Country Report

Ready Meals in the Netherlands

Dec 2014 | Pages: 60

Price: US$900

About this Report

Executive Summary

TRENDS

After recording a marginal current value decline in 2013, ready meals returned to positive current value growth in 2014. Ready meals increased in current value and volume by 1% during 2014 as the category bounced back from the rather disappointing performance recorded during the previous year.

COMPETITIVE LANDSCAPE

Oetker BV remained the leading branded manufacturer in ready meals in the Netherlands during 2014. However, the company lost value share in the category towards the end of the review period. The leadership of the Dr Oetker brand in ready meals is mainly due to its strong presence in frozen pizza, the most popular ready meals category due to its convenience. Dr Oetker continues to expand its presence in frozen pizza by introducing new products and in 2014 it launched traditional style pizzas baked in a stone oven in an attempt to appeal to as many flavour preferences as possible and offer a wide variety of new flavours.

PROSPECTS

The outlook for ready meals in Netherlands is set to remain positive throughout the forecast period. As the Dutch economy is expected to improve during the forecast period, this is expected to have a very positive effect on the willingness of Dutch consumers to look beyond pricing to various value-added characteristics. However, many industry sources also believe that Dutch consumers should not be expected to abandon the economical habits they developed during the economic recession, meaning that a return to previous purchasing spending habits can be taken for granted. For instance, discounters chain Lidl is still expected to record increases in its value share in grocery retailers their Netherlands during the forecast period as many consumers will still be attracted to the strong value for money positioning of the retail.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ready Meals in Netherlands?
What are the major brands in Netherlands?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
How much are consumers willing to pay for convenience?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.