Company Profile

Red Bull GmbH in Soft Drinks

| Pages: 38

Price: US$570

About this Report

Red Bull continues to be the world’s leading producer of energy drinks, but as competition from companies like Coca-Cola and Monster Beverages increases, the company faces new challenges in expanding its geographic reach and developing new products to keep pace with competitor innovation.

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Euromonitor International's report on Red Bull GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Red Bull GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Red Bull GmbH.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Red Bull GmbH provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Red Bull a pioneer in its category

Red Bull continues to see strong net sales growth

SWOT: Red Bull GmbH

Key strategic challenges and objectives

Competitive Positioning

Red Bull performance wanes towards end of review period

Red Bull faces mounting pressure

Top 10 players in soft drinks by off-trade RTD volume share

Top 10 players in soft drinks by off-trade value share

Market Assessment

Asia Pacific emerges as vital growth region

Value sales in Latin America and Asia Pacific key for future growth

Geographic and Category Opportunities

Leading players in energy drinks by off-trade volume and value

Red Bull still dominates the world

Five years of lost market share

China and Brazil become key for future growth

Red Bull manoeuvres to address weakness in key markets

Three key markets for Red Bull’s future

Top US brands in energy drinks

Monster’s flavours and formulations present real challenge

Competition grows from non-energy drink categories

Leading players in Brazilian energy drinks

Red Bull vs Burn in Brazil

Worlds apart: A tale of two Red Bulls

Reclaiming China

Brand Strategy

Red Bull ’ s premium focus will result in pressure on market share

Red Bull’s branding evolution

Red Bull attempts to stay true to its roots, but should expand


Expanded corporate operations

Red Bull looks to diversification


Holding onto top spot in energy drinks


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