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Country Report

Thailand Flag Ready Meals in Thailand

| Pages: 60

Price: US$900

About this Report

Executive Summary

TRENDS

  • Ready meals registered strong current retail value growth of 14% in 2013, with sales reaching Bt5.3 billion. Changing consumer lifestyles and market dynamism were the main drivers behind this impressive performance. The increasingly fast pace of modern life is fuelling demand for convenience and stimulating sales of ready meals. In addition, Thai consumers are also becoming more familiar with ready meals and gaining better access to products due to wider distribution. Moreover, manufacturers are investing in production capacity and innovation in order to add more variety to their products while lower price promotions from numerous players also boosted sales during the review period.

COMPETITIVE LANDSCAPE

  • Charoen Pokphand Group, including Charoen Pokphand Foods and CP Retailing & Marketing, led sales in 2013 with a retail value share of 41%. The company offers products in both dried and frozen ready meals under various brands, including Ezy Go and Deli Thai. The company has a very strong distribution network and mainly distributes its products through 7-Even and CP Freshmart outlets. During the review period, the company was very active regarding product development and marketing activities and lowered the price of its products to increase competitiveness and boost sales during a time when national income growth was slower. Product availability has also increased, with players looking to reach customers via both modern and traditional trade channels. As a result, the company maintained its leading position, gained sales share and recorded current retail value growth of 16% in 2013, mainly due to rising demand for its Ezy Go brand.

PROSPECTS

  • Ready meals has a projected forecast period constant retail value CAGR of 8%. Thai consumers tend to have busier lifestyles and increasingly demand convenience. Growing familiarity of ready meals is stimulating purchases from customers countrywide. In addition, manufacturers are also likely to invest heavily in product innovation and marketing activities to improve product variety and quality and further stimulate sales over the coming years. The current strategy of leading players is to employ social networking tools – a development which tends to successfully boost brand awareness and trigger sales amongst new customers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Thailand?
  • What are the major brands in Thailand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 2 Sales of Ready Meals by Category: Value 2008-2013
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2008-2013
  • Table 7 NBO Company Shares of Ready Meals: % Value 2009-2013
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2010-2013
  • Table 9 Distribution of Ready Meals by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Ready Meals in Thailand - Company Profiles

Pran Talay Marketing Co Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pran Talay Marketing Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Pran Talay Marketing Co Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 3 Pran Talay Marketing Co Ltd: Competitive Position 2013

S & P Syndicate PCL in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 S & P Syndicate PCL: Key Facts
  • Summary 5 S & P Syndicate PCL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 S & P Syndicate PCL: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 7 S & P Syndicate PCL: Competitive Position 2013

Packaged Food in Thailand - Industry Context

EXECUTIVE SUMMARY

Packaged food records sales growth thanks to category dynamism

Inflation and slower income growth have a negative effect on unit prices

Large manufacturers increase penetration during a period of rising costs

Modern retail channels become increasingly important

Packaged food is expected to perform positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Government policies and macroeconomic uncertainties slow down value sales growth

Rising prices in consumer foodservice brings about both opportunities and threats to packaged food

Manufacturers expand sales across the categories within packaged food

Internet retailing plays an increasingly-important role

Brand endorsement is among the prominent marketing strategies in packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 29 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 49 Sales of Packaged Food by Category: Value 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 52 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 55 Penetration of Private Label by Category: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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