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Country Report

Cameroon Flag Ready Meals in Cameroon

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Ready meals registered strong positive growth in 2015, rising by 8% in current value terms and 3% in volume terms. This strong performance was in line with the growing pursuit for convenience among middle-income and high-income Cameroonian consumers. This trend is in turn being driven by growing purchasing power among Cameroonian consumers as disposable income levels increased steadily over the course of the review period. However, sporadic supplies and inconsistency in the availability of ready meals in retail channels is hampering the growth potential of the category. There is a higher potential for growth in the category as the urban population continues to grow and more retail outlets in channels such as hypermarkets, including Spar, are now opening in Cameroon in a bid to satisfy growing general consumer demand.

COMPETITIVE LANDSCAPE

  • Ready meals remains a highly fragmented category in which no particular company has been able to establish a clear lead, mainly due to weak consumer loyalty in the category. International brands completely dominate the category, with few to no local players active. The higher price ranges of these products continues to limit sales to modern grocery retailers channels, mainly due to the fact that these outlets are frequented by higher-income consumers. Despite growing disposable incomes across the board in Cameroon, sales of ready meals continue to be hindered by low levels of consumer awareness.

PROSPECTS

  • Ready meals is expected to increase in value at a CAGR of 7% in constant 2015 terms over the forecast period. The positive growth forecast is based on the expectation that Cameroonian consumers will continue their seemingly constant pursuit for greater convenience amidst an increase in fast-paced urban lifestyles at a time of increasing consumer purchasing power. As the Cameroonian economy grows and begins to accommodate the entrance of chained large-format modern grocery retailers outlets, ready meals are expected to become more visible to consumers, with specific brands and products set to benefit from more advertising activity, which can be expected to boost consumer interest and increase sales. In past years, it Cameroonian culture expected that all women know how to cook as part of their homemaking responsibilities. However, cultural shifts influenced by Western culture are leading to changing expectations and lifestyles among the youth population of Cameroon. As a result, young professionals in general are becoming more open to alternative products which are not necessarily homemade such as ready meals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Cameroon?
  • What are the major brands in Cameroon?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Cameroon - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 6 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 7 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 8 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 9 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Packaged Food in Cameroon - Industry Context

EXECUTIVE SUMMARY

Packaged food posts strong growth in 2015

A noticeable rise in the price of fresh products is encouraging a lifestyle shift

International brands are more prominent than local brands

A rise in modern channels in 2015

Packaged food to see strong growth over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 10 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 11 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 12 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 13 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 14 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Sales of Packaged Food by Category: Value 2010-2015
  • Table 16 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 17 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 18 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 19 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 20 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 21 Penetration of Private Label by Category: % Value 2010-2015
  • Table 22 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 23 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 25 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 26 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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