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Country Report

Ready Meals in Thailand

| Pages: 64

Price: US$900

About this Report

Executive Summary

TRENDS

  • Ready meals recorded strong double digit value growth during the review period as products in this area are benefitting from rising demand for convenience foods due to the increasingly hectic pace of modern life. In addition, leading manufacturers like Charoen Pokphand Foods, Pran Talay Marketing and Unilever Thai Holdings have invested in aggressive product innovation and marketing activities to help stimulate overall growth.

COMPETITIVE LANDSCAPE

  • Charoen Pokphand Group, including Charoen Pokphand Foods and CP Retailing & Marketing, continues to lead ready meals sales in Thailand, accounting for 40% of retail value sales in 2012 due to the popularity of brands like CP, Ezy Go and Deli Thai. The company offers a wide variety of menus including main courses, appetisers and desserts. Charoen Pokphand Group utilises its subsidiaries, CF Fresh Mart and 7-Eleven, as key distribution channels for its ready meals and also offers microwaves and boiled water at 7-Eleven and CP Fresh Mart outlets in order to offer greater convenience. During 2012-2013, the company looked to expand production capacity for its ready meals, bakery and frozen processed food products. Charoen Pokphand Group plans to build five new factories and to expand production capacity for its two existing factories via a total investment of Bt3.5 billion. For ready meal products, the company will build a new factory in Pathumtani province in order to produce “Daily Thai” and “Easy Go” and to exclusively sell products in 7-Eleven. This will help drive total production capacity for ready meals to 750,000 boxes a day.

PROSPECTS

  • Ready meals has a projected forecast period constant retail value CAR of 9% - a slight decline from the review period average of 10% which can be attributed to strong competition from other areas such as frozen and chilled products, with leading manufacturers continuing to invest in new innovative technologies in order to help offer better nutrition and products with a longer shelf life.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Thailand?
  • What are the major brands in Thailand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2007-2012
  • Table 2 Sales of Ready Meals by Category: Value 2007-2012
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
  • Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
  • Table 6 Frozen Ready Meals % Breakdown by Ethnicity 2007-2012
  • Table 7 Ready Meals Company Shares 2008-2012
  • Table 8 Ready Meals Brand Shares 2009-2012
  • Table 9 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2012-2017
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017

Ready Meals in Thailand - Company Profiles

Charoen Pokphand Foods PCL in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Charoen Pokphand Foods PCL: Key Facts
  • Summary 2 Charoen Pokphand Foods PCL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Pran Talay Marketing Co Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Pran Talay Marketing Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Pran Talay Marketing Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Pran Talay Marketing Co Ltd: Competitive Position 2012

S & P Syndicate PCL in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 S & P Syndicate PCL: Key Facts
  • Summary 7 S & P Syndicate PLC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 S & P Syndicate PLC: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 S & P Syndicate PLC: Competitive Position 2012

Packaged Food in Thailand - Industry Context

EXECUTIVE SUMMARY

Strong post-flood recovery drives market growth

Key government policies raise unit prices

Small players penetrate market post-flood

Modern trade channels continue expansion

Future market growth driven by health trends and convenience

KEY TRENDS AND DEVELOPMENTS

Government policies and post-flood recovery bolster sales value growth

Manufacturers employ integrated marketing strategies in the social network age

Health and wellness trends drive product innovation in line with consumer interest

Industry players prepare for advent of ASEAN Economic Community in 2015

Demand for health-based independent retailers gains momentum

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 29 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 32 Company Shares of Meal Solutions 2008-2012
  • Table 33 Brand Shares of Meal Solutions 2009-2012
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 42 Company Shares of Nutrition/Staples 2008-2012
  • Table 43 Brand Shares of Nutrition/Staples 2009-2012
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 49 Sales of Packaged Food by Category: Value 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 52 GBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Shares of Packaged Food 2008-2012
  • Table 54 NBO Brand Shares of Packaged Food 2009-2012
  • Table 55 Penetration of Private Label by Category 2007-2012
  • Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by ethnicity
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Vegetarian vs non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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