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Country Report

Czech Republic Flag Ready Meals in the Czech Republic

| Pages: 58

Price: US$990

About this Report

Executive Summary

TRENDS

  • Consumption of frozen ready meals in the Czech Republic declined in 2014 after a scandal that involved the illegal substitution of cheaper horse meat for beef came to light. Frozen ready meals products containing minced meat of uncertain origin were worst affected. Canned/preserved ready meals and dried ready meals also posted declines in retail volume sales as rising health awareness led many consumers to favour chilled ready meals, prepared salads and frozen pizza. The latter three categories also benefited from the convenience trend, and in the case of frozen pizza demand was further bolstered by the increasing popularity of Italian cuisine among Czech consumers. Rising demand in these three categories helped to ensure that the decline in retail volume sales for ready meals as a whole was slower than in 2013 and also slower than the negative CAGR for the entire review period. Moreover, price hikes and trading up to higher quality and more expensive products helped to ensure that growth in ready meals current value sales was only marginally below that recorded in 2013, and equal to the 5-year average.

COMPETITIVE LANDSCAPE

  • Dr Oetker remained the leading player in ready meals in 2014 with an overall value share of 24%, followed by Hamé with a 19% share. Dr Oetker was the clear leader in frozen pizza thanks to the success of brands such as Dr Oetker Ristorante, Dr Oetker Casa Di Mama and Guseppe, and finished second in frozen ready meals. Hamé meanwhile dominated canned/preserved ready meals, where it offers the Hamé, Seliko and Vesela Pastyrka brands, and was the second leading player in chilled ready meals thanks to the popularity of its Hamé Life Style range. Both companies introduced new products over 2013-2014. In 2013, for example, Hamé introduced the Hamé Quick & Easy range, which consisted of three microwaveable canned/preserved ready meals products packaged in innovative plastic jars. This range was extended in 2014 via the addition of four new flavour variants: Western Beans, Lentils with Smoked Pork Meat, Moravian Meat Rolls with Cabbage and Goulash with Sauerkraut. In May 2014, Dr Oetker sought to emulate the success of Nestlé’s Buitoni frozen ‘mini pizzas’ by introducing Guseppe Mini Pizza, a stone-baked frozen mini pizza product that is available in ham and cheese flavour variants. The launch was supported by a witty TV advertisement and a contest where consumers could win a top prize of a spa break for two, as well as pizza making kits that included an apron and special tin baking sheets. Other prominent competitors in ready meals in 2014 included Heli Fresh Food, the clear leader in chilled ready meals, and Vitana and Nestlé, the top two players in dried ready meals.

PROSPECTS

  • While growth in retail volume sales of ready meals over the forecast period is expected to be modest, this would nonetheless be a significant improvement on the decline recorded over 2009-2014. A similar improvement is projected in value sales growth at constant 2014 prices. The recovery of the entire category will be partly due to the trend towards busier lifestyles in the Czech Republic, which will continue to strengthen consumer appreciation for the convenience of ready meals. It will also be underpinned by improvements in quality standards and the launch of new products that are based on foreign cuisine types and/or are made from healthier ingredients and low in salt, fat, artificial additives etc. New launches and improvements in quality standards will be particularly influential in bolstering consumption of canned/preserved and frozen ready meals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Czech Republic?
  • What are the major brands in Czech Republic?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2009-2014
  • Table 2 Sales of Ready Meals by Category: Value 2009-2014
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2014
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2009-2014
  • Table 7 NBO Company Shares of Ready Meals: % Value 2010-2014
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2011-2014
  • Table 9 Distribution of Ready Meals by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2014-2019
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2014-2019

Ready Meals in the Czech Republic - Company Profiles

Bidvest Czech Republic sro in Packaged Food (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bidvest Czech Republic sro: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Kaufland Ceska Republika vos in Packaged Food (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Kaufland Ceska Republika vos: Key Facts
  • Summary 3 Kaufland Ceska Republika vos: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 4 Kaufland Ceska Republika vos: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Kaufland Ceska Republika vos: Competitive Position 2014

Nestlé Cesko sro in Packaged Food (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé Cesko sro: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Cesko sro: Competitive Position 2014

Packaged Food in the Czech Republic - Industry Context

EXECUTIVE SUMMARY

Growth of sales remains limited by restrained attitude of consumers

Strong influence of trend of healthy eating within packaged food

Strong position of both multinationals and domestic companies

Channels with smaller selling space in advantage

Stable prospects for packaged food

KEY TRENDS AND DEVELOPMENTS

Despite improving economic situation consumers remain restrained

Interest in quality and regional products is growing

Private label grows only marginally

Czech government supports domestic food products and brands

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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