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Company Profile

Red Bull GmbH in Soft Drinks

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Red Bull GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Sports and Energy Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Red Bull GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Red Bull GmbH This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Red Bull GmbH provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sports and Energy Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: Red Bull GmbH

Key strategic objectives and challenges

Competitive Positioning

Red Bull outperforms energy drinks volume market in 2010-2011

Red Bull continues strong value growth in 2010-2011

Energy drinks priced at the high end of soft drinks

Top 10 soft drinks companies by volume 2011

Top 10 soft drinks companies by value 2011

Red Bull is facing increasing number of challengers

Limited offerings prevent Red Bull from squeezing into top five

Energy Drinks Opportunities

Latin America to see high growth trajectory

Red Bull should look to boost share in Asia

World top 10 energy drinks companies by value

World top 10 energy drinks companies by volume

Red Bull’s performance in major Western developed markets

Red Bull leads Turkey but TCCC growing stronger

Brazil leads growth potential among emerging markets

Philippines offers strong growth but Austria’s Red Bull is still absent

Brand Strategy

Marketing strategy: strong brand building the key to success

All round marketing

Brand image

Red Bull under-performs Monster largely by volume growth in 2011

Production and Operation

Increasingly expanded corporate business activities

Diversification of business lines

Building first production facility outside Austria in Brazil

Recommendations

The beginning of a changing production model?

Samples

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