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Country Report

Malaysia Flag Ready Meals in Malaysia

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Consumers become increasingly aware of the convenience of ready meal due to the quick preparation time, long shelf life and availability through many distribution channels. However, consumption growth remained slow in 2015 as many consumers had the perception that ready meals contained preservatives and colouring that were harmful to health in the long term.

COMPETITIVE LANDSCAPE

  • Yeo Hiap Seng (M) Bhd led sales with 46% of retail value sales, and generated MYR58 million in 2015. The company continued to lead sales due to its wide product portfolio and extensive presence on store shelves, supported by strong distribution networks and affordability. Besides, the company also ensured its brand was offered with price discounts at most retailers to appear more affordable to consumers. The brand participated in the largest category within ready meals – shelf stable ready meals. With a variety of products suiting local tastes such as Yeo’s vindaloo chicken with potatoes, Yeo’s kurma chicken with potatoes and Yeo’s chicken rendang with potatoes, the brand continued to win over many consumers in 2015.

PROSPECTS

  • As ready meals products can be prepared and cooked at home from scratch, consumers might trade convenience for lower prices. Increasing price consciousness bolstered by the higher cost of living and rising prices would accelerate this trade-off. Consumers are likely to turn to fresh ingredients to cook from scratch. Hence, price discounts and new products offering more exotic dishes in ready-to-eat formats or ready-to-cook formats are likely to boost sales in ready meals over the forecast period should players engage in product development and price cuts.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Malaysia?
  • What are the major brands in Malaysia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 6 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 7 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Malaysia - Company Profiles

Tesco Stores (Malaysia) Sdn Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Tesco Stores (Malaysia) Sdn Bhd: Key Facts
  • Summary 2 Tesco Stores (Malaysia) Sdn Bhd: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Tesco Stores (M) Sdn Bhd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Tesco Stores (M) Sdn Bhd: Competitive Position 2014

Packaged Food in Malaysia - Industry Context

EXECUTIVE SUMMARY

Consumers become price sensitive after the GST implementation

Lower demand for packaged food dampens volume growth of indulgence packaged food in 2015

International players continue to lead packaged food in 2015

Independent small grocers remains the most popular channel for packaged food in Malaysia

Packaged food is expected to grow positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

The weak ringgit and GST dampen purchasing power for packaged food in 2015

Mushrooming shopping centres in Malaysia boost packaged food sales

Internet retailing evolves to keep up with consumption momentum

Convenience packaged food remains the ideal choice for consumers

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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