The outlook for refrigeration appliances in Chile is positive for the forecast period, as inflation gradually eases and consumers are set to upgrade their equipment as part of the regular replacement cycle. Standalone freezers, dominated by the chest format, will be a particularly dynamic performer as consumers look to make space for the additional storage that these appliances offer in line with the greater propensity to cook more often at home, including batch cooking for future meals that require storage.
Elevated inflation heading into the forecast period is set to continue impacting Chileans’ disposable incomes, and influence their purchasing decisions, encouraging many players to maintain competitive prices for their refrigeration appliances. With the ongoing impact of affordable Chinese brands and the high availability of stock, players do not want to lose space, and have been running price promotions to drive up volume sales.
The rise of customised and modern refrigeration appliances is expected to attract Chileans’ attention over the forecast period. With younger and connected consumers accessing the market, players such as Samsung with its Bespoke line, are introducing appliances that can be adapted to the customer’s specific requirements regarding size, number of doors, colour and connectivity.
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Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See All of Our DefinitionsThis report originates from Passport, our Refrigeration Appliances research and analysis database.
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