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Country Report

Hungary Flag Ready Meals in Hungary

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Ready meals saw gradual growth in Hungary over the review period following the economic downturn and this trend continued in 2015. People, especially those living in larger towns and leading busy lives, have less spare time and thus tend to opt for food products that can be prepared easily. This lifestyle trend favours ready meals sales, encouraging manufacturers to widen their product portfolios and introduce more healthy products to meet consumer needs. However, some ready meal product types, namely dried ready meals and shelf stable ready meals, are considered to be unhealthy and thus they suffered a decline in retail volume sales both in 2015 and over the review period as a whole.

COMPETITIVE LANDSCAPE

  • Hamé Hungária Kft remained the leading player in ready meals in 2015, with a retail value sales share of 14%. Shelf stable ready meals remained the largest category within ready meals in 2015 and Hamé Hungária Kft’s traditional brands benefitted from offering well-known products. Dr Oetker Magyarország Élelmiszer Kft ranked second in ready meals in 2015, with a retail value sales share of 10%, based on the firm’s strong leadership of frozen pizza, with its Guseppe and Ristorante brands. The shelf stable producer Szegedi Paprika Zrt ranked third within ready meals in Hungary in 2015, thanks to its strong traditional brand Házias Ízek.

PROSPECTS

  • Ready meals is expected to see mixed performance over the forecast period. Some subcategories, like shelf stable and dried ready meals will struggle, due to strong competition and limited space for further growth, while others, including prepared salads and chilled ready meals, will be able to meet the needs of consumers and thus continue to expand. Ready meals as a whole is predicted to record an increase in both retail volume and value sales over the forecast period, due to a growing number of consumers opting for food products that can be prepared easily, while the number of single person households will also rise, likewise favouring the category’s expansion.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Hungary?
  • What are the major brands in Hungary?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Hungary - Company Profiles

CBA Kereskedelmi Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 CBA Kereskedelmi Kft: Key Facts
  • Summary 2 CBA Kereskedelmi Kft: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 CBA Kereskedelmi Kft: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 CBA Kereskedelmi Kft: Competitive Position 2015

Tesco-Globál Áruházak Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tesco-Globál Áruházak Zrt: Key Facts
  • Summary 6 Tesco-Globál Áruházak Zrt: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Tesco-Globál Áruházak Zrt: Competitive Position 2015

Unilever Magyarország Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Unilever Magyarország Kft: Key Facts
  • Summary 9 Unilever Magyarország Kft: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Unilever Magyarország Kft: Competitive Position 2015

Packaged Food in Hungary - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to recover as economic conditions improve

Growing demand for convenience and healthy products

Strong competition sees producers focus on new product launches and innovation

Discounters see retail value share growth at the expense other modern formats

Lifestyle trends may support growth but producers face challenges

KEY TRENDS AND DEVELOPMENTS

Pricing and discounting remain key factors in packaged food

Branded manufacturers face growing competition from private label

Manufacturers see potential in health-conscious consumers

Packaged food benefits from urbanisation

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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