print

Country Report

Canada Flag Ready Meals in Canada

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015, ready meals grew by 2% in current value terms to reach sales of C$4.8 billion. The category benefited from slowly improving consumer perception of ready meals. Traditionally, homemade food has been preferred by Canadian families, with ready meals viewed as unhealthy and low quality offerings. Meanwhile, the ongoing health and wellness trend has also served to boost home cooking. However, a strong focus on careers has led to increasingly busy lifestyles for both singles and couples, as well as parents with children. This has served to increase the social acceptance of ready meals. As a result, the category recorded stable current value growth throughout the review period.

COMPETITIVE LANDSCAPE

  • Nestlé Canada Inc remained the leading player in ready meals in 2015 with a 19% value share thanks to its strength in frozen ready meals and pizza. In 2015, Nestlé held a 43% value share in frozen pizza thanks to the popularity of its leading brand Delissio. Nestlé also accounted for a 25% value share in frozen ready meals via its Stouffer’s brand. In 2015, the company launched Stouffer’s Fit Kitchen. This new line offers six protein-packed meal options in different flavours such as turkey, steak, etc and featuring whole food ingredients.

PROSPECTS

  • Over the forecast period ready meals is expected to post a value CAGR of 1% at constant 2015 prices to reach sales of C$5 billion by 2020. This moderate performance will be hampered by increasing maturity, although demand for certain product types will also be limited by the healthy eating trend. Nonetheless, strong consumer appreciation of the convenience of ready meals will ensure that retail volume sales remain reasonably stable. Retail volume sales will also be sustained by new product developments. In particular, several categories are likely to benefit from the launch of health-oriented products which are low in fat and salt, gluten-free or made from locally-sourced and organic ingredients. Value-added products will further strengthen the value growth of ready meals.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Ready meals Market Research Report

doc_excel_table.pngSample Ready meals Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Canada?
  • What are the major brands in Canada?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Canada - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Canada - Company Profiles

Maple Leaf Foods Inc in Packaged Food (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Maple Leaf Foods Inc: Key Facts
  • Summary 2 Maple Leaf Foods Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Maple Leaf Foods Inc: Competitive Position 2015

Sobeys Inc in Packaged Food (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Sobeys Inc: Key Facts
  • Summary 5 Sobeys Inc: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Sobeys Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Sobeys Inc: Competitive Position 2015

Packaged Food in Canada - Industry Context

EXECUTIVE SUMMARY

Despite a modest sales performance interesting trends bring growth

Bipolarization intensifies the product offer

The demand for artisanal and speciality products supports small brands

Hypermarkets and discounters remain strong in packaged food

Modest growth is expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Busy lifestyles and the snacking trend impact a wide range of categories

Bipolarization intensifies product positioning and consumer choice

Growing health consciousness impacts packaged food in multiple ways

Ethnically diverse products contribute to product innovation and category growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here