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Country Report

Tunisia Flag Ready Meals in Tunisia

| Pages: 25

Price: US$990

About this Report

Executive Summary

Trends

  • Ready meals recorded healthy growth in both current value and volume terms in 2015. In fact, the consumption of ready meals increased substantially among working couples who have less time to prepare meals from scratch at home. This trend is most common in urban areas given the increasingly busy lifestyles of urban consumers. Moreover, ready meals has found an audience among university students living far away from home, many of whom wish to opt for meal solutions which are easy to prepare. However, many other Tunisian consumers maintain the strong home cooking culture which exists in Tunisia. Frozen pizza remains the largest ready meals category in Tunisia due to its widespread availability in key distribution channels as well as the affordability of most of the products in the category.

Competitive Landscape

  • El Mazraa continued to lead overall sales of ready meals in 2015 with a value share of 71%. The company is by far the most popular grocery retailer operating in the country and it has a very wide outlet network. The longstanding presence of the company in the country is the main reason for the strong popularity of its flagship private label line El Mazraa, which includes ready meals. In addition, the company has a large portfolio of private label ready meals and the popularity of these products has helped to sustain its strong position in ready meals.

Prospects

  • Growth in ready meals is expected to remain healthy albeit moderate over the forecast period and the category is set to increase in value at a CAGR of 6% in constant 2015 terms. This is set to be mainly due to unit price increases. In addition, volume growth is expected to remain in line with the increasing demand for convenience, with consumers generally having less time to prepare meals from scratch at home. Furthermore, Tunisian consumers are expected to focus increasingly on healthier eating options and for this reason they are expected to prefer products with fewer additives. The rising availability of certain products such as frozen pizza has been triggered mainly by the increasingly strong presence of supermarkets in the country, a factor which is also likely to contribute to overall positive growth in ready meals over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Tunisia?
  • What are the major brands in Tunisia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Tunisia - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 6 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 7 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Tunisia - Company Profiles

El Mazraa in Packaged Food (Tunisia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 El Mazraa: Key Facts
  • Summary 2 El Mazraa: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 El Mazraa: Competitive Position 2015

Packaged Food in Tunisia - Industry Context

EXECUTIVE SUMMARY

Packaged food maintains its good performance despite continuous price increases

Increasing consumer awareness of healthy diets boosts demand for healthy products

Domestic brands continue to lead packaged food

Independent small grocers remains the dominant retail distribution channel

Stronger retail value growth expected over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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