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Country Report

Portugal Flag Ready Meals in Portugal

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • In continuation of the negative trend evident in Portugal at the end of the review period, ready meals recorded a drop of 1% in both retail volume and current value terms in 2015, falling to 19,600 tonnes and €141 million respectively. As within several packaged food categories, the social and economic effects of the recession continued to reverberate through ready meals, with the majority of Portuguese consumers socialising and cooking at home more frequently. Ready meals faced strong competition from exclusive takeaway ready meals sections situated within supermarkets and hypermarkets, which offer high-quality loose ready meals products, thereby allowing consumers to acquire the exact quantity they want.

COMPETITIVE LANDSCAPE

  • Sonae Modelo Continente Hipermercados continued to lead ready meals in Portugal in 2015, with a value share of 28%. The leading position of this Portuguese retailer derives mainly from its provision of good value-for-money products, which appeal to consumers who still see price as the key factor behind their purchasing decisions. The increasing visibility and shelf space dedicated to its private label products and the commitment of the company to chilled ready meals through its Fácil & Bom range, which was launched in mid-2013, helps to explain the strong position of the company in this category. Jerónimo Martins – Distribuição de Produtos de Consumo Lda was ranked second in 2015 with a value share of 15%.

PROSPECTS

  • Ready meals in Portugal is predicted to increase at a constant 2015 value CAGR of 1% over the forecast period, to reach sales of €152 million in 2020. This forecast CAGR is an improvement on the constant 2015 value decline seen over the review period and there is plenty of room for further growth in this category. With high unemployment in the short term expected to continue forcing consumers to moderate their expenditure in foodservice outlets, ready meals is now seen as a good alternative to eat at home or take to work. The hectic rhythm of life of busy Portuguese professionals and working parents should further boost demand in the second part of the forecast period. Nonetheless, the strength of private label within the category will act as a drag on growth in value terms over the entire 2015-2020 period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Portugal?
  • What are the major brands in Portugal?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Portugal - Company Profiles

Jerónimo Martins - Distribuição de Produtos de Consumo Lda in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Key Facts
  • Summary 2 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Competitive Position 2014

Sonae Modelo Continente Hipermercados SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Sonae Modelo Continente Hipermercados SA: Key Facts
  • Summary 6 Sonae Modelo Continente Hipermercados SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Sonae Modelo Continente Hipermercados SA: Competitive Position 2015

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Packaged food enters positive growth territory in 2015

The demand for fresh alternatives poses a threat to mature categories

Private label and domestic branded manufacturers compete neck and neck

Amidst online rush, supermarkets and hypermarkets still prevail

Muted growth expected in the years ahead

KEY TRENDS AND DEVELOPMENTS

With the economic recovery on track, the game starts to change for private label

Demand for locally-sourced, fresh ingredients is on the rise

The speed and number of mergers and acquisitions continues to shape packaged food’s competitive landscape

Internet retailing still remains a nascent channel

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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