Company Profile

Red Bull GmbH in Soft Drinks

| Pages: 42

Price: US$570

About this Report

Red Bull continues to be the world’s leading producer of energy drinks, but as competition from companies like Monster Beverages and TC Pharmaceutical Industry Co Ltd increases, the company faces new challenges in expanding its geographic reach and developing new products to keep pace with competitor innovation.

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Euromonitor International's report on Red Bull GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Red Bull GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Red Bull GmbH.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Red Bull GmbH provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Red Bull a pioneer in its category

Red Bull continues to see net sales growth

Red Bull uses a variety of methods to target young consumers

Red Bull uses lifestyle branding to reach busy professionals

SWOT: Red Bull GmbH

Key strategic challenges and objectives

Competitive Positioning

Red Bull GmbH’s rivals grow faster in value terms in 2015

Red Bull GmbH’s volumes grow slower than closest rivals

Red Bull GmbH vs Monster Beverage on a regional basis

Leading energy drinks companies by off-trade sales in 2015

Competitive positioning

Monster and Red Bull Vitamin Drink are the fastest growing brands

Red Bull is produced by three separate but related companies

Market Assessment

Asia Pacific will drive volume growth over 2015-2020

Value sales in Asia Pacific key for future growth

Geographic and Category Opportunities

China and US offer best growth opportunities in volume and value

Red Bull GmbH continues to lose market share

Big energy drinks growth markets in Asia are not premium markets

Three key markets for Red Bull’s future

US: Monster’s product innovation and pricing challenge Red Bull

Top US brands in energy drinks: NOS is fastest grower in 2015

US: Red Bull faces competition from non-energy drink categories

Red Bull vs Burn in Brazil

Top Brazil brands in energy drinks: Red Bull dominates

Asia Pacific: A tale of two Red Bulls

China will be difficult for premium brands like Austrian Red Bull

China’s addressable market for premium energy drinks is small

Three other growth markets prefer lower priced energy drinks

Brand Strategy

Red Bull ’ s premium focus will result in pressure on market share

Red Bull’s branding evolution: From night-time to daytime

More flavours and package sizes to meet changing tastes


Red Bull GmbH has a wide corporate network

Red Bull GmbH’s businesses extend reach of its Red Bull brand

Four Challenges

Red Bull faces challenges to hold onto top spot in energy drinks


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