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Country Report

Denmark Flag Ready Meals in Denmark

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Ready meals products have traditionally been regarded as unhealthy due to their high content of additives and preservatives, and Danish consumers in general preferred homemade dishes to ready-made ones. However, this perception is slowly changing. An increasing number of Danes active lifestyles with work and leisure activities that leave little time to prepare a dinner from scratch every day. At the same time, more manufacturers aim to satisfy consumer demand for high-quality and yet convenient ready meal solutions. This changing perception and the premiumisation of ready meals contributed to healthy growth in 2015.

COMPETITIVE LANDSCAPE

  • Tulip Food led ready meals in 2015, with a retail value share of 17%. Tulip Food owns the popular Steff Houlberg brand, which offers frozen and chilled ready meals. Tulip Food was followed by Coop Danmark with 15% in 2015. Unilever with its Knorr brand ranked third with 11%.

PROSPECTS

  • Premiumisation is expected to continue over the forecast period. Busy families with small children and busy singles leading an active lifestyle are the key target groups for tasty and convenient – and at the same time natural and healthy – ready meals. Manufacturers are expected to react by offering ready meals which suit these consumers’ needs.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Denmark?
  • What are the major brands in Denmark?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Denmark - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Denmark - Company Profiles

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Coop Danmark A/S: Key Facts
  • Summary 2 Coop Danmark A/S: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Coop Danmark A/S: Competitive Position 2015

Dagrofa ApS in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Dagrofa ApS: Key Facts
  • Summary 5 Dagrofa ApS: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Dagrofa ApS: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Dagrofa ApS: Competitive Position 2015

Dansk Supermarked A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Dansk Supermarked A/S: Key Facts
  • Summary 9 Dansk Supermarked A/S: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Dansk Supermarked A/S: Competitive Position 2015

Packaged Food in Denmark - Industry Context

EXECUTIVE SUMMARY

Premiumisation and health and wellness drive growth in 2015

New private label lines impact 2015

Major players continue to dominate as small manufacturers gain value share

Discounters takes value share from other retail channels

Packaged food expected to grow further over the forecast period

KEY TRENDS AND DEVELOPMENTS

Premiumisation and exotic flavours to maintain consumer interest

Consumers’ busier lifestyles call for more convenient packaged food options

Health and wellness remains a key factor in packaged food in 2015

Private label continues expanding in 2015

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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