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Country Report

Switzerland Flag Ready Meals in Switzerland

| Pages: 62

Price: US$990

About this Report

Executive Summary

TRENDS

  • The strong and rising popularity of ready meals in Switzerland can be attributed mainly to the changing lifestyles of Swiss consumers, many of whom are increasingly searching for convenient packaged food products, to the benefit of meal solutions. With increasing numbers of Swiss consumers spending less time preparing home-made meals from scratch using fresh ingredients, Switzerland’s leading packaged food manufacturers are increasingly focusing on producing meal solutions which can be prepared quickly and easily. The increased amount of time that many Swiss people are spending at work and the high amount of attention being paid to participation in sports and leisure activities remained key factors spurring growth in ready meals in Switzerland towards the end of the review period, especially among the younger population.

COMPETITIVE LANDSCAPE

  • Migros Genossenschaftsbund eG is expected to maintain its leadership in ready meals in 2014. Migros is the leading supermarkets chain in Switzerland and the company’s outlets offer a wide range of ready meals, mainly private label products across the price spectrum from economy products to premium offerings. The chain’s most popular private label ready meals range is Anna’s Best. Migros Genossenschaftsbund’s main competitor is Coop Genossenschaft, another grocery retailer specialises in supermarkets and which is set to rank second in ready meals during 2014. Coop has adopted a slightly different strategy to Migros by offering both private label ready meals under the Coop, Betty Bossi, and Naturaplan private label lines, the last of which is its organic product label range, as well as branded ready meals. International branded player Nestlé Suisse SA is expected to maintain third position in ready meals during 2014. Nestlé continues to rely mainly on the global reputation and high popularity of its Findus, Buitoni and Maggi brands.

PROSPECTS

  • During the forecast period, the majority of Swiss ready meals consumers are expected to continue demanding more convenient products which taste like hundred meals, are reasonably healthy and do not contain any artificial additives or preservatives. Organic products are expected to be particularly popular in the category during the forecast period as high numbers of Swiss consumers continue to prefer packaged food products which are made using natural and healthy ingredients. Rising health consciousness is also likely to continue boosting demand for low-fat and low-calorie ready meals in Switzerland during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Switzerland?
  • What are the major brands in Switzerland?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2009-2014
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2009-2014
  • Table 8 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 9 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 10 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in Switzerland - Company Profiles

Hero AG in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hero AG: Key Facts
  • Summary 2 Hero Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Hero AG: Competitive Position 2014

Hilcona AG in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Hilcona AG: Key Facts
  • Summary 5 Hilcona AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Hilcona AG: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 7 Hilcona AG: Competitive Position 2014

Nestlé Suisse SA in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nestlé Suisse SA: Key Facts
  • Summary 9 Nestlé Suisse SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Nestlé Suisse SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 11 Nestlé Suisse SA: Competitive Position 2014

Unilever Schweiz GmbH in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Unilever Schweiz GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Unilever Schweiz GmbH: Competitive Position 2014

Packaged Food in Switzerland - Industry Context

EXECUTIVE SUMMARY

Positive economic performance despite challenging conditions

Health and wellness remains a key theme

Private label continues to appeal to more and more consumers

Discounters intensify their presence in Switzerland

Positive outlook for the forecast period

KEY TRENDS AND DEVELOPMENTS

Packaged food benefits from the positive effects of a strong economy

Health and wellness trend impacts packaged food sales

Discounters’ expansion threatens monopoly of Swiss retail giants

New lifestyles call for more convenience in packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – Sales to foodservice

Trends – Foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 23 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 24 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 30 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 33 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 34 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 43 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 44 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 50 Sales of Packaged Food by Category: Value 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 53 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 56 Penetration of Private Label by Category: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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