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Country Report

Ready Meals in Egypt

| Pages: 44

Price: US$900

About this Report

Executive Summary

TRENDS

  • Ready meals remained insignificant throughout the review period. Many Egyptian women do not work and are thus available to cook for their families. Widespread poverty also resulted in many consumers being unable to afford these products. High-income households meanwhile typically rely upon domestic help and thus also have little interest in ready meals. Consequently, retailers and manufacturers remained reluctant to offer ready meals throughout the review period.

PROSPECTS

  • Egypt is expected to continue to see a poor economic performance during the forecast period. The government plans to introduce austerity measures but these are likely to be challenged by the populace, with Egypt continuing to see political uncertainty. High unemployment, poverty and inflation will also result in a strongly price-sensitive consumer base during the forecast period. Consequently, it is unlikely that ready meals will be widely introduced at the start of the forecast period. These products may begin to emerge towards the end of the forecast period but are unlikely to gain significant sales before 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Egypt?
  • What are the major brands in Egypt?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Egypt - Category Analysis

HEADLINES

TRENDS

PROSPECTS

Packaged Food in Egypt - Industry Context

EXECUTIVE SUMMARY

High inflation and widespread poverty hinder constant value growth

Ongoing economic uncertainty and social instability shape sales in 2012

Large players with domestic production gain share

Ongoing shift to modern grocery retailers

Limited constant value growth ahead as Egypt struggles to recover

KEY TRENDS AND DEVELOPMENTS

Political and social instability continues to impact consumers

High inflation and unemployment create financial woes for many

Ongoing shift to hypermarkets

Hygiene concerns encourage shift to packaged products

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 5 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 6 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 7 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 8 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 9 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 10 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 11 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 13 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 16 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 17 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 18 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 19 Company Shares of Meal Solutions 2008-2012
  • Table 20 Brand Shares of Meal Solutions 2009-2012
  • Table 21 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 23 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 26 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 27 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 29 Company Shares of Nutrition/Staples 2008-2012
  • Table 30 Brand Shares of Nutrition/Staples 2009-2012
  • Table 31 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 32 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 33 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 34 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 35 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 36 Sales of Packaged Food by Category: Value 2007-2012
  • Table 37 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 38 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 39 GBO Shares of Packaged Food 2008-2012
  • Table 40 NBO Shares of Packaged Food 2008-2012
  • Table 41 NBO Brand Shares of Packaged Food 2009-2012
  • Table 42 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 43 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 44 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 45 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 46 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Distribution
  • Vegetarian vs non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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