About this Report
As a non-essential category of the beauty and personal care market, the recession hit the global fragrance industry hard. In particular, poor performances in key Western markets dragged down global fragrance growth in 2008/2009. Despite an increasingly saturated marketplace, consumer apathy seems to be growing in many markets. Euromonitor International examines the strategies manufacturers are employing to reignite excitement about the industry and how companies are trying to drive growth.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
