1. Home
  2. Capabilities
  3. Research Methodology Future Demographics

Research Methodology Future Demographics

What is driving consumer behaviour and production dynamics now and in the future for luxury products and brands?



video









Identify white space opportunities, size your market and analyse distribution channels with luxury market research from Euromonitor.



Understand levels of disposable income and discretionary spending and their impact on luxury goods sales.

Which are your brand’s best age and income profiles? Where does income growth suggest new market opportunities? Lifestyles, spending and shopping habits determine the size and shape of luxury goods sales in every country. Identify who is shopping for luxury around the world and where consumer spending on luxury goods will be in five years.


Understand levels of disposable income and discretionary spending and their impact on luxury goods sales.

Which are your brand’s best age and income profiles? Where does income growth suggest new market opportunities? Lifestyles, spending and shopping habits determine the size and shape of luxury goods sales in every country. Identify who is shopping for luxury around the world and where consumer spending on luxury goods will be in five years.







Build new market entry strategies and compare your brand and company shares to the competition in local and potential markets.

Enter lucrative categories by product extensions or innovation through multi-functionality and identify megatrends and their impact on sales, from urbanisation to perceptions of value to consumer behaviour.