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Country Report

Ready Meals in Italy

| Pages: 68

Price: US$900

About this Report

Executive Summary

TRENDS

  • The economic downturn has continued to widely affect Italian consumer behaviour and lifestyles. Although ready meals are usually more expensive than other packaged food categories, a combination of increasing demand for high service content products and a wide range of innovative, healthy and nutritionally valid products, including premium dishes based on traditional recipes, helped ready meals to perform well in 2011 and 2012, with the latter year set to post current value growth of 4% and a volume growth of 2%. Changes in household structure and lifestyles have deprived Italians of the will and time to devote to cooking. The number of single-person households has expanded, work schedules are increasingly hectic, and innovative solutions are pushing consumers towards ready-to-eat foods, helping ready meals to increase value sales even in times of consumptions crisis in Italy.

COMPETITIVE LANDSCAPE

  • In 2011 Bonduelle led the highly fragmented ready meals category in Italy with a value share of 11%, and it is set to maintain that share in 2012. Bonduelle outperformed both Nestlé Italiana with the Buitoni brand and Compagnia Italiana Surgelati with Findus, thanks to the excellent performance of prepared salads within the ready meals category and to the stagnant performance of Findus and Buitoni due to a lack of investments in communication. Bonduelle continues to focus on innovation and top- quality prepared salads, introducing, as previously mentioned, a new eco-friendly pack for its entire ready meals line Agita & Gusta, diminishing the amount of CO2 used by 40% compared to normal packaging. This innovation has further enhanced Bonduelle’s brand image of health, offering a balanced diet and fully respecting sustainability issues.

PROSPECTS

  • Ready meals is expected to continue to perform positively over the forecast period, with the exception of chilled pizza and in minor measure, of frozen ready meals. Chilled pizza is losing in the competition with frozen pizza, whilst frozen ready meals are only slightly negative in the forecast period, as they are subject to a gradual erosion of classic ready meals from ready-made fish sauces, which will help the category in regaining volumes and especially value sales. Gradual economic recovery will contribute to growth in the overall category from 2013; in fact, annual average volume and value growth is expected to be higher than it was before in the middle of the economic crisis. Manufacturers will continue to focus on health and innovation, as well as aim to attract consumers concerned about convenience and price.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Italy?
  • What are the major brands in Italy?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2007-2012
  • Table 2 Sales of Ready Meals by Category: Value 2007-2012
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
  • Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
  • Table 6 Frozen Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 7 Chilled Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 8 Ready Meals Company Shares 2008-2012
  • Table 9 Ready Meals Brand Shares 2009-2012
  • Table 10 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2012-2017
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017

Ready Meals in Italy - Company Profiles

Pastificio Rana SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pastificio Rana SpA: Key Facts
  • Summary 2 Pastificio Rana SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Pastificio Rana SpA: Competitive Position 2012

Unilever Italia SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Unilever Italia SpA: Key Facts
  • Summary 5 Unilever Italia SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Unilever Italia SpA: Competitive Position 2012

Packaged Food in Italy - Industry Context

EXECUTIVE SUMMARY

Unit price rises as innovation sustains value growth in 2012

Frugal consumers tighten their belts

Private label strengthens its foothold in packaged food

Supermarkets and hypermarkets hold firm despite increasing competition

Modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Consumers still feeling the impact of the economic recession

Italians prefer to stay-at-home due to economic uncertainty

Consumers looking for health and wellness despite economic downturn

Mid-price brands squeezed by increasing polarisation

Growth of internet retailing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 23 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 24 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 30 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 33 Company Shares of Meal Solutions 2008-2012
  • Table 34 Brand Shares of Meal Solutions 2009-2012
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 43 Company Shares of Nutrition/Staples 2008-2012
  • Table 44 Brand Shares of Nutrition/Staples 2009-2012
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 50 Sales of Packaged Food by Category: Value 2007-2012
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 53 GBO Shares of Packaged Food 2008-2012
  • Table 54 NBO Shares of Packaged Food 2008-2012
  • Table 55 NBO Brand Shares of Packaged Food 2009-2012
  • Table 56 Penetration of Private Label by Category 2007-2012
  • Table 57 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 58 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by ethnicity
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Vegetarian vs non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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