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Country Report

Italy Flag Ready Meals in Italy

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • Continuous improvements in recipes and packaging as well as new product launches helped ready meals to see positive growth in 2015. In spite of the strong culinary tradition in Italy, ready meals continues to increase in popularity in particular among younger consumers. In addition, manufacturers also widened their offer of regional specialities, especially in chilled ready meals, which saw healthy growth in 2015.

COMPETITIVE LANDSCAPE

  • Ready meals is characterised by a large number of players due to the diverse nature of the products. Bonduelle leads ready meals with a value share of 13% in 2015, thanks to the company's strong presence in prepared salads. Italy represents an important market for Bonduelle and the company has a wide portfolio outside of ready meals, especially in shelf stable vegetables. During 2014, Bonduelle launched a new line called Primizie di Stagione, a line of seasonal prepared salads in an innovative paper and plastic packaging.

PROSPECTS

  • With a more positive outlook for the Italian economy, as well as for the labour market, ready meals is expected to see rising demand once again. Italians showed a stronger inclination to spend on convenience during 2014 and 2015, which is expected to result in ready meals becoming a more frequent meal option. A wider range of ethnic dishes as well as regional Italian specialities is expected to further fuel consumer interest.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Italy?
  • What are the major brands in Italy?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Italy - Company Profiles

CONAD - Consorzio Nazionale Dettaglianti Scrl in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 1 Conad Consorzio Nazionale Dettaglianti: Key Facts
  • Summary 2 Conad Consorzio Nazionale Dettaglianti: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Conad Consorzio Nazionale Dettaglianti: Private Label Portfolio

Competitive Positioning

  • Summary 4 Conad Consorzio Nazionale Dettaglianti: Competitive Position 2014

Nestlé Italiana SpA in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 5 Nestlé Italiana SpA: Key Facts
  • Summary 6 Nestlé Italiana SpA: Operational Indicators

Competitive Positioning

  • Summary 7 Nestlé Italiana SpA: Competitive Position 2015

Parmalat SpA in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 8 Parmalat SpA: Key Facts
  • Summary 9 Parmalat SpA: Operational Indicators

Competitive Positioning

  • Summary 10 Parmalat SpA: Competitive Position 2015

Packaged Food in Italy - Industry Context

Executive Summary

Farewell to recession, farewell to financial concerns?

Expo Milan 2015 showcases Italian food excellence to the world

Artisanal and local products in focus

Hypermarkets continues to struggle while online grocery retailers remain undeveloped

Eating good food, the first step for a healthy life

Key Trends and Developments

13 December 2014 marks the introduction of new food labelling laws in Italy

Decreasing promotional activity to level up prices between brands and private label

Italian food needs to adapt to cultural differences

Food safety concerns continue to grow among Italian consumers

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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