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Country Report

Singapore Flag Ready Meals in Singapore

| Pages: 55

Price: US$990

About this Report

Executive Summary

TRENDS

  • Growth in retail volume sales of ready meals in 2014 is expected to be down slightly on 2013, and also slower than the review period CAGR. This will be mainly due to increasing maturity, though rising health awareness among consumers will also restrict demand for certain product types. Nonetheless, given the trend towards busier lifestyles in Singapore, the convenience factor will ensure that retail volume growth remains robust overall. In particular, the convenience of ready meals will continue to be a strong draw for young adults who do not always have the time or inclination to cook proper meals from scratch due to long working hours and hectic social schedules. Retail volume sales will be further bolstered by growing consumer interest in recently introduced product types and flavour variants based on more exotic international dishes. Together with trading up to higher quality and more expensive products by some consumers, this latter trend should ensure that growth in ready meals current value sales in 2014 is not only up on 2013, but also faster than the 5-year average.

COMPETITIVE LANDSCAPE

  • Xiamen Jiahua maintained its overall lead in ready meals in 2013 with a value sales share of 16%. This was due to the leadership of its Narcissus brand in canned/preserved ready meals, the dominant category. Narcissus enjoys a strong early mover advantage, and is renowned for offering high quality products at reasonable prices. The Narcissus range comprises several product types and flavour variants based on popular local recipes such as stewed pork, spiced pork cubes etc. Its main competitors in canned/preserved ready meals are Ayam by Clouet Trading Pte Ltd, Yeo's by Yeo Hiap Seng Ltd and Amocan by Amoy Canning Corp (Singapore) Ltd. Like Narcissus, these competing ranges mainly consist of products containing meat, rice and various sauces that are based on traditional Singaporean and Asian dishes. All four brands are also present in a number of other canned/preserved food categories, such as canned/preserved meat and fish/seafood.

PROSPECTS

  • Growth in retail volume sales of ready meals over the forecast period is expected to fall below that recorded during the review period. This slowdown will be mainly due to increasing maturity, though rising health awareness among Singaporeans will also restrict demand for certain product types, particularly in the canned/preserved category. Nonetheless, strong consumer appreciation for the convenience of ready meals will ensure that retail volume sales growth remains robust overall. Volume growth will also be sustained by improvements in distribution and the launch of new products, particularly healthier options and more sophisticated flavour variants based on popular local and foreign recipes. Trading up to such products will also support healthy growth in ready meals value sales at constant 2014 prices.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Singapore?
  • What are the major brands in Singapore?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2009-2014
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2009-2014
  • Table 8 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 9 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 10 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in Singapore - Company Profiles

Nestlé Singapore Pte Ltd in Packaged Food (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Singapore Pte Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Nestlé Singapore Pte Ltd: Competitive Position 2014

Packaged Food in Singapore - Industry Context

EXECUTIVE SUMMARY

Packaged food records better growth in 2014 than in 2013

Manufacturers gain confidence in introducing premium varieties

A wider product portfolio is key for most packaged food players

One-stop retailers continue to win over consumers in 2014

Packaged food to record healthy growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Packaging innovation

Shift to premium products

Educated consumers demand specific health and wellness products

Internet retailing increasingly preferred by consumers

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 30 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 33 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 34 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 43 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 50 Sales of Packaged Food by Category: Value 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 53 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 56 Penetration of Private Label by Category: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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