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Country Report

Estonia Flag Ready Meals in Estonia

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • While the category suffered some loss during the years of downturn when consumers attempted to save money and limited their budgets by cooking themselves, the category has revived and is receiving high interest from consumers once again. The times are very favourable for the category as the lifestyles of people are very fast and time to be spent at home cooking is very limited. Ready meals category has also started to see launches being launched on a regular basis.

COMPETITIVE LANDSCAPE

  • Saarioinen Eesti holds a strong lead as the company’s share of value sales is expected to be 41% in 2013. The company is a clear leader as it performs as the innovator in the category and launches numerous new developments under its Mamma brand on a regular basis. The company also uses top-of-the-line production technology, allowing products to be packaged with no added preservatives. Moreover, its products are reasonably priced and see relatively strong promotion through various channels such as television, the internet and printed media. Nevertheless, there are some issues with the distribution of the company’s products as some retailers, which operate their own private label ready meal production lines (mostly Selver), are reluctant to have the whole product selection available in their stores in order to avoid competition.

PROSPECTS

  • Ready meals is expected to grow over the forecast period as room for growth in the category remains. Domestic producers are expected to continue launching new products that attract Estonian consumers. Nevertheless, launches of ready meals based on foreign recipes are also likely to increasingly occur. Companies are also likely to pay more attention to the health and wellness trend as ready meals is often seen as a non-healthy option.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Estonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Estonia?
  • What are the major brands in Estonia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Estonia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 2 Sales of Ready Meals by Category: Value 2008-2013
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 6 NBO Company Shares of Ready Meals: % Value 2009-2013
  • Table 7 LBN Brand Shares of Ready Meals: % Value 2010-2013
  • Table 8 Distribution of Ready Meals by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Ready Meals in Estonia - Company Profiles

Rakvere Lihakombinaat AS in Packaged Food (Estonia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Rakvere Lihakombinaat AS: Key Facts
  • Summary 2 Rakvere Lihakombinaat AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Rakvere Lihakombinaat AS: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Rakvere Lihakombinaat AS: Competitive Position 2013

Salvest AS in Packaged Food (Estonia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Salvest AS: Key Facts
  • Summary 6 Salvest AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Salvest AS: Competitive Position 2013

Packaged Food in Estonia - Industry Context

EXECUTIVE SUMMARY

Estonian market stable after GDP growth for three consecutive years

Modern grocery retailers continue to expand

Estonian food market expected to consolidate over coming years

Producers make meeting consumers’ needs a priority

Dynamic growth not expected over coming years

FOODSERVICE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Penetration of Private Label by Category 2007-2012
  • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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