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Country Report

Netherlands Flag Ready Meals in the Netherlands

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • Ready meals posted positive current value and volume growth in 2015. Recovery of the category began in 2014, when value sales rose by 1% after a slight decline in 2013. Overall, ready meals managed to bounce back from a rather disappointing performance over the review period. Growth in 2015 was stronger than growth over the review period due to the broader product variety of ready meals in the retail environment. Manufacturers and retailers introduced various new concepts in 2015, which appealed to consumers and drove growth of ready meals.

COMPETITIVE LANDSCAPE

  • Albert Heijn BV remained the leading company in ready meals, recording a value share of 23% in the Netherlands in 2015. The company operates a wide range of ready meals and invests in new product developments. Albert Heijn was the supermarket with the most outlets of all retailers in the Netherlands in 2015 and it offers products in all categories within ready meals. The retailer can be seen as one of the leading companies in terms of new product development and it has a range of organic products, including ready meals. An interesting concept launched by Albert Heijn in 2014 was the collaboration with Michelin-starred chef Moshik Roth. The collaboration consisted of a range of chilled ready meals developed exclusively for Albert Heijn. The ready meals could be considered exotic, featuring products such as couscous and chili sin carne; all were meatless.

PROSPECTS

  • The outlook for ready meals in the Netherlands is set to remain positive over the forecast period. The Dutch economy is expected to show recovery, which will cause consumers to be less price conscious. Although it is unlikely that Dutch consumers will abandon the economical habitats they developed during the recession, it is expected that they will be willing to pay more for value-added products. Many consumers will continue to seek value-for-money products for daily purchases on the one hand, but will seek premium products with added value for special occasions even more.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Netherlands?
  • What are the major brands in Netherlands?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in the Netherlands - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in the Netherlands - Company Profiles

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Albert Heijn BV: Key Facts

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 2 Albert Heijn BV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 3 Albert Heijn BV: Competitive Position 2014

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Unilever Nederland BV: Key Facts
  • Summary 5 Unilever Nederland BV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Unilever Nederland BV: Competitive Position 2015

Packaged Food in the Netherlands - Industry Context

EXECUTIVE SUMMARY

Packaged food not able to register positive growth in 2015

Internet retailing shows good results in the distribution of packaged food

Private label sales booming in packaged food in 2015

Supermarkets remains the dominant distribution channel in packaged food in 2015

Packaged food is expected to record negative value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Private label still booming in the Netherlands

Internet retailing is subject to increased interest

Origin becomes more important than organic

Cocooning still popular in the Netherlands despite better economic conditions

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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