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Country Report

Czech Republic Flag Ready Meals in the Czech Republic

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • A health and wellness trend proceeded to be the important trend that influenced retail volume consumption of ready meals in the Czech Republic in 2015. Rising health awareness among locals is supporting the consumption of healthier ready meal variants such as chilled ready meals and prepared salads. The leading producers have boosted this interest with the introduction of new products reflecting latest flavour tastes. For example, Heli Food Fresh as launched three new chilled ready meal ranges over 2014-2015: Italian Con Amore, Heli Orient and Heli Fit Style.

COMPETITIVE LANDSCAPE

  • Dr Oetker spol sro kept the leading position in ready meals in 2014 holding an overall value share of 21%, followed by Hamé sro with an 18% share. Dr Oetker remained the leading player in ready meals also in 2015, gaining a slight addition to its 21% value share. In 2015, Dr Oetker remained the clear leader in frozen pizza with its successful brands, Dr Oetker Ristorante, Dr Oetker Casa Di Mama and Guseppe. Hamé continued to dominate shelf stable ready meals in 2015, where it offers Hamé, Seliko and Vesela Pastyrka brands, and retained second place in chilled ready meals thanks to the popularity of its Hamé Life Style range. However, Hamé lost value share to other local players such as Whalley sro with the Veseko brand and PT Servis konzervarna, spol sro with its Viva brand in shelf stable ready meals during 2015.

PROSPECTS

  • The health and wellness trend in the Czech Republic and demand for premium products will develop more markedly in ready meals over the forecast period. This will be reflected in launches of new products that are made from healthier ingredients and are low in salt, fat and artificial additives. More Czech consumers will show an interest in ready meals of various international cuisines. However, traditional Czech cuisine and Italian cuisine will remain the most popular among locals during the forecast period. It is likely that more vegetarian variants will appear in order to satisfy the tastes of vegetarians and consumers following a healthy lifestyle.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Czech Republic?
  • What are the major brands in Czech Republic?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in the Czech Republic - Company Profiles

Bidvest Czech Republic sro in Packaged Food (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bidvest Czech Republic as: Key Facts
  • Summary 2 Bidvest Czech Republic as: Operational Indicators

COMPETITIVE POSITIONING

Kaufland Ceska Republika vos in Packaged Food (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Kaufland Ceska Republika vos: Key Facts
  • Summary 4 Kaufland Ceska Republika vos: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Kaufland Ceska Republika vos: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Kaufland Ceska Republika vos: Competitive Position 2014

Nestlé Cesko sro in Packaged Food (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Nestlé Cesko sro: Key Facts
  • Summary 8 Nestlé Cesko sro: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Nestlé Cesko sro: Competitive Position 2015

Packaged Food in the Czech Republic - Industry Context

EXECUTIVE SUMMARY

Consumers remain restrained but show greater willingness to spend

Wellness trend evident but Czech consumers still love crisps and full-fat dairy

Orkla Group purchases Hamé from Nordic Partners

Hypermarkets remain most important, internet sales gain attention

Slow but stable prospects for packaged food

KEY TRENDS AND DEVELOPMENTS

Demand for more quality products, both branded and private label

Wellness products see green light but demand remains for crisps and full-fat dairy

Internet sales of packaged food on a rise

Protection of suppliers against unfair practices of some retail chains

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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