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Country Report

Spain Flag Ready Meals in Spain

| Pages: 64

Price: US$900

About this Report

Executive Summary

TRENDS

  • Because of the economic recession, Spaniards are cutting down on unnecessary spending in an attempt to get the most out of their squeezed budgets. In this context, and with the trend towards cocooning and cooking and eating at home, ready meals is experiencing an outstanding performance. The convenience of ready meals, which make them ideal for the hectic rhythm of Spaniards’ lives, as well as the transfer of consumers from the horeca channel, are among the key factors explaining the development of the category in 2013. Players which are also present in other categories, like frozen processed food and canned/preserved food, have focused on launches within ready meals, making it one of the categories which has seen the largest number of new releases in 2013.

COMPETITIVE LANDSCAPE

  • The leading player within ready meals is Mercadona, with a value share of 13% in 2013. The reason for the good performance of the company is the renewal and extension of its range of chilled ready meals, as well as its low price policy, which attracts consumers who have limited purchasing power. Among branded players, the leader in 2013 is Nestlé, with a value share of 10%, attributed to a wide portfolio and the popularity of its brands, as well as a wide distribution network.

PROSPECTS

  • Ready meals is expected to see a decline in sales during the forecast period, with a constant value fall of 2%. This expected performance is attributed to the rising presence of private label, as a consequence of an extension of the recession and consumers’ frugal purchasing patterns, as well as fiercer price competition between manufacturers, with more players present in the category. In volume terms, the category is expected to continue its positive performance, however at a lower pace with an estimated volume CAGR of 1% during the forecast period. Volume growth is likely to slow down with an increasing maturity of the category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Spain?
  • What are the major brands in Spain?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 2 Sales of Ready Meals by Category: Value 2008-2013
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2008-2013
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2008-2013
  • Table 8 NBO Company Shares of Ready Meals: % Value 2009-2013
  • Table 9 LBN Brand Shares of Ready Meals: % Value 2010-2013
  • Table 10 Distribution of Ready Meals by Format: % Value 2008-2013
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Ready Meals in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Mercadona SA: Key Facts
  • Summary 2 Mercadona SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Mercadona SA: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Mercadona SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Mercadona SA: Competitive Position 2013

Nestlé España SA (Grupo) in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé España SA (Grupo): Key Facts
  • Summary 7 Nestlé España SA (Grupo): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Nestlé España SA (Grupo): Production 2013

COMPETITIVE POSITIONING

  • Summary 9 Nestlé España SA (Grupo): Competitive Position 2013

Unilever España SA, Grupo in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Unilever España SA (Grupo): Key Facts
  • Summary 11 Unilever España SA (Grupo): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Unilever España SA (Grupo): Production 2013

COMPETITIVE POSITIONING

  • Summary 13 Unilever España SA (Grupo): Competitive Position 2013

Packaged Food in Spain - Industry Context

EXECUTIVE SUMMARY

Gloomy economy

Volatility of raw materials prices impacts packaged food

Modern grocery retailers and private label consolidate their presence

Health considerations support growth of gluten- and lactose-free products

Poor outlook will limit growth opportunities

KEY TRENDS AND DEVELOPMENTS

Gloomy economy nationwide, focus on basics at home

Product origin is a significant sales factor

The influence of Tupperware and the boom of ready meals

Price and private label: the foundations of packaged food

Food intolerance and healthier reformulations lead added-value product sales

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 30 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 33 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 34 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 43 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 50 Sales of Packaged Food by Category: Value 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 53 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 56 Penetration of Private Label by Category: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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