You are here: HomeSolutionsIndustriesConsumer Health
print my pages

Company Profile

Reckitt Benckiser Plc in Consumer Health

May 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Reckitt Benckiser Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Herbal/Traditional Products market and the global economy.

Company and market share data provide a detailed look at the financial position of Reckitt Benckiser Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Reckitt Benckiser Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Reckitt Benckiser Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Herbal/Traditional Products research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Consumer health helps drive Reckitt Benckiser sales

  • Strategic Evaluation

Strong results across categories

  • Strategic Evaluation

SWOT – Reckitt Benckiser Plc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Above trend growth for Reckitt Benckiser

  • Competitive Positioning

Acquisitions help to fuel change in company rankings

  • Competitive Positioning

Strongest in cough, cold and allergy remedies

  • Competitive Positioning

Reliance on mature markets

  • Competitive Positioning

Geographic Opportunities

Missing out in high growth markets

  • Geographic Opportunities

Building a brand portfolio in India

  • Geographic Opportunities

Reckitt Benckiser new platform for growth in India

  • Geographic Opportunities

Growth potential in Indian consumer health

  • Geographic Opportunities

Poor outlook in the UK means need to look farther afield

  • Geographic Opportunities

Brazil to lead analgesics category

  • Geographic Opportunities

Brands growing in isolation

  • Geographic Opportunities

Smaller brands added via acquisition

  • Geographic Opportunities

Product Opportunities

Clearasil – a Powerbrand in need of powerful expansion

  • Product Opportunities

Build a stronger name for Scholl

  • Product Opportunities

Threats in US market prompt Mucinex to look elsewhere

  • Product Opportunities

Manufacturing base in India to serve wider region

  • Product Opportunities

Brand Strategy

Reckitt Benckiser – Powerbrand focus

  • Brand Strategy

Lemsip – UK focus

  • Brand Strategy

Strepsils – enjoys wider distribution

  • Brand Strategy

Nurofen – competition against private label

  • Brand Strategy

Operations

Research & development, production and distribution

  • Operations

Recommendations

Key recommendations

  • Recommendations

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!