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Country Report

Spain Flag Ready Meals in Spain

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Spaniards are becoming more and more concerned regarding the standard of the food they consume and in addition, they tend to look for convenient products that are also healthy. This trend in packaged food has propelled the introduction of references with higher quality ingredients and the reformulation of classic ready meals in this direction.

COMPETITIVE LANDSCAPE

  • During 2015, Mercadona SA remained the leading retailer in Spain and witnessed further expansion across the Spanish territory with the opening of new points of sale. The company held a leading 14% value share in ready meals in 2015, thanks to its important presence in the category, including private label references in categories like chilled pizza, prepared salads and shelf stable ready meals, among others. The constant investment in product innovation by some of its suppliers, such as Platos Tradicionales, has been key to the growth of ready meals for the Spanish retailer.

PROSPECTS

  • One of the key trends that is foreseen to prevail across the forecast period within ready meals is the use of a wider range of ingredients of added value and the aim to make improvements in terms of nutrition, in order to provide consumers with a healthy and more complete diet.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Spain?
  • What are the major brands in Spain?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

Strategic Direction

Key Facts

  • Summary 1 Mercadona SA: Key Facts
  • Summary 2 Mercadona SA: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Mercadona SA: Private Label Portfolio

Competitive Positioning

  • Summary 4 Mercadona SA: Competitive Position 2014

Nestlé España SA (Grupo) in Packaged Food (Spain)

Strategic Direction

Key Facts

  • Summary 5 Nestlé España SA (Grupo): Key Facts
  • Summary 6 Nestlé España SA (Grupo): Operational Indicators

Competitive Positioning

  • Summary 7 Nestlé España SA (Grupo): Competitive Position 2015

Packaged Food in Spain - Industry Context

Executive Summary

Economic recovery provides momentum for packaged food

Local products a responsible option

Differentiation a key strategy for competition

Convenience and service in addition to price competition

Innovation the key to expansion

Key Trends and Developments

The Spanish economy is on the road to recovery

Milk quotas disappear in 2015

Health and wellness is a key interest for Spanish consumers

Fresh products a potential threat for packaged food

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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