Travel And Tourism in New Zealand
Euromonitor International's Travel And Tourism in New Zealand report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 102 | Publication date: Jun 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car Rental; Demand Factors; Health & Wellness Tourism; Tourism Flows Domestic; Tourism Flows Inbound; Tourism Flows Outbound; Tourism Receipts And Expenditure; Tourist Attractions; Transportation; Travel Accommodation; Travel Retail
Executive summary
New Zealanders stay put
The global recession made more New Zealanders become careful with their spending. They also became less confident about spending on travel when unemployment rose and their country’s export earnings dropped. As a result, they increasingly settled for either avoiding holidays, or opting to travel to familiar, rather than exotic destinations. Familiar trips such as staying in campsites, rented homes and campervans, used rail and bus services, visiting museums and days spas were the sectors which bucked the trend of slow performance, as despite more careful spending, many consumers learned to appreciate the attractions that their own country had to offer.
Swine flu hinders arrivals but Australian visitors come to the rescue
The swine flu scare and the global recession deterred many high spending international visitors from visiting New Zealand. Major revenues were lost as bookings were cancelled in the UK, the US, Japan and South Korea. To compensate for the drop in visitor numbers from these countries, Tourism New Zealand advertised more in Australia, and cheap airfares further ensured the campaign’s success. The rise in visitor numbers from Australia as a result of this helped many operators to stay open during 2009.
India becomes a promising new market
The number of holiday makers from India grew in 2009, despite the overall drop in visitor numbers. The lack of convenient flight routes rather than the recession would be the only reasons why Indians would not visit New Zealand. Honeymooners and large families were drawn to New Zealand’s beautiful scenery. The professionalism displayed by adventure tour operators appealed to outdoor enthusiasts from India.
Last-minute bookings become the norm
The entry of low-cost carriers, coupled with their strategy of offering vastly discounted airfares at short notice, led to a rise in last-minute bookings, not only for the low-cost carriers, but also for hotels and some tour operators across the country. Hotel, car rental and tour operators have seen a rise in guests who would book a room a few days before arrival. The introduction of on-line booking systems via mobile phones did not encourage forward planning among New Zealanders. All operators in the tourism industry learned to become more flexible in 2009.
Optimism in anticipation of the Rugby World Cup in 2011
More operators in the tourism industry are optimistic about tourism growth during the Rugby World Cup in 2011. Hotel and accommodation operators are anticipating high occupancy rates. Tour operators are already receiving enquiries from fans of rugby teams in Europe. Many were operating during the Lions Tour in 2003 and the America’s Cup in 2000 and have the experience handling large number of guests and customers. Operators are hopeful that the success in these events will be replicated during the Rugby World Cup.
Table of contents
TRAVEL AND TOURISM IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
New Zealanders stay put
Swine flu hinders arrivals but Australian visitors come to the rescue
India becomes a promising new market
Last-minute bookings become the norm
Optimism in anticipation of the Rugby World Cup in 2011
KEY TRENDS AND DEVELOPMENTS
Impact of the global recession
H1N1 flu pandemic
New vehicle emission standard affects car rental and bus operators
New foreign investment and business migration regulations to support market growth
UK airports introduce Airport Passenger Duty from 1 November 2009
Promotion in India starting to pay off
Last-minute bookings become the norm
Cruises becoming popular
DEMAND FACTORS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2009
Table 2 Holiday Demographic Trends 2004-2009
Table 3 Holiday Takers by Sex 2004-2009
Table 4 Holiday Takers by Age 2004-2009
Table 5 Length of Domestic Trips: 2004-2009
Table 6 Length of Outbound Departures: 2004-2009
Table 7 Seasonality of Trips 2005-2009
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2004-2009
DEFINITIONS
Tourism Parameters
Travel Accommodation
Hotel Price Platforms
Transportation
Car rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Health and Wellness
Internet Sales
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
SKYCITY ENTERTAINMENT GROUP LTD - TRAVEL AND TOURISM - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 SKYCITY Entertainment Group Ltd: Key Facts
Summary 3 SKYCITY Entertainment Group Ltd: Operational Indicators for domestic operations
COMPANY BACKGROUND
COMPETITIVE POSITIONING
AUCKLAND INTERNATIONAL AIRPORT LTD - TRAVEL AND TOURISM - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Auckland International Airport Ltd: Key Facts
Summary 5 Auckland International Airport Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
JASONS TRAVEL MEDIA LTD - TRAVEL AND TOURISM - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Jasons Travel Media Ltd: Key Facts
Summary 7 Jasons Travel Media Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
NEW ZEALAND EXPERIENCE LTD - TRAVEL AND TOURISM - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 New Zealand Experience Ltd: Key Facts
Summary 9 New Zealand Experience Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TOURISM HOLDINGS LTD - TRAVEL AND TOURISM - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Tourism Holdings Ltd: Key Facts
Summary 11 Tourism Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CAR RENTAL IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 9 Car Rental Sales by Sector and Location: Value 2004-2009
Table 10 Structure of Car Rental Market: 2004-2009
Table 11 Average Car Rental Duration by Sector 2004-2009
Table 12 Average Car Rental Duration: % Breakdown 2004-2009
Table 13 Time of Booking: % Breakdown 2005-2009
Table 14 Car Rental Sales: Internet Transaction Value 2004-2009
Table 15 Car Rental Market Shares 2005-2009
Table 16 Car Rental National Brand Owners by Key Performance Indicators 2009
Table 17 Forecast Car Rental Sales by Sector and Location: Value 2009-2014
Table 18 Forecast Car Rental Sales by Sector: Internet Transaction Value 2009-2014
HEALTH & WELLNESS TOURISM IN NEW ZEALAND
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 19 Number of Hotel/Resort Spas: Units 2004-2009
Table 20 Health & Wellness Tourism Sales by Type: Value 2004-2009
Table 21 Spa Consumer Markets: Domestic Tourism 2005-2009
Table 22 Spa Consumer Markets: Arrivals 2005-2009
Table 23 Forecast Health & Wellness Tourism Sales by Type: Value 2009-2014
TOURISM FLOWS DOMESTIC IN NEW ZEALAND
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
CATEGORY DATA
Table 24 Domestic Trips by Destination: 2004-2009
Table 25 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009
Table 26 Domestic Tourist Expenditure: Value: 2004-2009
Table 27 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2009
Table 28 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 29 Forecast Domestic Tourist Expenditure: Value: 2009-2014
TOURISM FLOWS INBOUND IN NEW ZEALAND
HEADLINES
TRENDS
COUNTRY OF ORIGIN
LEISURE
BUSINESS
MODE OF TRANSPORT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 30 Arrivals by Country of Origin: 2004-2009
Table 31 Leisure Arrivals by Type 2005-2009
Table 32 Business Arrivals: MICE Penetration 2005-2009
Table 33 Arrivals by Method of Transport: 2004-2009
Table 34 Arrivals by Purpose of Visit: 2004-2009
Table 35 Incoming Tourist Receipts by Country: Value 2004-2009
Table 36 Tourism Expenditure by Sector: Value 2004-2009
Table 37 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2009
Table 38 Forecast Arrivals by Country of Origin: 2009-2014
Table 39 Forecast Arrivals by Method of Transport: 2009-2014
Table 40 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 41 Forecast Incoming Tourist Receipts by Country: Value 2009-2014
Table 42 Tourism Receipts and Expenditure by Business vs Leisure Split 2008/2009
Table 43 Arrivals by City 2007-2009
TOURISM FLOWS OUTBOUND IN NEW ZEALAND
HEADLINES
TRENDS
DESTINATIONS
LEISURE
BUSINESS
MODE OF TRANSPORT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 44 Departures by Destination: 2004-2009
Table 45 Leisure Departures by Type 2005-2009
Table 46 Business Departures: MICE Penetration % Breakdown 2005-2009
Table 47 Departures by Method of Transport: 2004-2009
Table 48 Departures by Purpose of Visit: 2004-2009
Table 49 Outgoing Tourist Expenditure by Country: Value 2004-2009
Table 50 Outgoing Tourist Expenditure by Sector: Value 2004-2009
Table 51 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2009
Table 52 Forecast Departures by Destination: 2009-2014
Table 53 Forecast Departures by Method of Transport: 2009-2014
Table 54 Forecast Departures by Purpose of Visit: 2009-2014
Table 55 Forecast Outgoing Tourist Expenditure by Country: Value 2009-2014
TOURIST ATTRACTIONS IN NEW ZEALAND
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 56 Tourist Attractions Sales by Sector: Value 2004-2009
Table 57 Tourist Attractions Visitors by Sector: 2004-2009
Table 58 Tourist Attractions Sales: Internet Transaction Value 2004-2009
Table 59 Leading Tourist Attractions by Visitors 2004-2009
Table 60 Forecast Tourist Attractions Sales by Sector: Value 2009-2014
Table 61 Forecast Tourist Attractions Visitors by Sector: 2009-2014
Table 62 Forecast Tourist Attractions Sales: Internet Transaction Value 2009-2014
TRANSPORTATION IN NEW ZEALAND
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 63 Transportation Sales by Sector: Value 2004-2009
Table 64 Airline Capacity: 2004-2009
Table 65 Airline Utilisation: 2004-2009
Table 66 Airline Passengers Carried by Distance: 2004-2009
Table 67 Transportation Sales: Internet Transaction Value 2004-2009
Table 68 Airline Market Shares 2005-2009
Table 69 Airlines National Brand Owners by Key Performance Indicators 2009
Table 70 Forecast Transportation Sales by Sector: Value 2009-2014
Table 71 Forecast Transportation Sales: Internet Transaction Value 2009-2014
TRAVEL ACCOMMODATION IN NEW ZEALAND
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 72 Travel Accommodation Sales by Sector: Value 2004-2009
Table 73 Travel Accommodation Outlets by Sector: Units 2004-2009
Table 74 Travel Accommodation by Broad Sector: Number of Rooms 2004-2009
Table 75 Regional Hotel Parameters 2009
Table 76 Travel Accommodation Sales: Internet Transaction Value 2004-2009
Table 77 Hotel National Brand Owners by Market Share 2004-2009
Table 78 Hotels National Brand Owners by Key Performance Indicators 2009
Table 79 Forecast Travel Accommodation Sales by Sector: Value 2009-2014
Table 80 Forecast Travel Accommodation Outlets by Sector: Units 2009-2014
Table 81 Forecast Travel Accommodation Sales: Internet Transaction Value 2009-2014
Table 82 Hotel Value Sales and Outlets by Price Platform 2008/2009
TRAVEL RETAIL IN NEW ZEALAND
HEADLINES
TRENDS
ON-LINE TRAVEL
COMPETITIVE LANDSCAPE
NICHE GROWTH SECTORS
PROSPECTS
CATEGORY DATA
Table 83 Travel Retail Outlets by Sector: Units 2004-2009
Table 84 Travel Retail Products Sales: Value 2004-2009
Table 85 Travel Retail Sales by Destination: % Value Breakdown 2004-2009
Table 86 Travel Retail Online Sales by Sector: Internet Transaction Value 2004-2009
Table 87 Travel Retail Products Market Shares 2005-2009
Table 88 Travel Retail Products National Brand Owners by Key Performance Indicators 2009
Table 89 Forecast Travel Retail Outlets by Sector: Units 2009-2014
Table 90 Forecast Travel Retail Products Sales: Value 2009-2014
Table 91 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2009-2014