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Country Report

Ireland Flag Ready Meals in Ireland

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • The overall recovery in Ireland’s economy was reflected in steady current value growth of 2% within ready meals in 2015. Private label continued to increase its overall value share as consumers continued to monitor their spending. Convenience remained a factor with growth reflecting the busier lifestyles of Irish consumers, balanced with the increased desire for more natural ingredients throughout the product ranges.

COMPETITIVE LANDSCAPE

  • Private label held the largest value share in 2014 of 39%, which increased to 40% in 2015. As with other categories, private label is increasing its penetration due to its improved quality and image combined with prevailing conservative customer spending habits. In spite of an improving economy in Ireland, consumers remain spendthrift whenever possible. Companies such as Green Isle Foods and Dr Oetker Ireland Ltd have maintained their strong positions in spite of this, with their value shares over the review period standing at 19% and 10% respectively. Green Isle Foods owns the Goodfellas Pizza brand which is immensely popular in Ireland, while Dr Oetker’s Ristorante pizza brand is also hugely popular. Both brands regularly announce new products and recipes and expend a tremendous amount of energy on maintaining a fresh image.

PROSPECTS

  • Private label will likely make increasing inroads into ready meals over the forecast period. Companies should counteract this with packaging innovations and new product developments. However, it appears that the position of private label is secure. One key player, however, is likely to be Green Isle Foods, which maintains a large national brand presence and should reap the rewards of its investment in increased production facilities within the country. Quantitative easing within the Eurozone should generally favour all national manufacturers of both branded and private label produce. Imports from outside the Eurozone should increase in price, while exports may bring increased revenue streams which could be used to underpin future strategic movements within the national retail environment.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Ireland?
  • What are the major brands in Ireland?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Ireland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Ireland - Company Profiles

Green Isle Foods Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 1 Green Isle Foods Ltd: Key Facts
  • Summary 2 Green Isle Foods Ltd: Operational Indicators

Competitive Positioning

  • Summary 3 Green Isle Foods Ltd: Competitive Position 2015

Kerry Foods Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 4 Kerry Foods Ltd: Key Facts
  • Summary 5 Kerry Foods Ltd: Operational Indicators

Competitive Positioning

  • Summary 6 Kerry Foods Ltd: Competitive Position 2015

Mondelez Ireland Production Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 7 Mondelez Ireland Production Ltd: Key Facts
  • Summary 8 Mondelez Ireland Production Ltd: Operational Indicators

Competitive Positioning

  • Summary 9 Mondelez Ireland Production Ltd: Competitive Position 2015

Valeo Foods Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 10 Valeo Foods Ltd: Key Facts

Competitive Positioning

Packaged Food in Ireland - Industry Context

Executive Summary

The economy continues to bounce back, helped by a weak euro

Ongoing health and wellness trend characterises many packaged food categories

Private label maintains its steady march

New legislation in 2015 benefits the Irish meat industry

Future market value growth will be constrained but positive

Key Trends and Developments

Irish economy set to achieve strong growth in 2015

Ireland continues to embrace the health and wellness trend

Private label remains strong encouraging branded players to review their strategies

Rising demand for ethnic and more exotic flavours as consumers become more adventurous

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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