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Country Report

Thailand Flag Ready Meals in Thailand

| Pages: 57

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2014, ready meals achieved retail value growth of 13%, with sales of Bt5.9 billion, and retail volume growth of 10%, with sales of 35,000 tonnes. Thai consumers, especially those who live in cities, have increasingly busy lifestyles with many of them working late into the evening thus they do not have much time to prepare and cook food at home. As a result, ready meals and in particular frozen ready meals have become their preference on busy working days.

COMPETITIVE LANDSCAPE

  • Charoen Pokphand Foods PCL was the leading player in ready meals in 2014 with a retail value share of 41%. Its most popular brand in ready meals in 2014 was Ezy Go due to its affordable pricing, reasonable quantity and good quality of products. In 2014, the company did not put much focus on advertising instead focusing on below-the-line marketing such as encouraging the purchase of ready meals together with other types of food and offering discounts on new product launches, among other things. In addition, Ezy Go benefits from strong distribution all over Thailand as it is mainly distributed through CP Fresh Mart and 7-Eleven convenience store outlets with not much penetration through other supermarkets or hypermarkets.

PROSPECTS

  • Ready meals is expected to grow by a retail value CAGR (constant 2014 prices) of 7% over the forecast period. Thai consumers are expected to experience increasingly hectic lifestyles, especially in cities. Therefore, ready meals is expected to respond to the needs of consumers and to play a significant role in their daily lives by offering convenience. Ready meals will also appeal to consumers who do not wish to eat outside of their home or who feel that the level of choice in their local consumer foodservice outlets is too limited.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Thailand?
  • What are the major brands in Thailand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 7 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 8 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in Thailand - Company Profiles

Pran Talay Marketing Co Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pran Talay Marketing Co., Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Pran Talay Marketing Co Ltd: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 3 Pran Talay Marketing Co Ltd: Competitive Position 2014

S & P Syndicate PCL in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 S&P Syndicate Pcl: Key Facts
  • Summary 5 S&P Syndicate Pcl: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Packaged Food in Thailand - Industry Context

EXECUTIVE SUMMARY

Market growth rate of packaged food maintained steady performance

Packaged food prepared to access AEC (ASEAN economic community)

Ready meals made progress in mass market

Modern grocery retailers perform an important role in packaged food

Packaged food can expect a positive forecast performance

KEY TRENDS AND DEVELOPMENTS

Amidst global economic and political conflicts, sales growth and value of packaged food in Thailand continue to grow

Higher competition in packaged food

Controversial health issues in packaged food

Social media and the internet become significant marketing tools for sales growth

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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