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Company Profile

Reckitt Benckiser Plc in Home Care

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Reckitt Benckiser Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Reckitt Benckiser Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Reckitt Benckiser Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Reckitt Benckiser Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

H1 assessment: Challenging conditions in core markets

SWOT: Reckitt Benckiser Plc

Strategic objectives and challenges

Competitive Positioning

Developed market bias holds back growth

First movements among the leaders

Major locals eat into leaders' share

Market Assessment

Well-placed in key growth categories

Changing approach to geographic expansion

Geographic and Category Opportunities

US consumer switch boosts global lead

World leader in key growth category

Growing threat from Procter & Gamble in spot and stain removers

Significant potential in spot and stain removers

Household antiseptics/disinfectants in tune with strategic shift

Need to adapt to changing conditions in Brazil

Taking the lead in Western European air care

New approach timely in air care

Growing importance of lower-income consumers in insecticides

Losing ground in toilet care

Turkey provides rare opportunity in bleak polishes landscape

Brand Strategy

Strengthening brand focus

Finish focus for Hygiene investment

Air Wick may suffer from Home positioning

Operations

Powermarkets strategy leads to organisational change

Recommendations

Opportunities to build on shift in strategic focus

Samples

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