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Country Report

New Zealand Flag Ready Meals in New Zealand

| Pages: 69

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • In line with the trend towards busier lifestyles, the growing desire for convenience among New Zealanders remained the biggest driver of demand for ready meals in 2014. Ease and speed of preparation were not the only concerns for consumers, however, with factors such as product quality standards, flavour and nutritional content playing an increasingly influential role in purchasing decisions within the category. The influence of the health and wellness trend was especially visible, with several manufacturers offering reduced fat products and using packaging symbols like the ‘Heart Foundation Tick’ to bolster the health credentials of their brands. Together with price hikes imposed to offset rising production costs and other inflationary pressures, trading up to higher quality and healthier products helped to ensure that growth in ready meals current value sales was up on 2013, and also faster than the CAGR for the entire review period. Growth in retail volume sales however was down on 2013 and slower than the 5-year CAGR, mainly due to increasing maturity.

COMPETITIVE LANDSCAPE

  • Heinz Wattie’s remained the leading player in ready meals in 2014 with an overall value share of 17%. Offering a wide variety of product types (including reduced fat variants) and flavours under its Wattie’s and Oak brands, the company dominated canned/preserved ready meals and ranked second in frozen ready meals. Products available under the Wattie’s and Wattie’s Big Eat brands in canned/preserved ready meals include All Day Breakfast, Butter Chicken, Lamb Rogan Josh, Ravioli Bolognese and Spaghetti Bolognese, Beef & Vegetable Stockpot, Peppered Steak & Onion Casserole, Chicken, Bacon, Vegetable & Pasta Hotpot, Italian-Style Tomato & Basil Tortellini, Creamy Mushroom & Bacon Tortellini, Creamy Pumpkin & Roasted Garlic Tortellini and Sun-dried Tomato & Bacon Tortellini.

PROSPECTS

  • Growth in retail volume sales of ready meals over the forecast period is expected to be slower than during the review period. This will be mainly due to increasing maturity, though demand for certain product types will also be hampered by the healthy eating trend. Nonetheless, strong consumer appreciation for the convenience of ready meals will ensure that retail volume growth remains reasonably robust overall. Retail volume growth will also be sustained by new product developments. In particular, several categories are likely to benefit from the launch of health-oriented products that are low in fat and salt, gluten-free, made from locally-sourced and organic ingredients etc. Trading up to such products by consumers should help to ensure that growth in ready meals value sales at constant 2014 prices is slightly faster than during the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in New Zealand?
  • What are the major brands in New Zealand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2009-2014
  • Table 7 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 9 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in New Zealand - Company Profiles

Goodman Fielder New Zealand Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Goodman Fielder New Zealand Ltd: Key Facts
  • Summary 2 Goodman Fielder New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Goodman Fielder New Zealand Ltd: Competitive Position 2014

Heinz Wattie's Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Heinz Wattie’s Ltd: Key Facts
  • Summary 5 Heinz Wattie’s Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Heinz Wattie’s Ltd: Competitive Position 2014

Progressive Enterprises Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Progressive Enterprises Ltd: Key Facts
  • Summary 8 Progressive Enterprises Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 9 Progressive Enterprises Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 10 Progressive Enterprises Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Progressive Enterprises Ltd: Competitive Position 2014

Sanitarium Health Food Co, The in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 The Sanitarium Health Food Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 The Sanitarium Health Food Co: Competitive Position 2014

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

The economy recovers and value growth responds

Diversification of cuisines

The leaders remain unchanged in 2014

The price war between the two major retailers heats up

A number of factors to influence the forecast performance

KEY TRENDS AND DEVELOPMENTS

Changes in consumption behaviour

Price war between the top supermarket chains

Social responsibility

Potential in the children’s market

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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