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Country Report

Sweden Flag Ready Meals in Sweden

| Pages: 41

Price: US$990

About this Report

Executive Summary

TRENDS

  • Convenience drove sales of ready meals in Sweden in 2015, with increases in prepared salads and chilled ready meals. High foodservice prices, another source of convenience for many, contributed to further growth in ready meals, which can be a restaurant substitute.

COMPETITIVE LANDSCAPE

  • The three largest players in ready meals are Orkla Foods Sverige AB (17%) with the brand Felix, Findus Sverige AB (15%) with the brand Findus and the private label brands of ICA Sverige AB (10%). These are all well-established players in ready meals, with focus on shelf stable ready meals and frozen pizza (Orkla Foods Sverige AB), frozen ready meals (Findus Sverige AB) and prepared salads (ICA Sverige AB), respectively.

PROSPECTS

  • Chilled ready meals are expected to intensify their substitution competition with foodservice during the forecast period as more consumers hungry for convenience find their way to dedicated chilled ready meals shelves in convenience stores.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Sweden?
  • What are the major brands in Sweden?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Sweden - Company Profiles

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Axfood AB: Key Facts
  • Summary 2 Axfood AB: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Axfood AB: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Axfood AB: Competitive Position 2014

Haugen-Gruppen AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Haugen-Gruppen AB: Key Facts
  • Summary 6 Haugen-Gruppen AB: Operational Indicators

COMPETITIVE POSITIONING

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 ICA Sverige AB: Key Facts
  • Summary 8 ICA Sverige AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 ICA Sverige AB: Competitive Position 2015

Orkla Foods Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Orkla Foods Sverige AB: Key Facts
  • Summary 11 Orkla Foods Sverige AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 Orkla Foods Sverige AB: Competitive Position 2015

Packaged Food in Sweden - Industry Context

EXECUTIVE SUMMARY

Value growth outpaces volume growth as average unit prices increase

Healthy, homey and natural products become more popular

Continued consolidation meets some resistance

Specialisation is the cornerstone of efficiency

Continued premiumisation and growth expected

KEY TRENDS AND DEVELOPMENTS

Eating vegetarian, with a conscience

Packaged food seeks to imitate consumer foodservice offerings, at home and on the go

Sugar no, Fredagsmys yes!

Protein is ‘the new black’

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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