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Country Report

Portugal Flag Ready Meals in Portugal

| Pages: 69

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • In a continuation of trends evident in Portugal at the end of the review period, the ready meals category in 2014 was marked by the on-going shift of attitudes towards more rational purchases. As in most packaged food categories, high unemployment rates and limited purchasing power continued to play an important role in the performance of this category. Ready meals in Portugal declined by 4% in value terms in 2014 to stand at €142 million, as the majority of Portuguese consumers carefully considered their expenditure on essential products while avoiding any unnecessary expenditure on non-essential packaged food products.

COMPETITIVE LANDSCAPE

  • Retailers’ investments and strategy in the overall packaged food market have been irrefutably successful. Introducing new products, good quality standards and affordable prices add up to a winning strategy. This is no different in ready meals. The leading player in ready meals in Portugal during 2014 was Sonae Modelo Continente Hipermercados SA, which maintained its 28% value share. Consumer trust in the company remains high, as it has a longstanding presence in Portugal, where its Continente brand leads in frozen pizza and prepared salads, two of the largest ready meals niche in Portugal. Moreover, the company recently launched its Fácil & Bom new range of ready meals, aimed at “presenting a modern and appealing image”. Pizzas and typical Portuguese meals were included in this new line. Jerónimo Martins – Distribuição de Productos de Consumo Lda and Lidl & Cia were second and third respectively in ready meals in 2014 with a combined value share of 26%.

PROSPECTS

  • Ready meals is anticipated to continue facing difficulties achieving greater penetration in the marketplace over the next couple of years. The last scandal involving adulteration of ready meal products is expected to remain in the minds of Portuguese consumers for several years. As a result, regaining confidence in brands is something that could take some years, and this is expected to harm ready meals over 2014-2015.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Portugal?
  • What are the major brands in Portugal?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2009-2014
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2009-2014
  • Table 8 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 9 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 10 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in Portugal - Company Profiles

Martins & Costa SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Martins & Costa SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Nestlé Portugal SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Nestlé Portugal SA: Key Facts
  • Summary 3 Nestlé Portugal SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Nestlé Portugal SA: Competitive Position 2014

Unilever Jerónimo Martins Lda in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Unilever Jerónimo Martins Lda: Key Facts
  • Summary 6 Unilever Jerónimo Martins Lda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Unilever Jerónimo Martins Lda: Competitive Position 2014

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Overall performance of packaged food stabilises

The home cooking and health and wellness trends support growth in fresh food

Growth in private label slows down

Consumers favour convenience and proximity

Packaged food is expected to record a slight recovery over the forecast period

KEY TRENDS AND DEVELOPMENTS

In adverse economic conditions, price sensitivity remains significant

Fresh products favoured by increase in home-cooking

Portuguese consumers prefer domestic, local and national products

Consumers are looking for more convenient retail channels

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 30 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 33 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 34 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 43 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 50 Sales of Packaged Food by Category: Value 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 53 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 56 Penetration of Private Label by Category: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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