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Country Report

Hungary Flag Ready Meals in Hungary

Price: US$900

About this Report

Executive Summary

TRENDS

  • Ready meals continues to benefit from accelerated lifestyles and increasing household incomes in 2014. As more and more people have not got enough time for cooking, many of them look for convenience products that ensure fast and tasty alternatives to cooking. Due to rising incomes, consumers can spend more on convenience products such as ready meals. Category growth is being driven by categories that suit local healthy eating habits, eg prepared salads, while canned/preserved ready meals and dried ready meals continues to record a volume sales decline as they are considered to be unhealthy. Therefore overall volume sales will increase by 1% in 2014 and due to increasing unit prices overall value sales will increase by 4%.

COMPETITIVE LANDSCAPE

  • Hamé Hungária Kft will lead sales of ready meals in 2014 and account for 14% of value sales. Although the popularity of canned/preserved ready meals is continually falling, it is still the biggest category within ready meals and Hamé Hungária dominates sales in it, and thus the company will maintain its leading position within ready meals in 2014. Dr Oetker Magyarország Élelmiszer Kft will rank second with a 10% value share, since the company is the top producer in frozen pizza with its Ristorante and Guseppe brands. Szegedi Paprika Zrt will hold third position with 9% due to the stable position of its Házias Ízek brand in canned/preserved ready meals.

PROSPECTS

  • Ready meals is expected to record steady growth over the forecast period due to improving economic conditions and accelerating lifestyles. Rising incomes will help consumers to spend on more-sophisticated products and they will be willing to do so, since many people will have less time for cooking and packaged ready meals will offer good alternatives to foodservice outlets. Growth will be driven by those categories that are well suited to healthy eating habits, while old-fashioned categories that are considered to be unhealthy will continue to record declining sales. Therefore over the forecast period the volume CAGR is expected to be 1% and sales will increase at a value CAGR of 2% at constant 2014 prices.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Hungary?
  • What are the major brands in Hungary?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2009-2014
  • Table 7 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 9 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in Hungary - Company Profiles

Szegedi Paprika Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Szegedi Paprika Zrt: Key Facts
  • Summary 2 Szegedi Paprika Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Szegedi Paprika Zrt: Competitive Position 2014

Tesco Globál Áruházak Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Tesco-Globál Áruházak Zrt: Key Facts
  • Summary 5 Tesco-Globál Áruházak Zrt: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 6 Tesco-Globál Áruházak Zrt: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 7 Tesco-Globál Áruházak Zrt: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Tesco-Globál Áruházak Zrt: Competitive Position 2013

Unilever Magyarország Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Unilever Magyarország Kft: Key Facts
  • Summary 10 Unilever Magyarország Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Unilever Magyarország Kft: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 12 Unilever Magyarország Kft: Competitive Position 2014

Packaged Food in Hungary - Industry Context

EXECUTIVE SUMMARY

Sales of packaged food increase after previous declines

Slowing rate of price increase

Large international producers benefit from strong price competition

Shift in distribution of packaged food

Packaged food will recover and remain stable

KEY TRENDS AND DEVELOPMENTS

Improving economic conditions drive growth of packaged food

Only the strongest brands survive

Consumer habits not only shaped by economic factors

Winners and losers of strengthening health-consciousness

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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