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Country Report

Thailand Flag Ready Meals in Thailand

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • Due to busy lifestyles with the economic slowdown, ready meals benefit from the consumer preference of eating at home or home cooking. Products with nutritional value sit well with fitness enthusiasts, the elderly who are taking care of their health, and young image-conscious and educated consumers. Moreover, players are investing more in advertising and promotions of ready meals. There are new products at convenience stores targeting fitness enthusiasts who are looking for high protein food or filling packaged food that has undergone advanced technological processes. The promotion strongly focuses more on target groups using social media and celebrities. The chilled sections in convenience stores are also joined by other snacks like Japanese onigiri, which widens the shelf space for ready meals as well.

COMPETITIVE LANDSCAPE

  • Charoen Pokphand Foods PCL led sales in 2015 with a retail value share of 43%. The company offers products in frozen ready meals under the brand CP. The company has a very strong distribution network and mainly distributes its products through 7-Eleven and CP Freshmart outlets. During the review period, the company was very active in product development and marketing activities, and lowered the price of its products to increase competitiveness and boost sales during a time when national income growth was slower. Product availability also increased, with players looking to reach customers via both modern and traditional trade channels. As a result, the company maintained its leading position and recorded value growth in 2015, mainly due to rising demand for its products available in 7-Eleven outlets.

PROSPECTS

  • Ready meals is projected to post a positive value CAGR of 8% at constant 2015 prices over the forecast period, which is lower than the review period CAGR of 13%. Rising health awareness and competition from home delivery/takeaway, street food, and home cooked food are major reasons for this slower projected growth. Some health-conscious consumers are more likely to skip consuming ready meals, which are believed to be less nutritious than fresh food. A growing number of food outlets and restaurants offering more competitive prices provide convenience and freshly-cooked food to customers. As a result, some Thai consumers might decide to turn away from ready meals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Thailand?
  • What are the major brands in Thailand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 7 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 8 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Thailand - Company Profiles

Ek-Chai Distribution System Co Ltd in Packaged Food (Thailand)

Strategic Direction

Key Facts

  • Summary 1 Ek-Chai Distribution System Co Ltd: Key Facts
  • Summary 2 Ek-Chai Distribution System Co Ltd: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Ek-Chai Distribution System Co Ltd: Private Label Portfolio

Competitive Positioning

  • Summary 4 Ek-Chai Distribution System Co Ltd: Competitive Position 2015

Thai President Foods Public Co Ltd in Packaged Food (Thailand)

Strategic Direction

Key Facts

  • Summary 5 Thai President Foods Public Co Ltd: Key Facts
  • Summary 6 Thai President Foods Public Co Ltd: Operational Indicators

Competitive Positioning

  • Summary 7 Thai President Foods Public Co Ltd: Competitive Position 2015

Unilever Thai Holdings Ltd in Packaged Food (Thailand)

Strategic Direction

Key Facts

  • Summary 8 Unilever Thai Holdings Ltd: Key Facts
  • Summary 9 Unilever Thai Holdings Ltd: Operational Indicators

Competitive Positioning

  • Summary 10 Unilever Thai Holding Ltd: Competitive Position 2015

Packaged Food in Thailand - Industry Context

Executive Summary

Economic downturn, drought, and insurgencies weaken consumer spending

Fast developing urban lifestyle helps boost impulse and indulgence products

Large players enjoy benefits of economies of scale

Convenience stores gain importance for Thais

Packaged food is expected to see slower retail value sales growth

Key Trends and Developments

Recession and political unrest continue to challenge packaged food in Thailand

Health and wellness and the convenience and indulgence trends shape innovation

Going online is key to consumer outreach and engagement in Thailand

Convenience store outlets widen their packaged food product portfolios

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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