print

Country Report

Colombia Flag Ready Meals in Colombia

| Pages: 57

Price: US$900

About this Report

Executive Summary

TRENDS

  • The higher price of ready meals compared to home-made meals, along with a strong perception that products prepared at home have better nutritional properties, has constrained the expansion of ready meals in Colombia. However, ready meals have an opportunity to attract young affluent consumers through new flavours, the development of healthier products and through an emphasis on the convenience of ready meals.

COMPETITIVE LANDSCAPE

  • Nutresa is the top player in ready meals, with a 23% value share. At the beginning of 2013, the company replaced the Sofía Express brand in ready meals for Zenú, in order to consolidate its portfolio of brands in the categories that belong to the meat business of the organisation. Sofía Express has however maintained its position in frozen bakery and other frozen products.

PROSPECTS

  • Ready meals is expected to post a retail volume CAGR of 2% between 2013 and 2018, a slowdown compared to the review period, where annual growth was 3%. Despite the convenience that these products offer, Colombia is facing a rapid expansion in consumer foodservice. This trend is expected to continue to strengthen over the forecast period. The arrival of new brands, the expansion to mid-sized cities and intense promotional activity from fast food operators offering low priced menus and promotions during weekdays including buy one get one free, means further expansion of ready meals is expected to be constrained. On the other hand, perception that fresh home-made food is healthier will continue to support sales of ready meals over the forecast period and perhaps insulate ready meals from the growing consumer foodservice industry.

Samples (FAQs about samples):

doc_pdf.png Sample Ready Meals Market Research Report

doc_excel_table.png Sample Ready Meals Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Colombia?
  • What are the major brands in Colombia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Colombia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 2 Sales of Ready Meals by Category: Value 2008-2013
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2008-2013
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2008-2013
  • Table 8 NBO Company Shares of Ready Meals: % Value 2009-2013
  • Table 9 LBN Brand Shares of Ready Meals: % Value 2010-2013
  • Table 10 Distribution of Ready Meals by Format: % Value 2008-2013
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 13 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 14 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Ready Meals in Colombia - Company Profiles

Avesco SA in Packaged Food (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avesco SA: Key Facts
  • Summary 2 Avesco SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Avesco SA: Competitive Position 2013

Packaged Food in Colombia - Industry Context

EXECUTIVE SUMMARY

Busy lifestyles influence packaged food market

Shift towards more sophisticated products

Manufacturer shares fragmented

Diversification in distribution channels deepens

Packaged food to continue growing over forecast period

KEY TRENDS AND DEVELOPMENTS

New retail formats arrive in Colombia

Packaged food sees competition from growing demand in consumer foodservice

Busy lifestyles key to packaged food demand

Free trade agreements with the US begins to make an impact

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 16 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 17 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 20 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 24 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 25 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 31 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 32 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 33 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 34 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 35 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 36 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 39 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 43 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 44 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 45 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 50 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 51 Sales of Packaged Food by Category: Value 2008-2013
  • Table 52 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 53 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 54 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 55 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 56 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 57 Penetration of Private Label by Category: % Value 2008-2013
  • Table 58 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 59 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 60 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 63 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here