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Company Profile

Rémy Cointreau Group in Spirits

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Rémy Cointreau Group delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Rémy Cointreau Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Rémy Cointreau Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Rémy Cointreau Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Emerging markets driving growth

Consistent growth in the latest 9-month period

Low debt could be used to accelerate growth

SWOT: Rémy Cointreau Group

Key strategic objectives

Strategic challenges

Competitive Positioning

Rémy Cointreau under-performs spirits market

Tight at the top

Growing consolidation in spirits

Market Assessment

Need for reassessment of regional balance

A limited product portfolio

Market and Category Assessment

Rémy Martin: Rémy Cointreau’s engine

Impressive growth in China

US price sensitive

Emerging economies driving growth

Strong distribution in Russia; steady growth in Vietnam

Cointreau: A strong brand in a fragmented market

Regional preferences

A leading market share for Cointreau in China

Brandy - out with the old

Rum: Piggyback into markets with good distribution

Brand Strategy

Rémy Cointreau: A small but premium portfolio

Operational Details

Distribution and production

Recommendations

Adding a new brand and growing emerging economies markets

Single malt: The way forward

Samples

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