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Country Report

South Africa Flag Ready Meals in South Africa

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • The convenience of ready meals is extremely attractive to South Africans with busy lifestyles. Whilst chilled ready meals, chilled pizza and prepared salads are relatively expensive, they appeal to the upper-LSM group due to their “freshness” and high quality. There was an increase in their shelf presence over the review period and a growing number of consumers purchase these products. Products in the dinner mixes category are, however, more affordable, although they require more preparation, as well as the addition of ingredients.

COMPETITIVE LANDSCAPE

  • Woolworths Holdings led ready meals with a retail value share of 36% in 2015. The company was the leader in chilled pizza, chilled ready meals and prepared salads. Pick ‘n’ Pay was in second position with an 18% retail value share due to its strong presence in the same categories, and Shoprite Checkers was in third position with 9%. Dr Oetker SA was in fourth position overall due to its leading presence in frozen pizza and frozen ready meals.

PROSPECTS

  • The consumer need for convenience is set to help ready meals to grow over the forecast period. Manufacturers will likely ensure that innovation meets this need, as well as the growing trend towards cultural cuisines. The middle- to upper-LSM groups are more focussed on health and wellness and will seek products that also meet this trend. The cheaper ready meals, such as dinner mixes and dried ready meals, are expected to continue to appeal to middle-income consumers who focus more on affordability.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in South Africa?
  • What are the major brands in South Africa?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in South Africa - Company Profiles

Pick 'n' Pay Retailers (Pty) Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 1 Pick n Pay Retailers (Pty) Ltd: Key Facts
  • Summary 2 Pick n Pay Retailers (Pty) Ltd: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Pick ‘n’ Pay Retailers (Pty) Ltd: Private Label Portfolio

Competitive Positioning

  • Summary 4 Pick n Pay Retailers (Pty) Ltd: Competitive Position 2015

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 5 Tiger Consumer Brands Ltd: Key Facts
  • Summary 6 Tiger Consumer Brands Ltd: Operational Indicators

Competitive Positioning

  • Summary 7 Tiger Consumer Brands Ltd: Competitive Position 2015

Packaged Food in South Africa - Industry Context

Executive Summary

Packaged food achieves strong value growth in 2015

Convenience and added-value drive packaged food sales in 2015

Manufacturers implement price promotions in order to drive volume sales in 2015

Convenience drives retailer store footprint and product mix in 2015

Steady growth forecast for South African packaged food

Key Trends and Developments

Growing convenience trend drives more snacking opportunities in 2015

Indulgence and added-value drive sales in 2015

Busy lifestyles lead to convenience-driven packaging innovation in 2015

Health and wellness trend remains a key element in packaged food in South Africa

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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