print

Country Report

Ready Meals in Denmark

| Pages: 61

Price: US$900

About this Report

Executive Summary

TRENDS

  • Consumer price sensitivity, due to the economic crisis and retail price hikes on food, had a significant impact on the ready meals category in 2012. Volume sales stagnated as consumers responded to higher prices, and also considered health concerns, by cutting back on consumption of canned/preserved ready meals, chilled pizza and dried ready meals. Ready meals furthermore faced growing competition from semi-ready meals in other packaged food product categories such as frozen processed fish.

COMPETITIVE LANDSCAPE

  • In 2012 the leading player in ready meals was Tulip Food Co with a retail value share of 18%. The company owns the Steff Houlberg and Livretter brands, amongst others, which mainly offer traditional Danish meat-based canned/preserved, chilled and frozen ready meals. Unilever Danmark was ranked second in ready meals with a value share of 10% in 2012. Unilever’s international brand range Knorr led both the dinner mixes and dried ready meals categories with respective value shares of 62% and 37%. Third-ranked Beauvais held a value share of 7% in ready meals. Its Beauvais brand range offers mainly traditional Danish meat-based canned/preserved ready meals and it led the category with 55% share of value sales. Its premium frozen pizza brand Grandiosa held a 16% value share of its category.

PROSPECTS

  • Health and quality are the key consumer concerns likely to impact the ready meals category over the 2012-2017 forecast period. Consumer price sensitivity is likely to remain strong, but also to ease up slightly as the domestic economy slowly recovers. Thus, consumer demand for premium-priced healthier and tastier ready meals is likely to strengthen. There is, however, a shortage of such products in Danish grocery retail. For instance, organic ready meal value sales are forecast to grow by 8% CAGR, nonetheless reaching only just above 1% value share of ready meals by 2017. Given the presence of more branded label products, forecast organic ready meals growth could most likely reach a much faster pace.

Samples (FAQs about samples):

doc_pdf.png Sample Ready Meals Market Research Report

doc_excel_table.png Sample Ready Meals Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Denmark?
  • What are the major brands in Denmark?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Denmark - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2007-2012
  • Table 2 Sales of Ready Meals by Category: Value 2007-2012
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
  • Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
  • Table 6 Frozen Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 7 Chilled Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 8 Ready Meals Company Shares 2008-2012
  • Table 9 Ready Meals Brand Shares 2009-2012
  • Table 10 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2012-2017
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017

Ready Meals in Denmark - Company Profiles

Hanegal A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hanegal A/S: Key Facts
  • Summary 2 Hanegal A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Hanegal A/S: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Hanegal A/S: Competitive Position 2012

Packaged Food in Denmark - Industry Context

EXECUTIVE SUMMARY

Volume sales continue to slump

New “health” taxes and rising commodities’ costs drive up prices

Continued price polarisation

Strong discounter trend

Slow value growth forecast

KEY TRENDS AND DEVELOPMENTS

Consumers save by reducing food waste and over-eating

Value-for-money has emerged the key trend during the economic crisis

Danes want more natural and non-industrial foods

State-controlled healthy-eating labels key to success in Denmark

Maturing demand for better-for-you packaged food

Convenience a potent value growth driver

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 23 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 24 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 30 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 33 Company Shares of Meal Solutions 2008-2012
  • Table 34 Brand Shares of Meal Solutions 2009-2012
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 43 Company Shares of Nutrition/Staples 2008-2012
  • Table 44 Brand Shares of Nutrition/Staples 2009-2012
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 50 Sales of Packaged Food by Category: Value 2007-2012
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 53 GBO Shares of Packaged Food 2008-2012
  • Table 54 NBO Shares of Packaged Food 2008-2012
  • Table 55 NBO Brand Shares of Packaged Food 2009-2012
  • Table 56 Penetration of Private Label by Category 2007-2012
  • Table 57 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 58 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by ethnicity
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Vegetarian vs non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!