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Country Report

Latvia Flag Ready Meals in Latvia

| Pages: 47

Price: US$900

About this Report

Executive Summary

TRENDS

  • Healthy growth rates in 2013 are a combined result of increasing disposable income and changing consumer lifestyles. As more Latvians returned to an active working life, the demand for meal solutions that save time and are easy to prepare increased significantly. Thanks to higher incomes, shoppers were also ready to spend more on sophisticated ready meals. In addition, cooking on a regular basis is rapidly losing popularity among a majority of young people in Latvia. The younger generation prefers to devote time to other activities such as work, sports, entertainment or simply hanging out with their friends. Moreover, there have been many innovations in the past few years in ready meals, ensuring a wide offer for different tastes and income levels.

COMPETITIVE LANDSCAPE

  • Ready meals is very segmented and there are no clear leaders across the category as a whole. In 2013, the leading players in terms of value share are Ariols IU and Rigas Miesnieks AS. Holding value shares of 12% and 11%, respectively, both companies produce dumplings and have well-established positions in the local market. The competitive advantages of Ariols IU and Rigas Miesnieks AS include a wide product offer, frequent temporary discounts and strong consumer loyalty.

PROSPECTS

  • Since ready meals still has not fully exploited its full potential in the Latvian market, the category is predicted to continue to see healthy growth both in volume and value terms over the forecast period. As in 2013, strengthening consumer purchasing power and the hectic working lives are expected to boost demand for ready meals in the future too. Young people who do not like spending much time on cooking also represent an attractive target audience for producers. Unlike many other packaged food categories, ready meals has room for new entrants. What is more, Latvian consumers, especially younger generations, are rather open to product innovations in this category as they do not want to eat the same ready meals every day. Chilled ready meals, dinner mixes, prepared salads and canned/preserved ready meals are among those subcategories that are likely to see new products and welcome new players.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Latvia?
  • What are the major brands in Latvia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Latvia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 2 Sales of Ready Meals by Category: Value 2008-2013
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 6 NBO Company Shares of Ready Meals: % Value 2009-2013
  • Table 7 LBN Brand Shares of Ready Meals: % Value 2010-2013
  • Table 8 Distribution of Ready Meals by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Ready Meals in Latvia - Company Profiles

Rigas Miesnieks AS in Packaged Food (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Rigas Miesnieks AS: Key Facts
  • Summary 2 Rigas Miesnieks AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Rigas Miesnieks AS: Competitive Position 2013

Packaged Food in Latvia - Industry Context

EXECUTIVE SUMMARY

Increasing purchasing power keeps boosting sales although at a slower pace

Convenience and health trends dominate packaged food

Companies hold stable positions due to actively responding to changes in business environment

Hypermarkets and supermarkets pronounced leaders of packaged food distribution

Competition and private label expansion to limit category growth in future

FOODSERVICE

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 48 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 49 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 51 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 52 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 53 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 54 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 55 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 56 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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