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Country Report

South Africa Flag Ready Meals in South Africa

| Pages: 60

Price: US$900

About this Report

Executive Summary

TRENDS

  • The increasingly hectic lifestyles of consumers in South Africa drove demand for convenient and easy-to-prepare meals in recent years and into 2014. At the same time, the number of affluent households with two working partners among the upper-income segments grew, thus consumers who could afford to pay a premium for convenience increased and drove demand for ready meals in 2014. There was also a rise in the number of healthy ready meal offerings offered in supermarket’s fresh food departments, delis and home-meal-replacement departments in 2014, which met the increasing levels of health awareness among consumers, especially those from upper-income groups.

COMPETITIVE LANDSCAPE

  • Woolworths continued to lead sales in 2014 with a value share of 18%. The company’s longstanding presence in the country, coupled with the strength of private label within ready meals, contributed to its success. Woolworths’ presence within a number of categories, namely chilled ready meals, chilled pizza and prepared salads, increased its chance of success and created strong consumer loyalty for its products.

PROSPECTS

  • The rising convenience trend is expected to continue over the forecast period with the number of affluent households with two working partners set to increase. This, in turn, is likely to push sales of ready meals, which offers a convenient and quick meal solution for time-strapped consumers. Value sales are expected to register a CAGR of 3% at constant 2014 prices over the forecast period, whilst retail volume is expected to register a 5% CAGR.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in South Africa?
  • What are the major brands in South Africa?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2009-2014
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2009-2014
  • Table 8 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 9 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 10 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in South Africa - Company Profiles

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Tiger Consumer Brands Ltd: Key Facts
  • Summary 2 Tiger Consumer Brands Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Tiger Consumer Brands Ltd: Competitive Position 2014

Packaged Food in South Africa - Industry Context

EXECUTIVE SUMMARY

Packaged food experiences steady growth in 2014

South Africans seek convenience and affordability in 2014

South African players dominate packaged food during 2014

Mixed retailers expand their packaged food offerings in South Africa

Steady growth forecast for South African packaged foods

KEY TRENDS AND DEVELOPMENTS

Manufacturers focus on offering consumers relief from rising prices in 2014

Busy lifestyles lead to convenience-driven packaging innovation in 2014

Health and wellness trend remains a key element in packaged food in South Africa

Expanding distribution in response to rising demand for convenience

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 30 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 33 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 34 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 43 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 50 Sales of Packaged Food by Category: Value 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 53 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 56 Penetration of Private Label by Category: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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