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Company Profile

Reckitt Benckiser Plc in Home Care

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Reckitt Benckiser Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Reckitt Benckiser Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Reckitt Benckiser Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Reckitt Benckiser Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company f acts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

Growing emphasis on H ealth & P ersonal Care

  • Strategic Evaluation

Health & Personal Care drives Q1 growth in 2011

  • Strategic Evaluation

SWOT: Reckitt Benckiser Plc

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Held back by developed m arket b ias

  • Competitive Positioning

Leaders' performances h ighlight i mportance of emerging m arkets

  • Competitive Positioning

Leaders witness s hare e rosion

  • Competitive Positioning

Market Assessment

Limited growth prospects in core m arkets

  • Market Assessment

Cross-category strength

  • Market Assessment

Geographic and Category Opportunities

Contrasting prospects in Western Europe

  • Geographic and Category Opportunities

Opportunities for growth in the US

  • Geographic and Category Opportunities

Health likely to take precedence in China

  • Geographic and Category Opportunities

Overtaken in key emerging market

  • Geographic and Category Opportunities

Growth opportunities in Brazil

  • Geographic and Category Opportunities

Procter & Gamble steps up competition in spot and stain removers

  • Geographic and Category Opportunities

Major threat in spot and stain removers

  • Geographic and Category Opportunities

Innovation in automatic dishwashing

  • Geographic and Category Opportunities

Western Europe to dominate automatic dishwashing growth

  • Geographic and Category Opportunities

Acquisition changes landscape in air care

  • Geographic and Category Opportunities

Growth potential in air care

  • Geographic and Category Opportunities

Antiseptics/disinfectants key to surface care development

  • Geographic and Category Opportunities

Multi-purpose cleaners activity biased towards Brazil

  • Geographic and Category Opportunities

Potential for expansion in key insecticides markets

  • Geographic and Category Opportunities

Asia Pacific offers toilet liquids potential

  • Geographic and Category Opportunities

Turkey offers rare bright spot in polishes

  • Geographic and Category Opportunities

Brand Strategy

Strong focus on Powerbrands

  • Brand Strategy

Finish emphasises importance of emergent categories

  • Brand Strategy

Vanish shows strongest growth

  • Brand Strategy

Vanish faces growing threat

  • Brand Strategy

Operations

Organisation and production

  • Operations

Recommendations

Innovation required to stay ahead of the competition

  • Recommendations

Samples

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