Company Profile

Red Bull GmbH in Soft Drinks

| Pages: 35

Price: US$525

About this Report

While Red Bull remains the world leader in energy drinks, it is facing growing competition from other players. TCCC in particular, with Monster in the US and Burn in Brazil, is also posing an increasing threat. These two markets are emerging as energy drinks battlegrounds and the implications are considerable for Red Bull’s ability to remain the number one ranked player.

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Euromonitor International's report on Red Bull GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Sports and Energy Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Red Bull GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Red Bull GmbH.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Red Bull GmbH provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Sports and Energy Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Scope of the Report


Strategic Evaluation

Red Bull a pioneer in its category

Red Bull continues to see strong net sales growth


SWOT: Red Bull GmbH

Key strategic challenges and objectives

Competitive Positioning

Red Bull performance wanes towards end of review period

Red Bull faces mounting pressure

Top 10 players in soft drinks by off-trade RTD volume share

Top 10 players in soft drinks by off-trade value share

Market Assessment

North America will continue to drive sales in energy drinks

The Americas to lead growth in energy drinks

Category and Geographic Opportunities

Leading players in energy drinks by off-trade volume and value

Red Bull shows some weakness in volume sales

Most dynamic energy drinks markets over forecast period

Red Bull tries to counter weakness in key markets with new launch

Top US brands in energy drinks

Red Bull and Monster look to high-adrenaline sports sponsorship

Leading players in Brazilian energy drinks

Red Bull vs Burn in Brazil

Worlds apart: A tale of two Red Bulls

Brand Strategy

Red Bull ’ s premium focus will result in pressure on market share

High octane sports drive home Red Bull message

Red Bull tries to stay true to its roots


Expanded corporate operations

Red Bull looks to diversification

Red Bull expands production outside Austria for first time


Holding onto top spot in energy drinks


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