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Country Report

Israel Flag Ready Meals in Israel

| Pages: 41

Price: US$990

About this Report

Executive Summary

TRENDS

  • Ready meals grew over the review period as consumers looked for quick meal solutions when they were short on time. Long working days make ready meals products convenient for lunch and dinner options. As the variety of ready meals products grows, so does their popularity amongst consumers. This is positive for the category and although ready meals products are generally unhealthy, there was a slight shift towards healthier products.

COMPETITIVE LANDSCAPE

  • Tnuva Food Industries led the category with a value share of 20% in 2015. Tnuva’s strong Ma’adanut brand has a long-standing presence in Israel and its range includes frozen pizza, which is one of the reasons for its success in ready meals. The company innovates with new flavours almost annually. Another of its strong brands is Has-Salad which is a prepared lettuce-based vegetable salad with dairy, tuna or vegan additions. The brand’s salads are served with a plastic fork, knife, spices, and sauce, separately.

PROSPECTS

  • Product quality in terms of a reduction in the use of preservatives, sodium and artificial flavour enhancers is expected to improve in the future in order for companies to differentiate themselves in a fully saturated category which is limited by its size. Another reason will be the negative image that ready meals often suffers from, such as having an artificial taste which is totally different to homemade meals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Israel?
  • What are the major brands in Israel?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Israel - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Israel - Company Profiles

Neto M E Holdings Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Neto M E Holdings Ltd: Key Facts
  • Summary 2 Neto M E Holdings Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Neto M E Holdings Ltd: Competitive Position 2015

Osem Food Industries Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Osem Food Industries Ltd: Key Facts
  • Summary 5 Osem Food Industries Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Osem Food Industries Ltd: Competitive Position 2015

Shufersal Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Shufersal Ltd: Key Facts
  • Summary 8 Shufersal Ltd: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 9 Shufersal Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Shufersal Ltd: Competitive Position 2015

Strauss Group Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Strauss Group Ltd: Key Facts
  • Summary 12 Strauss Group Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 13 Strauss Group Ltd: Competitive Position 2015

Tnuva Food Industries Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Tnuva Food Industries Ltd: Key Facts
  • Summary 15 Tnuva Food Industries Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 16 Tnuva Food Industries Ltd: Competitive Position 2015

Packaged Food in Israel - Industry Context

EXECUTIVE SUMMARY

Steady growth in 2015

The "Food Law" comes into force

Leading retailer Shufersal expands its private label

Internet retailing continues to grow

Slowdown is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic outlook: Initial signs of recession

Mega Retail Ltd is on the verge of bankruptcy

Internet retailing grows

Private label products accelerate

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 32 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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