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Country Report

Bulgaria Flag Ready Meals in Bulgaria

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Home-cooked food in Bulgaria is considered healthier and better tasting than packaged food. However, among older generations, there is still a tradition of preparing food in home-made jars as ready meals for the winter. Meanwhile, for many young and single people the most important factors are convenience and affordability. Ready meals are therefore regarded by young people as easy and time-saving alternatives to meals prepared at home. Young people in Bulgaria tend to be more adventurous and open to experimentation in terms of food and tastes. On the other hand, a home cooking culture remains strong among older consumers.

COMPETITIVE LANDSCAPE

  • Miss Kapriz was the leading player in 2015, with a 28% share of retail value sales. The player has enjoyed high brand recognition in the market for more than 20 years. With its own restaurants and home delivery system, Miss Kapriz was well-placed to meet consumers’ demands. Dr Oetker Bulgaria EOOD and Compass followed, each with a 9% retail value share. Compass remained the leading player in shelf stable ready meals. The company is well-known in Bulgaria due to good distribution and well-established connections with retailers.

PROSPECTS

  • The good results anticipated over the forecast period are likely to be driven by the increasingly hectic lifestyles of younger consumers, who lack the time, or are less inclined, to prepare meals at home. In addition, health and wellness and taste and convenience are predicted to remain key purchase drivers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Bulgaria?
  • What are the major brands in Bulgaria?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Bulgaria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 7 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 8 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Bulgaria - Company Profiles

Lidl Bulgaria EOOD & Co KD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Lidl Bulgaria EOOD & Co KD: Key Facts
  • Summary 2 Lidl Bulgaria EOOD & Co KD: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Lidl Bulgaria EOOD & Co KD: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Lidl Bulgaria EOOD & Co KD: Competitive Position 2015

Packaged Food in Bulgaria - Industry Context

EXECUTIVE SUMMARY

Growing consumer demand for better quality food and health benefits

New product launches drive growth

Artisanal’s retail value share remains strong in packaged food

Modern grocery retailers grow value shares

Positive value growth is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Large retailers invest to improve their positions

Consumers increasingly demand products with health and wellness features

Growing competition for consumers among private label and branded players

Home-made production acts as a constant constraint on retail volume sales growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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