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Global Briefing

Retail Tissue and Hygiene 2011: International Expansion the Core of Corporate Strategies

Feb 2012

Price: US$2,000

About this Report

About this Report

The industry of retail tissue and hygiene is more consolidated than others; however, in the face of economic recession, branded manufacturers are stepping up their geographic expansion to sustain future growth. While competition in core BRIC countries has already become intense, less crowded frontier markets offer international players more opportunities as consumption picks up. Mergers and acquisitions are favoured by companies for faster results but lower risks


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Global Performance

Another year of steady performance

Emerging markets drive value growth in global industry

Low penetration in emerging markets offers huge potential

Competitive Landscape

High level of industry consolidation

Major companies' value s hares r emain stable

Top two global players dominate retail tissue and hygiene market

Kimberly-Clark more balanced in products and geography

Second-tier international players fight for shares

Value shares of leading companies by region 2005/2010

Private Label Competition

Strength of retailer chains help thriving private labels

Penetration of private label high in tissue but low in hygiene

Case study: Private label changing direction in core strategy

Private label growth lacklustre after financial crisis

Private label retailers look to take on branded manufacturers

Mergers and Acquisitions

The bigger the better for committed players

Mergers and acquisitions favoured for new market entry

Case study : Broaden geographic coverage outside mature markets

Japan trails behind the average dynamism in Asia Pacific

Unicharm reduces dependence on Japan…

…through a number of acquisitions

Diana makes Unicharm the number two in Vietnam

Case study : Mature markets still offer higher margins

Mature markets still crucial for value sales and profits

SCA strongly Western Europe biased…

… but continues to expand in mature markets

Consolidating position in high-profit markets

Frontier Market Expansion

Frontier markets are growing at a fast pace

Top three players in each frontier market

Expansion through acquisitions and partnerships

Case study: Companies accelerate expansion in frontier markets

SCA: Steps up presence in emerging markets

SCA: Major activities in 2010-2011

SCA: Latin America prioritised for future expansion

SCA: Turkey presence adds dynamism to laggard Western Europe

SCA: Still lacking scale in China

Expansion through upgrading production capabilities

Local production to help diversify products at low-price points

Case study: Low-cost production helps to make rapid headway

Young demographic makes India a prime target market for nappies

Unicharm expands rapidly in India through local production

Price increase may be a challenge in the future

Outlook and challenges in frontier markets

Future Prospects

Looking into the future

Growth potential in retail hygiene greater than in retail tissue

Globalisation a core strategy in future development

Mergers and acquisitions to continue

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