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Company Profile

Mars Inc in Packaged Food

Mars is a global leader in confectionery, with a particularly strong presence in chocolate confectionery and gum. The company is highly geared towards the US, but also has a strong presence in China. The Middle East has become a new area of focus for...

Dec 2015 | US$570 | Add to cart | View details

Company Profile

Campbell Soup Co in Packaged Food

While Campbell is mostly associated with soup, especially shelf stable soup, the group is diversifying into higher growth categories through other brands, notably Arnott’s and Pepperidge Farm in biscuits, and is also present in bread and cooking ...

Dec 2015 | US$570 | Add to cart | View details

Company Profile

Kraft Heinz Co in Packaged Food

Kraft Heinz was established in July 2015 following the formal approval by shareholders of Heinz and Kraft to merge the two companies, as announced in March 2015. This creates the world’s fifth largest packaged food company. It is strongly focused on ...

Dec 2015 | US$570 | Add to cart | View details

Country Report

Ready Meals in Belarus

Despite uncertainty around the economy, branded ready meals remained far more popular than private label, with the latter only managing to achieve a 2% value share in 2015. Santa Bremor remained the leading brand, extending its share even further ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Ready Meals in China

Ready meals’ performance remained lacklustre at the end of the review period, due largely to the slowdown in economic growth as well as the softness of consumption of mass packaged food. Shelf-stable ready meals, mainly referring to canned porridge ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Ready Meals in Tunisia

Ready meals recorded healthy growth in both current value and volume terms in 2015. In fact, the consumption of ready meals increased substantially among working couples who have less time to prepare meals from scratch at home. This trend is most ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Ready Meals in Mexico

In 2015, several leading players in other packaged food categories launched more sophisticated products to compete in ready meals. This proved a successful strategy as consumers already recognised their brands and were willing to try the new ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Ready Meals in Algeria

Ready meals was a small category in Algeria in 2015, due to a lack of interest in and culture for such products. Indeed, there remains a strong culture of home cooking in Algeria, which is generally thought of as better-tasting and healthier, ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Ready Meals in Morocco

In Morocco, ready meals remain affordable for and popular among a limited number of consumers, mainly middle-income and high-income people. Moreover, ready meals are still distributed only through modern grocery retailers channels such as ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Ready Meals in Serbia

Ready meals continued gaining in popularity among the different groups of Serbian consumers in 2015. Lifestyle changes resulted in allocating less time for preparing meals and manufacturers of ready meals cleverly used this fact. Ready meals are not ...

Dec 2015 | US$990 | Add to cart | View details
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