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Country Report

Ready Meals in Iran

| Pages: 46

Price: US$900

About this Report

Executive Summary

TRENDS

  • Ready meals is a new concept in Iran and experienced significant growth during the review period. Key cultural changes like the growing trend of urbanisation, an increase in the number of working women and more hectic lifestyles generated significant demand for convenience food and made several key companies eager to invest in this industry. These investments resulted in the launch of a wide range of ready meals during the review period which gave consumers the opportunity to meet demand. Overall, ready meals is expected to record retail volume growth of 29% in 2012 which is still higher than the review period CAGR of 27% and shows steady performance.

COMPETITIVE LANDSCAPE

  • Key suppliers in canned/preserved ready meals and frozen ready meals are different in Iran. Maedeh Food Industry is a key leader in canned/preserved ready meals with a 49% value share. The company was established in 1994 and started production in canned tuna fish but expanded its portfolio since 2002 by introducing different forms of canned ready meals like Quail dish, Fried trout, Grilled chicken, Celery meat stew, and Pomegranate-walnut stew. Amol Meat Products Co, on the other hand, is the leader in frozen ready meals with a 47% value share. There was continuous improvement in the company’s Kalleh brand and in its distribution and brand image which generated higher demand.

PROSPECTS

  • Ready meals is expected to grow rapidly in spite of the political and economic chaos in Iran in 2012. Demand is expected to grow mainly as a result of the low base. Eating home-made food with fresh ingredients is expected to become more difficult considering the more hectic lifestyles and the increase in the number of working women. Young couples with one or two children are expected to be the key targets for suppliers of ready meals, especially in wealthier urban areas. However, growth is expected to be smaller compared to the review period. The forecasted retail volume CAGR of 18% is smaller than the review period CAGR of 26% and shows that this category will pass its emerging phase during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Iran?
  • What are the major brands in Iran?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2007-2012
  • Table 2 Sales of Ready Meals by Category: Value 2007-2012
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
  • Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
  • Table 6 Ready Meals Company Shares 2008-2012
  • Table 7 Ready Meals Brand Shares 2009-2012
  • Table 8 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Ready Meals by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Ready Meals by Category: Value 2012-2017
  • Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017

Packaged Food in Iran - Industry Context

EXECUTIVE SUMMARY

Young population with strong demand is main reason for growth

Decline of purchasing power due to the high inflation rate affecting growth

Artisanal products dominant in a highly fragmented environment

Independent small grocers remains dominant channel in absence of giant multinational retailers

Demand is expected to grow in spite of political and economic difficulties

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Penetration of Private Label by Category 2007-2012
  • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Vegetarian vs non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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