print

Country Report

Italy Flag Ready Meals in Italy

| Pages: 67

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Major retailers are increasingly dedicating space within their premises to fresh vegetables ready for consumption, like prepared salads. Despite the increasing interest by consumers towards fresh vegetables and fruit in light of a healthier diet, sales of prepared salads decreased in 2014 by 1% in volume terms, but saw a 1% increase in value terms. In Italy, consumers prefer to buy fresh salad and wash it instead of buying prepared salads, as they consider the former to be a less expensive and fresher product.

COMPETITIVE LANDSCAPE

  • Ready meals is led by Bonduelle Italia with an 11% value share Nestlé is present with the brand Buitoni. Italy represents an important market for Bonduelle, although the overall performance for this multinational was negative for this country. During 2014, the company launched a new line called Primizie di Stagione, a line of seasonal prepared salads in an innovative paper and plastic packaging.

PROSPECTS

  • Ready meals is expected to face a positive CAGR volume CAGR over the forecast period, although value will be constrained by the strategic competitive necessity of discounting. High growth is expected to come from dinner mixes, albeit from a low base. Although maintaining positive growth, dinner mixes is expected to show a slightly lower CAGR growth rate than that experienced over the review period, due to the fact that product is expected to become mature in a shorter period of time.

Samples (FAQs about samples):

doc_pdf.png Sample Ready meals Market Research Report

doc_excel_table.png Sample Ready meals Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Italy?
  • What are the major brands in Italy?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2009-2014
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2009-2014
  • Table 8 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 9 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 10 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in Italy - Company Profiles

CONAD - Consorzio Nazionale Dettaglianti Scrl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 CONAD - Consorzio Nazionale Dettaglianti Scrl: Key Facts
  • Summary 2 CONAD - Consorzio Nazionale Dettaglianti Scrl : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 CONAD - Consorzio Nazionale Dettaglianti Scrl: Competitive Position 2014

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Coop Italia Scarl: Key Facts
  • Summary 5 Coop Italia Scarl: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 6 Coop Italia Scarl: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 7 Coop Italia Scarl: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Coop Italia Scarl: Competitive Position 2013

Nestlé Italiana SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Nestlé Italiana SpA: Key Facts
  • Summary 10 Nestlé Italiana SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Nestlé Italiana SpA: Competitive Position 2014

Parmalat SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Parmalat SpA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Parmalat SpA: Competitive Position 2014

Packaged Food in Italy - Industry Context

EXECUTIVE SUMMARY

Sales fail to pick up despite improving economic signs

Consumers remain uncertain over their spending

Artisanal, fresh, local products in demand

Discounters still growing, but convenience stores are on the rebound

A long road ahead to recovery

KEY TRENDS AND DEVELOPMENTS

Social sustainability is in vogue

Combating product and packaging waste

Private label moves onwards and upwards

Growing opportunities in non-store retailing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 30 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 33 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 34 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 43 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 50 Sales of Packaged Food by Category: Value 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 53 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 56 Penetration of Private Label by Category: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here