Travel And Tourism in the Czech Republic
Euromonitor International's Travel And Tourism in the Czech Republic report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 103 | Publication date: Nov 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Travel and tourism experiences stagnation
The Czech travel and tourism industry lost its dynamic pace of growth and became stagnant in 2009. The change was brought about by the strengthening of the Czech currency, which was followed by economic recession and the global financial crisis. The unfavourable economic situation, a sense of uncertainty and a negative outlook for 2009 affected the domestic and outbound travel of Czech citizens, and at the same time the global financial crisis led to a poorer performance of arrivals.
Global crisis to impact travel and tourism in 2009 and 2010
The global crisis, together with the ongoing economic recession, fluctuating interest rates and volatile commodity markets are going to be problems which persist for all 2009 and possibly early 2010 in the Czech Republic. Travel is one of the expenses people tend to reduce first and the most in times of crisis. This will result in a decline in inbound as well as outbound tourism. Travellers are expected to use cheaper transportation and focus on closer destinations or domestic travel. There will be more frequent trips with shorter average duration of stay, and reduced spending on all travel services.
Difficult times cause unhealthy competition
In 2009, competition in the travel and tourism industry became very fierce, creating an unhealthy business environment. The crisis affected all businesses, from travel agents to restaurant owners, and of course the most competitive market of travel accommodation. The average occupancy rate and daily rates declined sharply. In the battle for customers, hotels were forced to lower prices substantially. The price war led to the closure of some cheaper hotels, and left many owners unable to make loan payments for their investments. Several hotel openings planned for 2008 were postponed to 2009 or later, while other companies withdrew their plans to expand to Prague altogether. It is expected that in the coming years, the travel accommodation market will become significantly more consolidated, with many hotels being sold to chains or investment companies, and dozens of hotels going bankrupt.
The US abolishes a visa requirement for Czech citizens
In 2008 the US government finally abolished the visa requirement for citizens of the Czech Republic, in addition to Slovakia, Hungary, Estonia, Latvia, Lithuania and South Korea. Certain limitations, however, remain. Visa-free travel is available for private stays not exceeding 90 days, and only to people with a biometric passport. Instead of an interview at the US embassy, anyone intending to travel to the US must submit an internet application for a permit to enter the country, which is valid for two years after its issuance. The new system took effect on 17 November 2008, coincidentally on the 19th anniversary of the Velvet Revolution.
The internet becomes key for the travel and tourism industry
According to the latest Report on the Czech Internet, travel is the fifth most common reason for the use of the internet in the Czech Republic. Nearly half of all internet users book travel accommodation, and more than a third book holiday packages and flights online. As opposed to previous years, when online services were considered an unimportant feature for travel and tourism companies, it is hard to make travel arrangements without the internet today. Low cost airlines in particular base their operations online in order to decrease costs, and other companies offer special rates or the lowest prices exclusively on the internet.
Table of contents
TRAVEL AND TOURISM IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Travel and tourism experiences stagnation
Global crisis to impact travel and tourism in 2009 and 2010
Difficult times cause unhealthy competition
The US abolishes a visa requirement for Czech citizens
The internet becomes key for the travel and tourism industry
KEY TRENDS AND DEVELOPMENTS
Economic indicators
Legislative environment – visa-free travel to the US at last
Legislative environment – travel and tourism websites under review
Government tourism policy
Sustainable tourism
Consumer lifestyles
Low cost carriers
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
BH CENTRUM AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 BH Centrum as: Key Facts
Summary 3 BH Centrum as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 BH Centrum as: Competitive Position 2008
CESKE AEROLINIE AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Ceske Aerolinie as: Key Facts
Summary 6 Ceske Aerolinie as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Ceske Aerolinie as: Competitive Position 2008
CK FISCHER AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 8 CK Fischer as: Key Facts
Summary 9 CK Fischer as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 CK Fischer as: Competitive Position 2008
SPEED RENT AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Speed Rent as: Key Facts
Summary 12 Speed Rent as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Speed Rent as: Competitive Position 2008
TOURISM FLOWS INBOUND IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by City in the Czech Republic 2007/2008 – ‘000 people
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN THE CZECH REPUBLIC
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN THE CZECH REPUBLIC
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN THE CZECH REPUBLIC
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Hotel Performance in the Czech Republic 2007/2008
Table 41 Travel Accommodation Sales by Sector: Value 2003-2008
Table 42 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 43 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 44 Regional Hotel Parameters 2008
Table 45 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 46 Hotel National Brand Owners by Market Share 2004-2008
Table 47 Hotels National Brand Owners by Key Performance Indicators 2008
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 50 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN THE CZECH REPUBLIC
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN THE CZECH REPUBLIC
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013