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Country Report

China Flag Ready Meals in China

| Pages: 78

Price: US$990

About this Report

Executive Summary

TRENDS

  • Ready meals are all about convenience and saving people time. They meet the needs of a growing number of working professionals who frequently eat at their desk or have no desire to cook after a long day at work. More options, especially ethnic cuisines, are now available in ready meals, appealing to those with very limited culinary expertise and those with a strong desire to eat ethnic food but are not willing to spend money dining out for it.

COMPETITIVE LANDSCAPE

  • Xiamen Yinlu Food continues to lead ready meals with a 30% retail value share in 2014, up one percentage point from 2013. The company grew by 14% in 2014 thanks to the success of its series ‘Hao Zhou Dao’ congee, which was launched in 2012. Hao Zhou Dao offers healthy and nutritious ready-to-eat congees composed of whole grains, such as oats, black rice, red beans, corns and so on. This new launch enriched the company’s product line by targeting the upper middle class, while the original products under the brand Yinlu focus on the lower middle class and lower class. Also, Yinlu has invested CNY2.1 billion in establishing a new factory in Anhui, which further enables the company to expand its sales and distribution network. The company also increased its spending on advertising and promotions to increase brand awareness. For instance, Yinlu is the lead sponsor of the popular reality show ‘Dad! Where Are We Going?’ The Second Season, which has a high audience rating.

PROSPECTS

  • As consumers increasingly focus on fresh, healthier eating options, products with more nutritional value and less/no additives are more likely to be preferred. Ready meals are no exception. Several main players have already taken steps to add all-natural and healthier ingredients, such as nuts, grains and fruit. Although these products are for now mostly targeting the middle-aged and elderly, they are forecast to perform well in the long run due to the growing expertise of nutrition and healthy diets among young people.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in China?
  • What are the major brands in China?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 7 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 8 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Packaged Food in China - Industry Context

EXECUTIVE SUMMARY

Packaged food registers healthy sales growth in 2014

Healthy packaged food continues to gain popularity in China

Domestic players provide strong competition to multinationals

Supermarkets continue to lead but face growing competition

Good value growth expected over forecast period

KEY TRENDS AND DEVELOPMENTS

Subsidised soybean procurement price to affect unit price for key products

Relaxation of government's one-child policy boosts baby food

Consumers continue to trade up despite slowing economic growth

Foreign companies increasingly face food safety scandals

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 Sales of Packaged Food by Region: Value 2009-2014
  • Table 52 Sales of Packaged Food by Region: % Value Growth 2009-2014
  • Table 53 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 56 Penetration of Private Label by Category: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Packaged Food in China - Industry Context

EXECUTIVE SUMMARY

Packaged food registers healthy sales growth in 2014

Healthy packaged food continues to gain popularity in China

Domestic players provide strong competition to multinationals

Supermarkets continue to lead but face growing competition

Good value growth expected over forecast period

KEY TRENDS AND DEVELOPMENTS

Subsidised soybean procurement price to affect unit price for key products

Relaxation of government's one-child policy boosts baby food

Consumers continue to trade up despite slowing economic growth

Foreign companies increasingly face food safety scandals

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 63 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 64 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 65 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 66 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 67 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 68 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 69 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 70 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 71 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 72 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 73 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 74 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 75 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 76 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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