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Country Report

Turkey Flag Ready Meals in Turkey

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • The increasing preference for practical meal solutions, as a result of ongoing urbanisation and a growing working population, continued to have a positive impact on the performance of ready meals in 2015. Additionally, new product developments that feature greater flavour sophistication, such as Kerevitas AS’s new frozen pizza Superfresh Mangalbasi (barbecue) also added dynamism to ready meals. Consequently, ready meals registered current value growth of 11%, which was higher than the review period value CAGR of 9%.

COMPETITIVE LANDSCAPE

  • In 2015, BIM Birlesik Magazacilik AS continued to lead ready meals with a retail value share of 49%. The company also registered the fastest value sales growth of 21% in 2015. The company offers good quality private label products at affordable prices, which continued to positively impact its value sales. Additionally, the company has a policy of steadily expanding its outlet network. Increasing penetration also positively contributed to its overall performance.

PROSPECTS

  • The ongoing trend towards urbanisation and the increasing number of employed consumers and students who prefer to have tasty yet practical meals will continue to have a positive impact on ready meals over the forecast period. New product launches that offer flavour sophistication and variation will add further dynamism. Over the forecast period, as a result of the expected increase in demand for ready meals, the category is set to register a value CAGR of 2% at constant 2015 prices, which will be higher than the review period CAGR of 1%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Turkey?
  • What are the major brands in Turkey?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Turkey - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
  • Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Turkey - Company Profiles

BIM Birlesik Magazacilik AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 BIM Birlesik Magazacilik AS: Key Facts
  • Summary 2 BIM Birlesik Magazacilik AS: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 BIM Birlesik Magazacilik AS: Competitive Position 2015

Unilever Türk San ve Tic AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Unilever Türk San ve Tic AS: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Unilever Türk San ve Tic AS: Competitive Position 2015

Yildiz Holding AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Yildiz Holding AS: Key Facts

COMPETITIVE POSITIONING

  • Summary 7 Yildiz Holding AS: Competitive Position 2015

Packaged Food in Turkey - Industry Context

EXECUTIVE SUMMARY

Packaged food registers a better value performance in 2015 than over the review period

The depreciation of the Turkish lira against the US dollar and euro negatively affects the market

Artisanal retains the lead in 2015 albeit losing share to packaged products

Supermarkets and discounters gain value share

Packaged food has good prospects for growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Unit price increases lead to high value growth in 2015

The young population of the country, together with rapid urbanisation, stimulates market growth

Share of private label products increases

Consumer demand for health and wellness products grows

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis By Ethnicity
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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