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Country Report

Poland Flag Ready Meals in Poland

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • The existing trend of busy lifestyles continued to strengthen the importance of the convenience and timesaving attributes of ready meals. In the meantime, consumers demanded better-quality products with healthy ingredients.

COMPETITIVE LANDSCAPE

  • Dr Oetker Polska Sp zoo, HJH Polska SA and Jeronimo Martins Polska SA led sales of ready meals in Poland, generating a combined retail value share of 24%. Dr Oetker owes its first place to an excellent performance in frozen pizza, HJH benefits from the very well-known Pudliszki brand in shelf stable meals, while Jeronimo Martins ranked third due to its combined share of brands and wide portfolio of private label products in most niches.

PROSPECTS

  • The ready meals category is expected to see a moderate CAGR of 1% at constant 2015 prices over the forecast period. According to recent research, more than 40% of sales of ready meals comes from families of three to four members from bigger cities on higher incomes. Even though the standard products segment is slowly becoming saturated, there is room for premium brands and new flavours, as there are only a small variety of products available.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Poland?
  • What are the major brands in Poland?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Poland - Company Profiles

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jeronimo Martins Polska SA: Key Facts
  • Summary 2 Jeronimo Martins Polska SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Jeronimo Martins Polska SA: Competitive Position 2015

Lubella Sp zoo SKA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Lubella Sp zoo SKA: Key Facts
  • Summary 5 Lubella Sp zoo SKA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Lubella Sp zoo SKA: Competitive Position 2015

Nestlé Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Nestlé Polska SA: Key Facts
  • Summary 8 Nestlé Polska SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Nestlé Polska SA: Competitive Position 2015

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Tesco Polska Sp zoo: Key Facts
  • Summary 11 Tesco Polska Sp zoo: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 12 Tesco Polska Sp zoo: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 13 Tesco Polska Sp zoo: Competitive Position 2014

Unilever Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Unilever Polska SA: Key Facts
  • Summary 15 Unilever Polska SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 16 Unilever Polska SA: Competitive Position 2015

Packaged Food in Poland - Industry Context

EXECUTIVE SUMMARY

Improving economic environment helps packaged food to grow

Health awareness continues to increase among Polish consumers

Packaged food in Poland led by international manufacturers in 2015

Discounters continues gaining importance

Packaged food is forecast to grow but at a slower pace

KEY TRENDS AND DEVELOPMENTS

Growing demand for health and wellness products stimulates growth in packaged food

Growing interest in easy-to-prepare products in convenient packaging

The increasing significance of discounters and private label as well as convenience stores

Continuous domination of multinational companies in Polish packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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