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Country Report

Hungary Flag Ready Meals in Hungary

| Pages: 64

Price: US$900

About this Report

Executive Summary

TRENDS

  • Ready meals is continuing to recover from the economic crisis in 2013, with increasing demand for some food items which are faster to prepare due to consumers’ hectic lifestyles. Some categories are faced with volume sales declines, especially those which are considered to be unhealthy or less nutritive, such as dried and canned/preserved ready meals. Other categories, such as frozen pizza and prepared salads, are expected to record significant volume and value sales growth as these products are often chosen instead of going into restaurants or they suit the healthy-eating trend. Therefore, volume sales are expected to increase by 1% in 2013 and, due to increasing unit prices, current value sales look set to increase by 6% in ready meals.

COMPETITIVE LANDSCAPE

  • Hamé Hungária Kft holds the leading position within ready meals with a 14% value share due to the strong position of its Globus brand in canned/preserved ready meals. Hamé Hungária has introduced new canned/preserved ready meals under the Hamé brand name to strengthen the company’s position. New products are canned variants of traditional hot meals, such as letcho or filled cabbage, however the company can’t increase its sales significantly as the whole canned/preserved food category is suffering as a result of the economic crisis. Dr Oetker Magyarország Élelmiszer Kft holds second position within ready meals, accounting for 11% of value sales. Dr Oetker’s Ristorante and Guseppe brands are among the top brands in frozen pizza, which is continuing to recover from the economic crisis in 2013. Eisberg Hungary Kft ranks third meanwhile, with a 10% value share, due to the fast development of prepared salads, which the company leads with the Eisberg brand.

PROSPECTS

  • Ready meals is expected to record steady growth over the forecast period both in volume and value terms. Accelerated paces of life will generate strengthening demand for convenience products that offer quick meal solutions for busy people, resulting in volume sales increasing at a 3% CAGR. Forecast period growth is expected to be fast in prepared salads and in some health and wellness categories due to strengthening health consciousness, while sales will continue to decline in canned/preserved and dried ready meals, which are considered to be unhealthy. As household incomes are expected to rise over the forecast period, there will be demand for more sophisticated and more expensive products as well, and unit prices will rise in constant value terms, unlike during the review period. Thus, value sales growth will reach a 3% CAGR over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Hungary?
  • What are the major brands in Hungary?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 2 Sales of Ready Meals by Category: Value 2008-2013
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2008-2013
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2008-2013
  • Table 8 NBO Company Shares of Ready Meals: % Value 2009-2013
  • Table 9 LBN Brand Shares of Ready Meals: % Value 2010-2013
  • Table 10 Distribution of Ready Meals by Format: % Value 2008-2013
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Ready Meals in Hungary - Company Profiles

Fevita Hungary Zrt

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Fevita Hungary Zrt: Key Facts
  • Summary 2 Fevita Hungary Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Fevita Hungary Zrt: Production Statistics 2013

COMPETITIVE POSITIONING

Tesco-Globál Áruházak Zrt

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Tesco Globál Áruházak Zrt: Key Facts
  • Summary 5 Tesco Globál Áruházak Zrt: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 6 Tesco Globál Áruházak Zrt: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 7 Tesco Globál Áruházak Zrt: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Tesco Global Áruházak Zrt: Competitive Position 2012

Unilever Magyarország Kft

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Unilever Magyarország Kft: Key Facts
  • Summary 10 Unilever Magyarország Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Unilever Magyarország Kft: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 Unilever Magyarország Kft: Competitive Position 2013

Packaged Food in Hungary - Industry Context

EXECUTIVE SUMMARY

Packaged food sales turning around after a difficult period

Growing price sensitivity moderates unit prices

Intense competition favours large manufacturers and retailer chains

Packaged food channels shift

Stabilising economy expected to assist the recovery of packaged food sales

KEY TRENDS AND DEVELOPMENTS

Nationwide popularity of domestic products

Impact of the health tax on packaged food product development

Consumer habits that shape the trends in grocery shopping

Strengthening innovation driven by spreading health consciousness

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 30 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 33 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 34 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 43 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 50 Sales of Packaged Food by Category: Value 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 53 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 56 Penetration of Private Label by Category: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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