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Country Report

Kenya Flag Ready Meals in Kenya

| Pages: 40

Price: US$900

About this Report

Executive Summary

TRENDS

  • The increased production costs, combined with the rate of inflation, led to high retail prices of ready meals. Consumers therefore purchased fresh food instead, which was affordable and which they could prepare themselves. This dampened the sales of ready meals manufacturers.

COMPETITIVE LANDSCAPE

  • Kabazi Canners Ltd led ready meals in Kenya with its brand Kenylon with a sales share of 31% in 2012. This was because its products are well packaged, affordable and of good quality.

PROSPECTS

  • The average unit price is expected to go down in the forecast period. This is because manufacturers will focus on producing mass brands at lower prices to attract consumers and compete with the widespread availability of cheap, fresh food in Kenya.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Kenya?
  • What are the major brands in Kenya?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Kenya - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2007-2012
  • Table 2 Sales of Ready Meals by Category: Value 2007-2012
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
  • Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
  • Table 6 Ready Meals Company Shares 2008-2012
  • Table 7 Ready Meals Brand Shares 2009-2012
  • Table 8 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Ready Meals by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Ready Meals by Category: Value 2012-2017
  • Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017

Packaged Food in Kenya - Industry Context

EXECUTIVE SUMMARY

The Kenyan economy bounces back

The middle class now encompasses a significant proportion of the population

Bidco continues to lead from the front

Retail is now expected to join the East African integration bandwagon

Forecast sales picture is uncertain

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Vegetarian vs non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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