Company Profile

Rémy Cointreau Group in Spirits

| Pages: 35

Price: US$570

About this Report

Rémy Cointreau’s recent sales growth has been driven in large part by seemingly insatiable demand for premium cognac in China. With the air coming out of the Chinese cognac bubble, its prospects have weakened and its sales growth has come to a halt. In fact, its sales in volume terms declined in 2013.

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Euromonitor International's report on Rémy Cointreau Group delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Rémy Cointreau Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Rémy Cointreau Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Rémy Cointreau Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Cooling off in China hits results

Rémy Cointreau chooses not to drop prices in China

SWOT: Rémy Cointreau Group

Key strategic objective

Competitive Positioning

China no longer offsetting weaker growth in mature markets

Organic growth hard to find in 2013

Further consolidation on the cards in spirits

Market Assessment

Moderating growth in Asia Pacific

Pushing growth at the premium end

Category and Geographic Opportunities

Air comes out of the Chinese cognac bubble

US to surpass China as recovery takes hold

Pursue Hennessy in US market

Rémy Martin battles with Hennessy in US market

Moderating growth unmasks falling market share in China

Target younger drinkers in China

Russians seek out better quality spirits

Creative thinking needed in liqueurs

Adding to its line-up in liqueurs

Single malt a good fit for Rémy

Black Barrel is focus for rum growth for Rémy Cointreau

Look to roll out The Botanist in the US gin market

Brand S trategy

Rémy Cointreau: Small but premium portfolio

Brand Strategy

Craft whisky and gin come to Rémy Cointreau’s table


Production and distribution




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