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Ready meals market research

Euromonitor has the world’s most comprehensive research on the ready meals category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the ready meals market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our ready meals market research answer questions such as:

  • What is the market size of ready meals?
  • What are the major brands in ready meals?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

results

 

Country Report

Ready Meals in New Zealand

Convenience will continue to be a major factor within ready meals during 2013. Consumers demand products that are easy to use and faster to prepare. However, consumers are also unwilling to compromise on taste, demanding wider flavour profiles. In ...

Jan 2014 | US$900 | Add to cart | View details

Company Profile

Kraft Foods Group, Inc in Packaged Food

Kraft Foods Group, Inc continues to emerge from the shadow of Kraft Foods Inc as it tries to drive growth in a mature market. It has been notably successful with some brands including Oscar Mayer and Philadelphia while others including its Kraft ...

Jan 2014 | US$525 | Add to cart | View details

Country Report

Ready Meals in Macedonia

Ready meals is among the least mature packaged food categories in Macedonia. Its performance continues to be very volatile and unpredictable, with a high level of dependency on the overall health of the country’s economy and consumer confidence.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Ready Meals in Kazakhstan

In Kazakhstan, ready meals are mainly represented by frozen ready meals and canned/preserved ready meals, which are set to account for respective value shares of 87% and 12% in 2013. This reveals that the category is still orientated towards ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Ready Meals in Belarus

The trend for convenience is driving the ready meals category’s development. The convenience trend is supported by ongoing urbanisation in Belarus and the increasingly busy lifestyles of the urban population. Consumers in Belarus, particularly in ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Ready Meals in Slovenia

Ready meals is the category that is connected the most with the nascent convenience trend in Slovenia and is profiting from the increasing number of people who are living busier lives and have less time for cooking. Such products also represent a ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Ready Meals in Switzerland

The convenience trend remains a dominant factor behind the sales increase enjoyed by ready meals in Switzerland. The increasingly busy lifestyles of Swiss consumers, the growing number of single-person households and the increasing number of mothers ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Ready Meals in Latvia

Healthy growth rates in 2013 are a combined result of increasing disposable income and changing consumer lifestyles. As more Latvians returned to an active working life, the demand for meal solutions that save time and are easy to prepare increased ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Ready Meals in Lithuania

In 2013, ready meals started to face more rotation between its categories in Lithuania. The most noticeable development came from chilled ready meals products, which started to put more pressure on the largest frozen ready meals category. These ...

Jan 2014 | US$900 | Add to cart | View details

Company Profile

Heinz Co, HJ in Packaged Food

Heinz was acquired in 2013 by 3G Capital and Berkshire Hathaway in a US$28 billion deal. The company will receive significantly greater resources to expand its presence in emerging markets where it has for some time seen its fortunes lie. Its most ...

Dec 2013 | US$525 | Add to cart | View details
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    Custom research projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Ready Meals Americas

    Passport Ready Meals Asia Pacific and Australasia

    Passport Ready Meals Eastern Europe

    Passport Ready Meals Middle East and Africa

    Passport Ready Meals Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for ready meals, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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