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Country Report

Greece Flag Ready Meals in Greece

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • The ongoing turbulence in the political and the economic environment in Greece and the prolonged effects of the Greek economic recession are still influencing consumer behaviour and shopping trends in Greece. Greeks continue to seek new ways to reduce their spending by preparing home-cooked meals to avoid visits to consumer foodservice outlets, whilst also attempting to choose from among the cheapest options for their meals.

COMPETITIVE LANDSCAPE

  • Barba Stathis led sales in ready meals in 2014 and continued to do so in 2015 with value shares of 23% and 24% respectively. The company is behind the most popular brands in frozen ready meals in Greece, Barba Stathis and Chrisi Zymi, offering a wide range of products and benefiting from nationwide distribution coverage and strong brand names. The company supports demand for its ready meals by making frequent special offers and price discounts while also occupying the highest amount of shelf space in retail outlets.

PROSPECTS

  • Trends in ready meals in Greece throughout the forecast period are expected to evolve in response to the ongoing economic recession. Average income levels among the Greek population are expected to remain low, while levels of financial insecurity are set to remain high, with constant turmoil in the economic environment continuing to influence spending behaviours, to the benefit of home cooking and home gatherings. Amidst this situation, sales of ready meals are set to benefit from the prevailing socio-economic trends, although many Greeks can be expected to remain highly price sensitive and on the lookout for special offers, shopping around for the lowest prices wherever possible.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Greece?
  • What are the major brands in Greece?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
  • Summary 2 Alfa-Beta Vassilopoulos SA: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Alfa-Beta Vassilopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Alfa-Beta Vassilopoulos: Competitive Position 2014

Atlanta SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Atlanta SA: Key Facts
  • Summary 6 Atlanta SA: Operational Indicators

COMPETITIVE POSITIONING

Barba Stathis SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Barba Stathis SA: Key Facts
  • Summary 8 Barba Stathis SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Barba Stathis SA: Competitive Position 2015

Kallimanis G SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Kallimanis G SA: Key Facts
  • Summary 11 Kallimanis G SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 Kallimanis G SA: Competitive Position 2015

Packaged Food in Greece - Industry Context

EXECUTIVE SUMMARY

Packaged food value sales register negative growth in 2015

Political developments affect consumption patterns

Supermarkets remains the leading distribution channel

Economic prospects remain gloomy impacting upon packaged food performance

KEY TRENDS AND DEVELOPMENTS

Developments in the political environment affect consumer behaviour

Consumers hunting offers result in fading brand loyalty

The home cooking trend creates prosperous ground for growth

Marketing: moving away from standard advertising

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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