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Country Report

Morocco Flag Ready Meals in Morocco

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • In Morocco, ready meals remain affordable for and popular among a limited number of consumers, mainly middle-income and high-income people. Moreover, ready meals are still distributed only through modern grocery retailers channels such as supermarkets and hypermarkets as these are the only retail outlets in possession of the appropriate storage equipment, while they also offer the wide ranges of such products. However, it is undeniable that people in Morocco are showing more interest in such products, especially now that they are leading more hectic lifestyles, which has left many of them with a lack of time for preparing meals from scratch, especially during weekdays.

COMPETITIVE LANDSCAPE

  • Freiberger Lebensmittel GmbH & Co KG continues to lead sales in this category, generating a value share of 33% in 2015. This is mainly due to the Alberto brand, which offers a wide range of frozen pizzas, which are sold mainly in supermarkets and hypermarkets in Morocco. Additionally, the company is becoming very popular among consumers because of its combination of high quality and moderate prices.

PROSPECTS

  • Ready meals is expected to record better growth over the forecast period, increasing in volume at a CAGR 14%, while value sales are set to increase at a CAGR of 16% at constant 2015 prices. This growth is set to be driven mainly by rising demand among urban dwellers leading more hectic lifestyles, as well as the increasing numbers of foreign expatriates living in Morocco as a result of increasing levels of foreign direct investment in the country. In addition, many people are becoming more familiar with such products, especially now that significant numbers of key players in ready meals in Morocco tend to label their products as Halal to indicate that they do not contain any pork and are thus fine for Muslim people to eat, making it likely that increasing numbers of Moroccans will purchase more ready meals during the forecast period, especially when they lack the time to cook.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Morocco?
  • What are the major brands in Morocco?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 7 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 8 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Morocco - Company Profiles

Jessy Diffusion SA in Packaged Food (Morocco)

  • Summary 1 Jessy Diffusion SA: Key Facts
  • Summary 2 Jessy Diffusion SA: Operational Indicators
  • Summary 3 Jessy Diffusion SA: Competitive Position 2015

Packaged Food in Morocco - Industry Context

Packaged food sustains its positive growth in Morocco in 2015

Increasingly hectic lifestyles and more women in the workforce increase demand for convenient food

Domestic companies maintain strong growth in 2015

Independent small grocers remains the most important distribution channel in 2015

Strong growth expected in packaged food over the forecast period

Health and wellness products in Morocco

Traditional grocery retailers in Morocco remains the leading distribution channel in 2015

Consumer lifestyle in Morocco

Domestic key players still outperform international ones in 2015

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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