR for the entire review period. This improvement was underpinned by the trend towards busier lifestyles in Brazil, which continued to strengthen consumer appreciation for the convenience of ready meals. New launches, particularly of healthier products and flavour variants based different types of international cuisine, also bolstered growth in retail volume sales, as did increasing price competition. However, more intense price competition meant that growth in ready meals current value sales was well down on 2013, and only slightly faster than the 5-year average.

COMPETITIVE LANDSCAPE

  • Brf Brasil Foods remained the clear leader in ready meals in 2014 with an overall value share of 49%. Offering several product types and flavour variants under its Sadia and Perdigão brands, the company dominated frozen ready meals, by far the largest category, and also held a commanding lead in frozen pizza. JBS was the second leading ready meals player overall with a value share of 7%, while Josapar-Joaquim Oliveira rounded out the top three with a 2% share. Other prominent competitors included?Carrefour Comércio e Indústria Ltda, Dr Oetker, Nestlé and Cia Brasileira de Distribuição.

PROSPECTS

  • Growth in retail volume sales of ready meals over the forecast period is expected to be slightly faster than during the review period, as is value sales growth at constant 2014 prices. This improvement will be underpinned by the trend towards busier lifestyles in Brazil, which will continue to strengthen consumer appreciation for the convenience of ready meals. New launches, particularly of healthier products and more novel or exotic flavour variants, will also help to sustain robust demand, as will marketing campaigns by leading manufacturers and rising disposable incomes among Brazilian consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Brazil?
  • What are the major brands in Brazil?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2009-2014
  • Table 7 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 9 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in Brazil - Company Profiles

Brf Brasil Foods SA in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Brf Brasil Foods SA: Key Facts
  • Summary 2 Brf Brasil Foods: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Brf Brasil Foods SA: Competitive Position 2014

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cia Brasileira de Distribuição: Key Facts
  • Summary 5 Cia Brasileira de Distribuição: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Cia Brasileira de Distribuição: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Cia Brasileira de Distribuição: Competitive Position 2014

Nestlé Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nestlé Brasil Ltda: Key Facts
  • Summary 9 Nestlé Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Nestlé Brasil Ltda: Competitive Position 2014

Packaged Food in Brazil - Industry Context

EXECUTIVE SUMMARY

Economic slowdown starts to impact packaged food

Post-FIFA World Cup impressions and experiences

New acquisitions make a buzz in dairy

Relationship programmes as a strategy to boost sales

Still a niche, health and wellness continues to see increased penetration in the market

KEY TRENDS AND DEVELOPMENTS

Health and wellness continues to grow, but focuses on a niche consumer group

Lactalis increases its presence in the country through important acquisitions

Post-FIFA World Cup impressions and experiences

Relationship programmes as a strategy to boost sales

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

CATEGORY DATA

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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