Company Profile

Rémy Cointreau Group in Spirits

| Pages: 33

Price: US$525

About this Report

Rémy Cointreau punches above its weight in spirits, having established itself as a major global player in cognac despite its relatively small size compared to Pernod Ricard and LVMH. China has been its key engine for growth in recent years but as prospects improve in the US, and as an anti-corruption drive in China weighs on premium spirits, the company will need to adjust to ensure it continues to produce growth.

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Euromonitor International's report on Rémy Cointreau Group delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Rémy Cointreau Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Rémy Cointreau Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Rémy Cointreau Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Table of Contents



Strategic Evaluation

Key company facts

Price increases in Asian and US markets help drive profit

Cooling off in China hits results

SWOT: Rémy Cointreau Group

Key strategic objective

Competitive P ositioning

Asia Pacific helps Rémy Cointreau overcome weakness elsewhere

Competitive Positioning

Fiercely competitive among top three in spirits

Further consolidation on the cards in spirits

Market Assessment

Mixed outlook for spirits

Rémy Cointreau set to benefit from cognac growth

Category and Geographic O pportunities

Cognac sales boosted as Chinese adopt cognac

Category and Geographic Opportunities

China set to dominate cognac growth

Leaders target premium end in Chinese cognac

Target off-trade drinkers as habits change

Stay focused on premium to benefit from US turnaround

Russians seek out better quality spirits

Creative thinking needed in liqueurs

Keeping its line-up fresh

Rémy Cointreau enters single malt Scotch whisky

Rémy Cointreau targets dark rum with Black Barrel launch

Brand S trategy

Rémy Cointreau: Small but premium portfolio

B rand Strategy

Craft whisky and gin come to Rémy Cointreau’s table


Production and distribution




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