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Country Report

Croatia Flag Ready Meals in Croatia

| Pages: 27

Price: US$990

About this Report

Executive Summary

TRENDS

  • Ready meals is still a niche area compared with other packaged food categories. This can be attributed to cultural reasons: until recently it was considered to be almost shameful if one could not prepare their own meal. While new lifestyle trends and the increasingly hectic pace of modern life have changed this substantially, the quite high prices of ready meals have kept consumers from purchasing them. Frozen ready meals and frozen pizza accounted for the majority (62%) of value sales in 2015.

COMPETITIVE LANDSCAPE

  • While Podravka led ready meals sales in 2015, the company’s sales share has been declining for many years. Indeed, while the company accounted for half of all ready meals sales in Croatia in 2005, it accounted for just 39% of sales in 2015 due to growing competition from new innovative players, particularly in the frozen segment.

PROSPECTS

  • Apart from established categories such as frozen ready meals or shelf-stable ready meals, other categories still have enough room for growth. If the price margin between horeca and retail widens, ready meals could become more price-competitive and attract more buyers – a development which would then encourage international companies to make more effort to introduce and promote new products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Croatia?
  • What are the major brands in Croatia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Croatia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 6 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 7 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Croatia - Company Profiles

Ledo dd in Packaged Food (Croatia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Ledo dd: Key Facts
  • Summary 2 Ledo dd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Ledo dd: Competitive Position 2015

Pik Vrbovec dd in Packaged Food (Croatia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Pik Vrbovec dd: Key Facts
  • Summary 5 Pik Vrbovec dd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Pik Vrbovec dd: Competitive Position 2015

Podravka dd in Packaged Food (Croatia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Podravka dd: Key Facts
  • Summary 8 Podravka dd: Operational Indicators

COMPETITIVE POSITIONING

Packaged Food in Croatia - Industry Context

EXECUTIVE SUMMARY

Sales growth in packaged food slows in 2015

Unit prices of packaged food continue to rise, but only marginally

Artisanal products remain strong

Supermarkets is the optimal format for retail outlets in Croatia

Growth in packaged food sales show slow growth over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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