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Country Report

Georgia Flag Ready Meals in Georgia

| Pages: 26

Price: US$990

About this Report

Executive Summary

TRENDS

  • A growing number of people with less time for food preparation is opening the door for the ready meals category in Georgia. Even though Georgian people love cooking, they are increasing attracted to ready meals. The main providers in the category are local companies, which fit well with the taste preferences of consumers and bring them their favourite dishes in chilled or frozen versions. The latter is most prevalent, since they have a longer shelf life and companies can price them in an affordable range. This category held a 60% overall value share in 2015.

COMPETITIVE LANDSCAPE

  • The Georgian company Nikora is the leader of ready meals in 2015 with a value share of 23%. Nikora is the largest producer of ready meals in Georgia and owns brand chain shops throughout the country. Thanks to its marketing activities, stable quality and wide assortment, the company has regular and satisfied customers. Nikora is followed by another private label, Goodwill Ltd, with a value share of 19%. Goodwill is one of the large supermarkets in Georgia and has its own production. Its private label products are appreciated for their high quality and taste, despite their slightly higher prices. In ready meals, there is a high consumption of generic products, which reached a 10% value share during 2015.

PROSPECTS

  • Ready meals is projected to continue to record steady growth over the forecast period, yet at a slower pace than during the review period. Ready meals is expected to increase by a CAGR of 4% in volume terms, whilst in value terms the category is set to rise by a CAGR of 5% at constant 2015 prices. The latter figure is half of the rate at which the category grew over the review period due to a level of saturation the category is reaching.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Georgia?
  • What are the major brands in Georgia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Georgia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 6 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 7 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Georgia - Company Profiles

Cartu-Universali Ltd in Packaged Food (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cartu-Universali Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Cartu-Universali Ltd: Competitive Position 2015

Nikora JSC in Packaged Food (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nikora JSC: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Nikora JSC: Competitive Position 2015

Packaged Food in Georgia - Industry Context

EXECUTIVE SUMMARY

Packaged food shows steady growth

Georgian consumers leaning towards packaged and branded products

Georgian companies take leadership

Georgian consumers opt for more convenient shopping

Growth of packaged food expected to slow over forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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