Country Report

Ready Meals in the Netherlands

Mar 2014 | Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

2013 was a year of healthy growth for ready meals in the Netherlands. When shopping, Dutch consumers want to cook more from scratch, but always keep in mind that two to three times a week dinner needs to be quick. After work, many people exercise or have to take children to sporting clubs, for example, and do not want the hassle of cooking. As preservation technologies are improving and products such as salads and fresh ready meals can easily be preserved for several weeks, it has become convenient to have prepared ready meals in stock for these busy times.

COMPETITIVE LANDSCAPE

Oetker continued to be the leading branded manufacturer in ready meals in 2013. Its leadership is mainly due to its strong presence in frozen pizza, which is a very popular and convenient ready meal in the Netherlands. The company continues to expand its pizza presence, by introducing traditional oven-brick classics to supermarket shelves, in order to appeal to as many flavour preferences as possible.

PROSPECTS

Ready meals will continue to grow over the forecast period. Dutch lifestyles are expected to become increasingly busy, even though working people find more opportunities to work from home. The foreseen economic recovery enables people to spend more, and this will positively affect value sales of ready meals. Nevertheless, growth will be lower than in 2013 and is set to slow down over the forecast period, as foodservice is expected to also take advantage of higher consumer spending. Instead of always choosing to consume in-stock ready meals, consumers will increasingly eat outside the home and on the road, as this can be more convenient.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ready Meals in Netherlands?
What are the major brands in Netherlands?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
How much are consumers willing to pay for convenience?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.