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Country Report

Guatemala Flag Ready Meals in Guatemala

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015 current retail value sales reached GTQ16 million after an increase of 8% compared to 2014. Innovation is a key driver for sales in this category. Since cooking at home and purchasing foods through foodservice outlets remains relatively more affordable compared to purchasing ready meals most of the time, the category struggles to grow to a wider consumer base.

COMPETITIVE LANDSCAPE

  • Empacadora Toledo continued to lead sales of ready meals, with a 27% share of retail value sales in 2015. The company mainly derives strength from its canned ready meals. The brand is highly recognised amongst key consumers. The category as a whole, however, remains highly fragmented, with many smaller brands with different products aiming to gain importance in a high-growth category.

PROSPECTS

  • Over the forecast period, constant value sales are expected to increase at a 4% CAGR to reach GTQ19 million by 2020. Growth should come from lower-priced options that feature products that can be afforded by a large consumer base. Changing lifestyles should also be an important booster for sales of this type of product, although this also means that packaged ready meals may see more competition from foodservice as well.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Guatemala?
  • What are the major brands in Guatemala?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Guatemala - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 6 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 7 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Packaged Food in Guatemala - Industry Context

EXECUTIVE SUMMARY

Changing demographics impact the market’s performance

Innovation boosts volume performance

Smaller emerging categories are growing with economy options

Traditional retailers hold the key to massive distribution

Organic growth is expected for most categories

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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