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Country Report

Ready Meals in Portugal

| Pages: 58

Price: US$900

About this Report

Executive Summary

TRENDS

  • In recent years, ready meals sales have been fuelled by the fact that consumers have more and more demanding jobs and less time to cook. The area is particularly popular among younger people. However, with rising unemployment and consumer disposable incomes shrinking, many consumers are opting to cook their own meals in order to save money. This trend is driving down volume sales.

COMPETITIVE LANDSCAPE

  • Given its wide range of private label products, Continente is the most popular brand within ready meals. With a particularly strong position in frozen ready meals and frozen pizza, this brand has been able to gain market share from its main competitors and accounted for 14% of retail value sales in 2012.

PROSPECTS

  • As consumers regain purchasing power and unemployment rates fall, ready meals is expected to steadily increase in popularity as a result of rising demand for convenience. Volume sales in the area are expected to start increasing again from 2014 onwards.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Portugal?
  • What are the major brands in Portugal?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2007-2012
  • Table 2 Sales of Ready Meals by Category: Volume 2007-2012
  • Table 3 Sales of Ready Meals by Category: Value 2007-2012
  • Table 4 Sales of Ready Meals by Category: Value 2007-2012
  • Table 5 Sales of Ready Meals by Category: % Volume Growth 2007-2012
  • Table 6 Sales of Ready Meals by Category: % Value Growth 2007-2012
  • Table 7 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
  • Table 8 Frozen Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 9 Chilled Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 10 Ready Meals Company Shares 2008-2012
  • Table 11 Ready Meals Brand Shares 2009-2012
  • Table 12 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
  • Table 13 Forecast Sales of Ready Meals by Category: Volume 2012-2017
  • Table 14 Forecast Sales of Ready Meals by Category: Volume 2012-2017
  • Table 15 Forecast Sales of Ready Meals by Category: Value 2012-2017
  • Table 16 Forecast Sales of Ready Meals by Category: Value 2012-2017
  • Table 17 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
  • Table 18 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017

Ready Meals in Portugal - Company Profiles

Martins & Costa SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Martins & Costa SA: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 2 Martins & Costa SA: Competitive Position 2012

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Slow economic situation impacts sales

The health and wellness trend affects consumers’ decisions

Branded manufacturers engage in fierce price war

Supermarkets and hypermarkets remain as dominant channels

Forecast remains uncertain

KEY TRENDS AND DEVELOPMENTS

Turbulent economic conditions hinder growth

Cocooning: Trend triggers new consumption patterns

Premium private label gains space on shelves and popularity

Cooking shows influence consumer behaviour

Domestic and local production see growing demand

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 20 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 21 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 22 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 23 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 24 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 25 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 27 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 28 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 31 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 34 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 35 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 36 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 37 Company Shares of Meal Solutions 2008-2012
  • Table 38 Brand Shares of Meal Solutions 2009-2012
  • Table 39 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 40 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 41 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 42 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 43 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 44 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 45 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 47 Company Shares of Nutrition/Staples 2008-2012
  • Table 48 Brand Shares of Nutrition/Staples 2009-2012
  • Table 49 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 50 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 51 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 52 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 53 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 54 Sales of Packaged Food by Category: Value 2007-2012
  • Table 55 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 56 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 57 GBO Shares of Packaged Food 2008-2012
  • Table 58 NBO Shares of Packaged Food 2008-2012
  • Table 59 NBO Brand Shares of Packaged Food 2009-2012
  • Table 60 Penetration of Private Label by Category 2007-2012
  • Table 61 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 62 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 63 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 64 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 65 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 66 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by ethnicity
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Vegetarian vs non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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