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Country Report

Venezuela Flag Ready Meals in Venezuela

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Economic distortions led to high price movements in 2015, with all ready meals product categories posting skyrocketing price increases well above inflation. Moreover, the product offering was limited, with manufacturers being unable to maintain steady production levels given such scarcity of raw materials and inputs. In this regard, the whole category continued to record a negative performance, as it was impossible to reverse the downward trend that started in 2013.

COMPETITIVE LANDSCAPE

  • Alimentos Polar CA was the leading company in ready meals with a value share of 27% in 2015, thanks to its top position in shelf stable ready meals. Its Margarita brand offers canned tuna mixed with vegetables and with vegetables and beans. It is the leading brand in processed seafood. Avecaisa-Avencatun Industrial SA ranked second with a retail value share of 20% in 2015. This company also has a presence in canned tuna, offering varieties mixed with vegetables under its two brands Paraguaná and Atúnmar; Paraguaná is positioned in a higher price band than Atúnmar. The remaining category share was spread among numerous players.

PROSPECTS

  • Busy lifestyles and a growing urban population will support demand for ready meals over 2015-2020; however, the consumer base will remain small. People who can afford ready meals on a frequent basis generally prefer to visit a restaurant, where they can find more variety, or to order home delivery/takeaway meals. Ready meals will continue to be considered as not as healthy as fresh food and therefore will be limited to just some occasions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Venezuela?
  • What are the major brands in Venezuela?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ready Meals in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 2 Sales of Ready Meals by Category: Value 2010-2015
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 6 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 7 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Ready Meals in Venezuela - Company Profiles

Alimentos Polar CA in Packaged Food (Venezuela)

Strategic Direction

Key Facts

  • Summary 1 Alimentos Polar CA: Key Facts

Competitive Positioning

  • Summary 2 Alimentos Polar CA: Competitive Position 2015

Packaged Food in Venezuela - Industry Context

Executive Summary

Shortages in raw materials and inputs limit growth in packaged food

Yoghurt remains showing the fastest pace of innovation in 2015

Alimentos Polar remains as the largest player in packaged food

Modern grocery retailers continues to lead the retail distribution of packaged food in 2015

Packaged food expected to grow at a slow pace

Key Trends and Developments

Companies look to escape regulations by launching products with value-added features not found in price-regulated versions

Price-regulated staples show high index shortage over 2014 and 2015

Yoghurt remains showing the fastest pace of innovation in 2015

Impulse product categories remain negatively affected by price increases and limited offerings

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Lunch Kits
    • Chilled Pizza
    • Chilled Ready Meals
    • Dinner Mixes
    • Dried Ready Meals
    • Frozen Pizza
    • Frozen Ready Meals
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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