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Country Report

Ready Meals in Taiwan

| Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

  • Consumers’ increasingly hectic lifestyles saw them continuing to demand convenience, which in turn boosted the performance of ready meals as ready meals suffice as quick and convenient meal solutions.

COMPETITIVE LANDSCAPE

  • President Chain Store Corp dominated ready meals with 71% value share, mainly attributable to the strong presence of 7-Eleven across Taiwan. With the inclusion of a seating area for consumers to eat their ready meals, 7-Eleven thus managed to boost its popularity amongst consumers as it saw the strongest increase in value share amongst brands within ready meals for 2012. Furthermore, the player was active in new product launches and marketing campaigns during 2012, which reinforced consumers’ awareness.

PROSPECTS

  • Ready meals is expected to register positive performance over the forecast period, mainly driven by consumers’ continued demand for convenient and quick meal solutions. Single-portion ready meals will be another key beneficiary as consumers are increasingly pushing back setting up families; thus household sizes are becoming smaller and single-portion ready meals are a more convenient option.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Taiwan?
  • What are the major brands in Taiwan?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2007-2012
  • Table 2 Sales of Ready Meals by Category: Value 2007-2012
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
  • Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
  • Table 6 Frozen Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 7 Chilled Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 8 Ready Meals Company Shares 2008-2012
  • Table 9 Ready Meals Brand Shares 2009-2012
  • Table 10 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2012-2017
  • Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017

Ready Meals in Taiwan - Company Profiles

I-Mei Foods Co Ltd in Packaged Food (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 I-Mei Foods Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 I-Mei Foods Co Ltd: Competitive Position 2012

Laurel Enterprises Corp in Packaged Food (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Laurel Enterprises Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Laurel Enterprises Corp: Competitive Position 2012

Uni-President Enterprises Corp in Packaged Food (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Uni-President Enterprises Corp: Key Facts
  • Summary 6 Uni-President Enterprises Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Uni-President Enterprises Corp: Competitive Position 2012

Packaged Food in Taiwan - Industry Context

EXECUTIVE SUMMARY

Innovations in new products stimulate demand

Trends in convenience stores offer various results

Smaller sized packaged food suits changing demographic

Domestic manufacturers lead sales for most categories

New developments will drive value growth over forecast period

KEY TRENDS AND DEVELOPMENTS

The increase in prices of oil and electricity increase costs

Demographics and urbanisation stimulated new product types

Certification is key to gaining consumer assurance

Private label from convenience stores proves popular

Associations and government play important roles in protecting consumers

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 23 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 24 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 30 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 31 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 32 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 33 Company Shares of Meal Solutions 2008-2012
  • Table 34 Brand Shares of Meal Solutions 2009-2012
  • Table 35 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 37 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 38 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 43 Company Shares of Nutrition/Staples 2008-2012
  • Table 44 Brand Shares of Nutrition/Staples 2009-2012
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 50 Sales of Packaged Food by Category: Value 2007-2012
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 53 GBO Shares of Packaged Food 2008-2012
  • Table 54 NBO Shares of Packaged Food 2008-2012
  • Table 55 NBO Brand Shares of Packaged Food 2009-2012
  • Table 56 Penetration of Private Label by Category 2007-2012
  • Table 57 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 58 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by ethnicity
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Vegetarian vs non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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