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Country Report

Netherlands Flag Ready Meals in the Netherlands

| Pages: 56

Price: US$900

About this Report

Executive Summary

TRENDS

  • 2013 was a year of healthy growth for ready meals in the Netherlands. When shopping, Dutch consumers want to cook more from scratch, but always keep in mind that two to three times a week dinner needs to be quick. After work, many people exercise or have to take children to sporting clubs, for example, and do not want the hassle of cooking. As preservation technologies are improving and products such as salads and fresh ready meals can easily be preserved for several weeks, it has become convenient to have prepared ready meals in stock for these busy times.

COMPETITIVE LANDSCAPE

  • Oetker continued to be the leading branded manufacturer in ready meals in 2013. Its leadership is mainly due to its strong presence in frozen pizza, which is a very popular and convenient ready meal in the Netherlands. The company continues to expand its pizza presence, by introducing traditional oven-brick classics to supermarket shelves, in order to appeal to as many flavour preferences as possible.

PROSPECTS

  • Ready meals will continue to grow over the forecast period. Dutch lifestyles are expected to become increasingly busy, even though working people find more opportunities to work from home. The foreseen economic recovery enables people to spend more, and this will positively affect value sales of ready meals. Nevertheless, growth will be lower than in 2013 and is set to slow down over the forecast period, as foodservice is expected to also take advantage of higher consumer spending. Instead of always choosing to consume in-stock ready meals, consumers will increasingly eat outside the home and on the road, as this can be more convenient.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready Meals in Netherlands?
  • What are the major brands in Netherlands?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in the Netherlands - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 2 Sales of Ready Meals by Category: Value 2008-2013
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 6 Sales of Chilled Ready Meals by Ethnicity: % Value 2008-2013
  • Table 7 Sales of Frozen Ready Meals by Ethnicity: % Value 2008-2013
  • Table 8 NBO Company Shares of Ready Meals: % Value 2009-2013
  • Table 9 LBN Brand Shares of Ready Meals: % Value 2010-2013
  • Table 10 Distribution of Ready Meals by Format: % Value 2008-2013
  • Table 11 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 12 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 13 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 14 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Ready Meals in the Netherlands - Company Profiles

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Unilever Nederland BV: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 2 Unilever Nederland BV: Competitive Position 2013

Packaged Food in the Netherlands - Industry Context

EXECUTIVE SUMMARY

Modest growth for packaged food in 2013

Consumer confidence remains low

Major brands under pressure from private label

Supermarkets slowly loses ground

Minor growth expected for packaged food

KEY TRENDS AND DEVELOPMENTS

Consumer confidence is still low

Middle segment under pressure as consumers want either value for money or added-value

Consumers look for authenticity

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 16 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 17 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 20 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 24 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 25 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 31 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 32 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 33 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 34 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 35 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 36 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 39 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

  • Table 40 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 43 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 44 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 45 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 46 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 50 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 51 Sales of Packaged Food by Category: Value 2008-2013
  • Table 52 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 53 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 54 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 55 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 56 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 57 Penetration of Private Label by Category: % Value 2008-2013
  • Table 58 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 59 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 60 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 63 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Canned/Preserved Ready Meals
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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