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Country Report

New Zealand Flag Ready Meals in New Zealand

| Pages: 68

Price: US$900

About this Report

Executive Summary

TRENDS

  • Convenience will continue to be a major factor within ready meals during 2013. Consumers demand products that are easy to use and faster to prepare. However, consumers are also unwilling to compromise on taste, demanding wider flavour profiles. In addition, health and wellness trends have also gained momentum, with several manufacturers beginning to offer reduced-fat ready meals as well as using the Heart Foundation Tick on packs. Health and wellness trends are driven primarily by New Zealand’s ageing population and growing concerns regarding the nutritional value of packaged food. Moreover, the convenience trend is driven by the growing interest in quick and easy meal solutions for consumers and households constantly on the go.

COMPETITIVE LANDSCAPE

  • Heinz Wattie's Ltd will continue to be the leading player within ready meals in 2013, holding a value share of 17%. The company managed to maintain its value share over the review period with slight fluctuations between 2010 and 2012. The company is present within canned/preserved ready meals and frozen ready meals. Together, they are expected to account for a 46% value share of ready meals during 2013, which demonstrates the reason behind Heinz Wattie’s Ltd’s leadership. The company is expected to account for a 91% value share of canned/preserved ready meals in 2013, up from 85% in 2008. However, the company’s presence within frozen ready meals is much smaller, at an anticipated 15% in 2013, up from 12% in 2008.

PROSPECTS

  • The main driver for ready meals over the forecast period will continue to be convenience; however, quality, freshness, locally-sourced ingredients and health and wellness trends (organic, gluten-free, low-fat, low-salt, no additives or preservatives) are also expected to have an impact on ready meals. As a result, it is expected that both dinner mixes and chilled ready meals will be the strongest performers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in New Zealand?
  • What are the major brands in New Zealand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 2 Sales of Ready Meals by Category: Value 2008-2013
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2008-2013
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2008-2013
  • Table 8 NBO Company Shares of Ready Meals: % Value 2009-2013
  • Table 9 LBN Brand Shares of Ready Meals: % Value 2010-2013
  • Table 10 Distribution of Ready Meals by Format: % Value 2008-2013
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Ready Meals in New Zealand - Company Profiles

Goodman Fielder New Zealand Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Goodman Fielder New Zealand Ltd: Key Facts
  • Summary 2 Goodman Fielder New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Goodman Fielder New Zealand Ltd: Competitive Position 2013

Heinz Wattie's Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Heinz Wattie’s Ltd: Key Facts
  • Summary 5 Heinz Wattie’s Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Heinz Wattie’s Ltd: Competitive Position 2013

Progressive Enterprises Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Progressive Enterprises Ltd: Key Facts
  • Summary 8 Progressive Enterprises Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 9 Progressive Enterprises Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 10 Progressive Enterprises Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Progressive Enterprises Ltd: Competitive Position 2013

Sanitarium Health Food Co, The in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 The Sanitarium Health Food Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 The Sanitarium Health Food Co: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 14 The Sanitarium Health Food Co: Competitive Position 2013

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Packaged food value growth remains positive in 2013

Cobranding and premiumisation characterise 2013

Goodman Fielder Ltd continues to lead packaged food in New Zealand

Private label drives growth in supermarkets’ value share

Christchurch rebuild to fuel economic recovery

KEY TRENDS AND DEVELOPMENTS

New Zealand economic recovery drives premiumisation

The evolving New Zealand palate

Cobranding used to launch innovative product lines

Corporate responsibility shines in good deeds marketing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 30 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 33 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 34 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 43 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 50 Sales of Packaged Food by Category: Value 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 53 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 56 Penetration of Private Label by Category: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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