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Learn more35 pages, Nov 2017
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Ready meals emerged as one of the fastest growing categories in packaged food in 2017. It remained the focus of manufacturers and retailers, with investment in new product development and the supply of meal solutions for people leading hectic schedules or wanting to spend less time cooking. In spite of the category becoming increasingly mature, 2017 sales growth was faster than the average experienced during the review period thanks to the further opportunities for increased penetration.
In frozen pizza, German manufacturer Dr Schär introduced an extension of its brand Schar in 2017. Schar is a brand offering gluten-free products, which is usually found in healthfood stores in the Netherlands. Schar gained wider distribution through mainstream supermarket chains such as Albert Heijn in 2017, as this brand provides a good choice for consumers suffering from an allergy to gluten.
The fact that Dutch consumers are expected to lead busier lifestyles is reflected in expected sustained growth for ready meals over the forecast period. Dutch consumers will be busier and value their leisure time more, choosing products for convenience and searching for meal solutions that contribute to saving time, yet offer nutrition and enjoyment. Ready meals is likely to see a further expansion of the consumer base in the coming years; not only single- and two-person households, but also other consumers, including families with children, for example.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ready meals industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.