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Company Profile

Red Bull GmbH in Soft Drinks

Mar 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Red Bull GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Sports and Energy Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Red Bull GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Red Bull GmbH This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Red Bull GmbH provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sports and Energy Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT: Red Bull GmbH

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Red Bull outperforms energy drinks volume market in 2010-2011

  • Competitive Positioning

Red Bull continues strong value growth in 2010-2011

  • Competitive Positioning

Energy drinks priced at the high end of soft drinks

  • Competitive Positioning

Top 10 soft drinks companies by volume 2011

  • Competitive Positioning

Top 10 soft drinks companies by value 2011

  • Competitive Positioning

Red Bull is facing increasing number of challengers

  • Competitive Positioning

Limited offerings prevent Red Bull from squeezing into top five

  • Competitive Positioning

Energy Drinks Opportunities

Latin America to see high growth trajectory

  • Energy Drinks Opportunities

Red Bull should look to boost share in Asia

  • Energy Drinks Opportunities

World top 10 energy drinks companies by value

  • Energy Drinks Opportunities

World top 10 energy drinks companies by volume

  • Energy Drinks Opportunities

Red Bull’s performance in major Western developed markets

  • Energy Drinks Opportunities

Red Bull leads Turkey but TCCC growing stronger

  • Energy Drinks Opportunities

Brazil leads growth potential among emerging markets

  • Energy Drinks Opportunities

Philippines offers strong growth but Austria’s Red Bull is still absent

  • Energy Drinks Opportunities

Brand Strategy

Marketing strategy: strong brand building the key to success

  • Brand Strategy

All round marketing

  • Brand Strategy

Brand image

  • Brand Strategy

Red Bull under-performs Monster largely by volume growth in 2011

  • Brand Strategy

Production and Operation

Increasingly expanded corporate business activities

  • Production and Operation

Diversification of business lines

  • Production and Operation

Building first production facility outside Austria in Brazil

  • Production and Operation

Recommendations

The beginning of a changing production model?

  • Recommendations

Samples

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