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Country Report

Latvia Flag Ready Meals in Latvia

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • In Latvia, ready meals continued its positive development in 2015. The positive growth could be observed despite a decline in total population numbers, as recovering purchasing power and gradually declining unemployment levels resulted in growing interest in convenience products including ready meals. This was driven by the increasing number of people rushing into work, and as a result had less time to prepare food. There was a general trend of increasing unwillingness to be heavily involved in home cooking. At the same time, Latvians were also considering health and wellness aspects in their decision making process.

COMPETITIVE LANDSCAPE

  • Rimi Latvia SIA and Rigas Miesnieks AS led ready meals, each with a 12% value share in 2015. Rimi Latvia SIA is one of the major retail chains in Latvia with the widest assortment of private label ready meals. Rigas Miesnieks AS is very strong in meat processing and have leading positions in frozen ready meals, where the company is well known in frozen meat filled dumplings. The company maintains very strong distribution and high brand awareness among Latvians.

PROSPECTS

  • Over the forecast period, ready meals is expected to continue strengthening its position in Latvia. The further development in consumers’ purchasing power is expected to drive non-essential goods, including ready meals. In addition to this, a further decline in unemployment is expected, meaning that a larger number of people will have less time for food preparation. At the same time, the development of more diverse product assortments in the category will continue to make ready meals more attractive and will stimulate demand from the supply side. Ready meals also has great potential to satisfy the growing interest in foreign cuisine. This interest in foreign cuisine is also expected to be commonly used by producers as a niche for new product launches in the coming years.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Latvia?
  • What are the major brands in Latvia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Latvia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 6 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 7 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Packaged Food in Latvia - Industry Context

EXECUTIVE SUMMARY

Despite a positive 2015, performance is slightly weaker than the review period

Positive economic environment benefits consumer confidence and drives up sales

Competitive environment faces fewer changes in 2015

Major distribution channels not only preserve their share, but effectively expand

Packaged food is set to see positive value growth going forward, albeit at a slower rate

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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