Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Ready meals in

Ready Meals in the Netherlands

35 pages, Nov 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Ready meals emerged as one of the fastest growing categories in packaged food in 2017. It remained the focus of manufacturers and retailers, with investment in new product development and the supply of meal solutions for people leading hectic schedules or wanting to spend less time cooking. In spite of the category becoming increasingly mature, 2017 sales growth was faster than the average experienced during the review period thanks to the further opportunities for increased penetration.

COMPETITIVE LANDSCAPE

In frozen pizza, German manufacturer Dr Schär introduced an extension of its brand Schar in 2017. Schar is a brand offering gluten-free products, which is usually found in healthfood stores in the Netherlands. Schar gained wider distribution through mainstream supermarket chains such as Albert Heijn in 2017, as this brand provides a good choice for consumers suffering from an allergy to gluten.

PROSPECTS

The fact that Dutch consumers are expected to lead busier lifestyles is reflected in expected sustained growth for ready meals over the forecast period. Dutch consumers will be busier and value their leisure time more, choosing products for convenience and searching for meal solutions that contribute to saving time, yet offer nutrition and enjoyment. Ready meals is likely to see a further expansion of the consumer base in the coming years; not only single- and two-person households, but also other consumers, including families with children, for example.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Ready Meals Market Sample Report Ready Meals Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ready meals in Netherlands?
What are the major brands in Netherlands?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
How much are consumers willing to pay for convenience?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Ready Meals in the Netherlands - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2012-2017
Table 2 Sales of Ready Meals by Category: Value 2012-2017
Table 3 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 4 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2012-2017
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2012-2017
Table 7 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 8 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 9 Distribution of Ready Meals by Format: % Value 2012-2017
Table 10 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 11 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022

Ready Meals in the Netherlands - Company Profiles

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Albert Heijn BV: Key Facts
Summary 2 Albert Heijn BV: Private Label Portfolio
Summary 3 Albert Heijn BV: Competitive Position 2017
Summary 4 Unilever Nederland BV: Key Facts
Summary 5 Unilever Nederland BV: Operational Indicators
Summary 6 Unilever Nederland BV: Competitive Position 2017

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Improved consumer confidence fuels demand for packaged food

Steady demand for natural ingredients and variety

Retailers consolidate their positions with more investment in private label

Interest in rapid meal solutions, but also a preference for gourmet cooking

The high level of maturity requires investment and innovation to generate value

KEY TRENDS AND DEVELOPMENTS

The improved economy provides a better environment to pursue innovation

Outlook

Major concern for the origin of products triggers demand for organic products

Outlook

Changes in distribution bring opportunities to stock more products

Outlook

Larger packaged food manufacturers adapt to changes in consumer demand towards health and wellness

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2012-2017
Table 19 Sales of Packaged Food by Category: Value 2012-2017
Table 20 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 21 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 22 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 24 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 25 Penetration of Private Label by Category: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format: % Value 2012-2017
Table 27 Distribution of Packaged Food by Format and Category: % Value 2017
Table 28 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Country Report

Ready Meals in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Ready Meals in the Netherlands - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Ready Meals in the Netherlands - Company Profiles

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Improved consumer confidence fuels demand for packaged food

Steady demand for natural ingredients and variety

Retailers consolidate their positions with more investment in private label

Interest in rapid meal solutions, but also a preference for gourmet cooking

The high level of maturity requires investment and innovation to generate value

KEY TRENDS AND DEVELOPMENTS

The improved economy provides a better environment to pursue innovation

Major concern for the origin of products triggers demand for organic products

Changes in distribution bring opportunities to stock more products

Larger packaged food manufacturers adapt to changes in consumer demand towards health and wellness

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports