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Country Report

New Zealand Flag Ready Meals in New Zealand

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • Convenience continued to be the main trend impacting ready meals in 2015, with the non-urban dwellers also becoming increasingly time-poor, a trait experienced for some time by urban dwellers. This trend lent itself positively to ready meals, with the category providing convenient meal options to consumers. The increasingly hectic lifestyles led by New Zealanders, was highlighted by research from Family First NZ in 2015 which showed that only one third of New Zealand families manage to sit down for a meal every night.

COMPETITIVE LANDSCAPE

  • Heinz Wattie’s Ltd led ready meals with a 15% value share in 2015, down marginally from 2014. The company’s position was led largely by its dominating performance in shelf stable ready meals, where it held 90% value share, through its Big Eat range. With the company’s position largely consolidated in shelf stable ready meals, the declining performance of this area was the key contributing factor to lower value share for Heinz Wattie’s in 2015. The company ranked second in frozen ready meals with a 15% value share through its Wattie’s brand, comparable to 2014. The Watties brand was ranked as the leading brand by the Healthy Food Guide in 2015, based on nutritional content and price.

PROSPECTS

  • Convenience and health and wellness are expected to continue to influence ready meals over the forecast period, with convenience driving consumer demand in the category, and health and wellness trends influencing new product developments. Additionally, the changing ethnic demographics is expected to see an increase in consumer demand for ethnic ready meals during the forecast period and companies are expected to seek to leverage this trend with their new product developments, particularly for frozen ready meals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in New Zealand?
  • What are the major brands in New Zealand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in New Zealand - Company Profiles

Fonterra Brands (NZ) Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Fonterra Brands (NZ) Ltd: Key Facts
  • Summary 2 Fonterra Co-operative Group: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Fonterra Brands (NZ) Ltd: Competitive Position 2015

Goodman Fielder New Zealand Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Goodman Fielder New Zealand Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Goodman Fielder New Zealand Ltd: Competitive Position 2015

Heinz Wattie's Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Heinz Wattie’s Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 7 Heinz Wattie’s Ltd: Competitive Position 2015

Progressive Enterprises Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Progressive Enterprises Ltd: Key Facts
  • Summary 9 Progressive Enterprises Ltd: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 10 Progressive Enterprises Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Progressive Enterprises Ltd: Competitive Position 2015

Sanitarium Health Food Co, The in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 The Sanitarium Health Food Co: Key Facts

COMPETITIVE POSITIONING

  • Summary 13 The Sanitarium Health Food Co: Competitive Position 2015

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Economic instability in 2015

Cuisine diversifying

Competitive environment remains stable

Supermarkets continue to dominate

Economic conditions set to impact packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Changing economic situation

Social responsibility

Private label expansion strategies

Changing consumption preferences

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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