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Country Report

Switzerland Flag Ready Meals in Switzerland

| Pages: 34

Price: US$990

About this Report

Executive Summary

TRENDS

  • The success of ready meals can be attributed to the changing lifestyles of consumers, who are increasingly seeking convenient food solutions. With more Swiss consumers reluctant to spend too much time preparing homemade meals, manufacturers focused on offering meals that can be quickly prepared, without compromising on quality. The increased time spent on leisure activities was also a key growth driver for ready meals, especially among the younger population.

COMPETITIVE LANDSCAPE

  • Migros was the leader in ready meals in 2015. Migros is the leading retailer in the overall packaged food market in Switzerland and offers a wide range of products. Thanks to its wide distribution network, Migros was able to maintain a steady value share over the review period. Coop ranked second. Its range of ready meals products includes both branded and private label products, such as Coop, Betty Bossi and Naturaplan. Nestlé was in third place in 2015 thanks to its renowned Findus brand.

PROSPECTS

  • Over the forecast period, consumer preference for ready meals that offer quality nutrition with minimum preparation and rapid cooking time is expected to continue. Consumers are likely to increasingly demand convenience and ease of preparation, as they seek to cope with busy lifestyles by cutting back on the time spent on cooking. This will support growth in value sales of ready meals at constant 2015 prices, as convenience is often offered at a higher price tag.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Switzerland?
  • What are the major brands in Switzerland?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Switzerland - Company Profiles

Nestlé Suisse SA in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Suisse SA: Key Facts
  • Summary 2 Nestlé Suisse SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Suisse SA: Competitive Position 2015

Unilever Schweiz GmbH in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Unilever Schweiz AG: Key Facts
  • Summary 5 Unilever Schweiz AG: Operational Indicators (Global)

COMPETITIVE POSITIONING

  • Summary 6 Unilever Schweiz AG: Competitive Position 2015

Unilever Schweiz GmbH in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Unilever Schweiz GmbH Food Solutions: Key Facts

COMPETITIVE POSITIONING

Packaged Food in Switzerland - Industry Context

EXECUTIVE SUMMARY

Packaged food sees slight growth in a challenging economic environment

Product origin remains a key selling point in Switzerland

Migros and Coop’s private label lines provide strong competition for branded manufacturers

Supermarkets remains the main distribution channel

Further challenges expected for the forecast period

KEY TRENDS AND DEVELOPMENTS

The Swiss economy faces challenges created by its strong national currency

Internet retailing gains share within packaged food

Health and wellness continues to shape the performance of packaged food

Packaged food manufacturers focus on sustainability

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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