38 pages, Oct 2016
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Ready meals registered healthy growth in 2016. The Dutch lead more hectic lives, having less time to cook and increasingly choosing convenience and solutions that help them to save time. Retailers and manufacturers react with more investment in new product development, promoting ready meals as a nutritional and healthy option that suits the needs of modern living.
Private label continued to be the driving force in ready meals, especially in chilled products and prepared salads. Albert Heijn BV, as the largest supermarket chain, invested to expand its range of ready meals in 2016 by introducing more variety and options such as prepared salads inspired by Mediterranean or Asian cuisines. The retailer places emphasis on health and wellness, variety in flavour and convenience. Albert Heijn carries out extensive panel research to determine the current and changing preferences of Dutch consumers in ready meals, leading to the development and introduction of new variants.
Ready meals in the Netherlands will continue to be influenced by changes in consumer lifestyles, with Dutch people having more hectic schedules and devoting less time to traditional cooking. Consumers in the Netherlands will increasingly value convenience and choose meal solutions that help them save time. Another significant factor impacting future growth is the rise in the number of single households and the ageing population. The ageing population changes its perception of ready meals, being more open to them and as well as valuing the convenience of meal solutions that require less effort to prepare.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ready meals industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.