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Ready meals in

Ready Meals in the Netherlands

40 pages, Nov 2015

US$990

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Executive Summary

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TRENDS

Ready meals posted positive current value and volume growth in 2015. Recovery of the category began in 2014, when value sales rose by 1% after a slight decline in 2013. Overall, ready meals managed to bounce back from a rather disappointing performance over the review period. Growth in 2015 was stronger than growth over the review period due to the broader product variety of ready meals in the retail environment. Manufacturers and retailers introduced various new concepts in 2015, which appealed to consumers and drove growth of ready meals.

COMPETITIVE LANDSCAPE

Albert Heijn BV remained the leading company in ready meals, recording a value share of 23% in the Netherlands in 2015. The company operates a wide range of ready meals and invests in new product developments. Albert Heijn was the supermarket with the most outlets of all retailers in the Netherlands in 2015 and it offers products in all categories within ready meals. The retailer can be seen as one of the leading companies in terms of new product development and it has a range of organic products, including ready meals. An interesting concept launched by Albert Heijn in 2014 was the collaboration with Michelin-starred chef Moshik Roth. The collaboration consisted of a range of chilled ready meals developed exclusively for Albert Heijn. The ready meals could be considered exotic, featuring products such as couscous and chili sin carne; all were meatless.

PROSPECTS

The outlook for ready meals in the Netherlands is set to remain positive over the forecast period. The Dutch economy is expected to show recovery, which will cause consumers to be less price conscious. Although it is unlikely that Dutch consumers will abandon the economical habitats they developed during the recession, it is expected that they will be willing to pay more for value-added products. Many consumers will continue to seek value-for-money products for daily purchases on the one hand, but will seek premium products with added value for special occasions even more.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Ready meals Market Research Report

Sample Ready meals Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ready meals in Netherlands?
What are the major brands in Netherlands?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
How much are consumers willing to pay for convenience?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Ready Meals in the Netherlands - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2010-2015
Table 2 Sales of Ready Meals by Category: Value 2010-2015
Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in the Netherlands - Company Profiles

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Albert Heijn BV: Key Facts
Summary 2 Albert Heijn BV: Private Label Portfolio
Summary 3 Albert Heijn BV: Competitive Position 2014
Summary 4 Unilever Nederland BV: Key Facts
Summary 5 Unilever Nederland BV: Operational Indicators
Summary 6 Unilever Nederland BV: Competitive Position 2015

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Packaged food not able to register positive growth in 2015

Internet retailing shows good results in the distribution of packaged food

Private label sales booming in packaged food in 2015

Supermarkets remains the dominant distribution channel in packaged food in 2015

Packaged food is expected to record negative value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Private label still booming in the Netherlands

Outlook

Internet retailing is subject to increased interest

Outlook

Origin becomes more important than organic

Outlook

Cocooning still popular in the Netherlands despite better economic conditions

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2010-2015
Table 19 Sales of Packaged Food by Category: Value 2010-2015
Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 25 Penetration of Private Label by Category: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Market Research Solutions

Research Methods

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Country Report

Ready Meals in the Netherlands

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Ready Meals in the Netherlands - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Ready Meals in the Netherlands - Company Profiles

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Packaged food not able to register positive growth in 2015

Internet retailing shows good results in the distribution of packaged food

Private label sales booming in packaged food in 2015

Supermarkets remains the dominant distribution channel in packaged food in 2015

Packaged food is expected to record negative value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Private label still booming in the Netherlands

Internet retailing is subject to increased interest

Origin becomes more important than organic

Cocooning still popular in the Netherlands despite better economic conditions

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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