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Country Report

Ready Meals in New Zealand

| Pages: 69

Price: US$900

About this Report

Executive Summary

TRENDS

  • Ready meals continued to be driven by the convenience factor during 2012 with manufacturers aiming to provide quick-to-prepare meals that were also tasty. However, healthier meals were also becoming more apparent, offering less fat and salt and employing the Heart Foundation Tick. The health and wellness trend is being driven by New Zealand’s ageing population and increasing concerns regarding the nutritional value of packaged food. Moreover, the convenience trend is being driven by the growing interest in quick and easy meal solutions for consumers and households constantly on-the-go.

COMPETITIVE LANDSCAPE

  • Heinz Wattie’s Ltd is expected to lead in ready meals during 2012 with a value share of 20%. The company’s value share increased slightly over the review period from 19% in 2007 to 20% in 2012. Heinz Wattie’s Ltd continued to dominate a number of categories and was first in canned/preserved ready meals through its Wattie’s and Oak (economy) brands. The company also continued to offer its Wattie’s Big Eat range of canned and microwaveable pot products. In addition, Heinz Wattie’s also has a strong presence within frozen ready meals where it is expected to be ranked third in 2012. In 2012, Wattie’s added two new products, Chicken Fried Rice and Meal Sensations Mediterranean Tortellini, to the range. The Wattie’s brand is expected to continue to lead ready meals with an 18% value share in 2012.

PROSPECTS

  • The main driver for ready meals over the forecast period will continue to be convenience; however, quality, freshness, locally-sourced ingredients and health and wellness trends (organic, gluten-free, low fat, low salt, no additives or preservatives) are also expected to impact the category. Based on this trend it is expected that both frozen and chilled ready meals will be the strongest performers. Frozen ready meals is expected to perform well due to the convenience factor and the long shelf-life associated with these products. On the other hand, chilled ready meals is expected to perform well due to the freshness associated with such products (especially when compared to canned/preserved food).

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in New Zealand?
  • What are the major brands in New Zealand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2007-2012
  • Table 2 Sales of Ready Meals by Category: Value 2007-2012
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
  • Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
  • Table 6 Frozen Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 7 Chilled Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 8 Ready Meals Company Shares 2008-2012
  • Table 9 Ready Meals Brand Shares 2009-2012
  • Table 10 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2012-2017
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017

Ready Meals in New Zealand - Company Profiles

Goodman Fielder New Zealand Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Goodman Fielder New Zealand Ltd: Key Facts
  • Summary 2 Goodman Fielder New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Goodman Fielder New Zealand Ltd: Competitive Position 2012

Sanitarium Health Food Co, The in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 The Sanitarium Health Food Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 The Sanitarium Health Food Co: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 The Sanitarium Health Food Co: Competitive Position 2012

Sealord Group Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Sealord Group Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Sealord Group Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 Sealord Group Ltd: Competitive Position 2012

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Growth slows as retail prices are pressured

Polarisation in most food categories

Company rankings remain largely unchanged

Supermarkets continue to dominate

Steady growth forecast

KEY TRENDS AND DEVELOPMENTS

Value-conscious behaviour persists due to constrained economic conditions

  • Table 15 Official Cash Rate 2007-2012
  • Table 16 Inflation 2007-2012
  • Table 17 Exchange rates NZ$/US$ 2007-2012
  • Table 18 Inflation 2012-2017
  • Table 19 Real GDP Growth 2012-2017
  • Table 20 Unemployment 2012-2017
  • Table 21 Exchange rates NZ$/US$ 2012-2017

Demand for convenient packaged food continues to grow

Premiumisation seen within select packaged food categories

Private label brands broaden their positioning

Regional and global corporations continue to dominate the New Zealand retailing environment

Implications of the Christchurch earthquakes continue

  • Summary 10 Economic Indicators

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 22 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 23 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 25 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 26 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 27 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 31 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 32 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 33 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 34 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 35 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 36 Company Shares of Nutrition/Staples 2008-2012
  • Table 37 Brand Shares of Nutrition/Staples 2009-2012
  • Table 38 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 39 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 40 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 41 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 42 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 43 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 44 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 45 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 46 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 47 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 48 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 49 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 50 Company Shares of Meal Solutions 2008-2012
  • Table 51 Brand Shares of Meal Solutions 2009-2012
  • Table 52 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 53 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 54 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 55 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 56 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 57 Sales of Packaged Food by Category: Value 2007-2012
  • Table 58 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 59 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 60 GBO Shares of Packaged Food 2008-2012
  • Table 61 NBO Shares of Packaged Food 2008-2012
  • Table 62 NBO Brand Shares of Packaged Food 2009-2012
  • Table 63 Penetration of Private Label by Category 2007-2012
  • Table 64 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 65 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 66 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 67 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 68 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 69 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by ethnicity
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Vegetarian vs non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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